Digital marketing scope
Melissa Creech
Digital marketing scope is a term used to differentiate from digital marketing scope. Digital marketing scope is the area that focuses on digital marketing and digital marketing operations.
A lot of people refer to digital marketing scope as digital marketing capabilities, but this term is not as common as digital marketing scope. It has its own meaning, too. This is a term used by marketers and business owners who want to differentiate themselves from their competitors and make investors think they are different.
Digital Marketing Scope refers to the work that is done by a company in order to be able to achieve goals like:
1) Branding or sales promotion
2) Customer research or customer segmentation
3) Target audience research or targeting advertising campaigns (or campaign planning)
4) Advertising execution
5) Advertising management (creating communications, media buys, channels, etc.)