Digital Publishing for iPad: How to Create a Digital Magazine for an iPad

Digital magazines are becoming a reliable marketing strategy for large companies and startups. It’s a common misconception that digital magazines are killing the print media market. On the contrary, readers today want both. To know more about Ipad Digital Publishing you should read the full article.

So, how can your business benefit from a digital magazine?

·        You can reach a global audience

·        It takes less time to publish and distribute

·        It is cost-effective as you will not spend money on paper or printing costs

·        You can track reader engagement

·        You don’t lose revenue from unsold copies

·        Built-in metrics for ad-management

How do you create a digital magazine?

If you already have a printed version, you can easily make it into a digital copy. However, if you are getting into it for the first time, these are steps to follow;

1.  Design your magazine

What’s the first thing that attracts you when buying a magazine? It’s the cover. The same applies to a digital magazine. You might have great content in your publication, but if the cover does not get the reader’s attention, you lose them.

Many elements make a great magazine cover, for example, the layout, the headline, the photos, text font, and much more. Try to make sure that your cover stands out from others in the market. Remember, the simpler the design, the better. 

2.  Be mindful of the platform you choose 

One of the most important things to consider when choosing a publishing platform is the reader’s device. Are they using desktops, tablets, or mobile phones? The second thing you should consider is the flexibility of design and interactivity. Lastly, how much are you willing to spend?

There are many digital publishing platforms today. The most popular one is the digital publishing suite InDesign. However, others like Mag+ have some features similar to those you will find in InDesign. 

3.  Create engaging content for your readers

The guiding question here is, what is the purpose of your magazine? Do you want to entertain, inform or inspire your audience? You can decide to go with one, but it’s always better to combine all three if you want to hook your readers.

Creating engaging content is not an easy task. You might have a tight budget, but even so, it might be worth it to hire professional writers to do the creating for you. This will also ensure consistency in writing style and format, which is crucial to have a loyal audience.

Additionally, with digital publications, you are not limited to written content. You can include videos, gifs, infographics, and more if the publishing platform allows it.

The last thing you should consider when creating your digital magazine is monetization. While print magazines are sold per issue, a great way to make money off your digital magazine is by selling subscription plans. You can also make money from advertisers, sponsored content, or affiliate products.

Today, it is possible to create a digital magazine for free. Publishing it on your desired platform will cost you money, but it’s not as expensive as you think. You can always find something within your budget.