Direct Response Ad-Copywriter

Company: Residence Supply

About the job
So… who is Residence Supply?
We're the fastest-growing design-driven lighting & hardware brand in the U.S. In three years, we blew past 8 figures, launched hundreds of handcrafted SKUs, and built a cult following of design lovers who care more about heritage than hype. Our fixtures live in Architectural Digest–worthy homes — chandeliers, pendants, cabinet pulls, door hardware, the works. We sell beauty and craftsmanship. The catch? People have to feel that in the half-second it takes to scroll past.
Now we need the words that make them stop.
The Role
We're hiring a Direct Response Ad Copywriter to own the lines that make our ads convert — the headlines, hooks, and on-image text that stop the thumb and earn the click across our paid social and display creative.
This isn't long-form. It's the sharp stuff: a few words on an image that have to do the work of a whole sales page. You'll sit shoulder to shoulder (virtually) with our designers and media buyers, turning ad concepts into creative that actually performs.
It's high-volume and fast-iteration. You'll lean on AI to move at speed — you're expected to have a sharp AI-assisted workflow, not to hand-craft every line from a blank page. We test relentlessly, and your copy sits at the center of what we test. If a winning hook gives you a little dopamine hit, and you live by the numbers behind it, you'll fit right in.
This is a part-time contract, fully remote, ~30 hrs/week, starting ASAP.
What You'll Actually Do
* Write the on-image copy — headlines, hooks, callouts, CTAs — for static and video concepts across Meta, TikTok, Pinterest, and wherever else we're buying.
* Ship variations, not drafts. Multiple angles, hooks, and value props per concept, so we always have something to test.
* Use AI like a pro — generate, refine, and stress-test angles at volume, then put a sharp human edit on every single line. The robot drafts; you decide.
* Work directly in Figma — drop copy into concepts, iterate with designers in-tool, and keep creative moving without becoming the bottleneck.
* Turn briefs into selling — translate product details and creative briefs into clear, benefit-driven messaging that sells design, quality, and the feeling of a finished room.
* Stay premium — persuasive and direct, never cheap, never spammy. We're aspirational, and the copy has to sound like it.
* Partner with media buyers — read the performance, find the winners, and double down on the angles that print.
* Hunt for fresh hooks — dig into customers, competitors, and home/design trends to surface new pain points and angles.
* Keep a swipe file — bank the high-performing hooks, formats, and frameworks so we compound instead of starting over.
Who You Are
* You've done direct response before — 1+ years, ideally for DTC or ecommerce brands.
* You've got a portfolio — ad copy, especially on-image and short-form, with performance proof (CTR, ROAS, conversion lift) wherever you can show it.
* You actually use AI — ChatGPT, Claude, whatever. You know how to prompt for great output and, more importantly, how to edit it into something that converts.
* You know your way around Figma — comfortable in the file, placing and editing copy, collaborating with designers directly.
* You've got the fundamentals — hooks, angles, AIDA, PAS, benefit-driven messaging, strong CTAs. This is muscle memory for you.
* You write tight — copy that lands in a few words. On-image text has zero room for fluff.
* You treat copy as a hypothesis, not a final draft — test-and-learn is how you think.
* You move fast and stay reliable at ~30 hrs/week.
* You take direction and run — creative feedback and performance data make you sharper, not defensive.
Bonus Points
* You've written for home, décor, furniture, or lifestyle brands.
* You've got hands-on reps with Meta and TikTok ad creative and the creative testing process.
* You're fluent in the metrics that matter — CTR, CPA, ROAS.
What Success Looks Like
* 30 days: You're producing on-brand copy variations for live concepts, and you get our voice and our customer.
* 90 days: Your copy is consistently in rotation, and we can trace winning ads straight back to your hooks and angles.
Compensation
* Part-time contract, ~30 hrs/week, fully remote.
* Competitive, based on experience.
* Real room to grow as we scale.
How To Apply
Send your CV and portfolio
Shortlisted candidates will be invited to complete a short test before we make the final call.

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