Digital Marketing Strategist (SaaS)

Company: Upstack Data

We're Hiring: Digital Marketing Strategist (SaaS)
Schedule: Full-Time | Flexible with US Team Collaboration Hours
About Upstack Dat
aUpstack Data is a Miami-based SaaS building marketing automation for Shopify merchants. Our flagship product, Signal, replaces broken browser-based pixels with reliable first-party server-side events to Meta, TikTok, and other ad platforms. We're a lean, AI-first team running offshore-first - most of our engineering, GTM, and operations roles are filled with PH talent
.
About This Ro
leWe're looking for a Digital Marketing Strategist to own and drive our multi-channel digital marketing strategy. You'll work directly with the founders to plan, execute, and optimize campaigns across paid, organic, and lifecycle channels that build brand awareness, generate pipeline, and accelerate customer growt
h.
This is a high-ownership individual contributor role for someone who enjoys both strategy and executi
on.
What You'l
* l DoOwn and evolve Upstack's overall digital marketing strategy across paid, organic, social, email, and content chan
* nelsPlan and execute integrated campaigns tailored to Shopify merchants, DTC founders, and e-commerce marke
* tersManage and optimize paid acquisition channels including Meta, Google, and TikTok Ads to drive efficient customer acquisi
* tionBuild and optimize lifecycle marketing campaigns including onboarding, nurture, activation, retention, and win-back prog
* ramsDevelop and manage the SEO strategy, including keyword research, on-page optimization, and organic growth initiat
* ivesDesign, execute, and analyze marketing experiments across channels; measure results, iterate, and reallocate spend toward what perf
* ormsDevelop GTM assets including landing pages, case studies, product launches, sales enablement materials, and campaign messa
* gingTrack and improve key marketing metrics including pipeline contribution, customer acquisition cost (CAC), ROAS, activation rates, and funnel conver
* sionPartner directly with founders on messaging, positioning, channel mix, and category strategy Identify growth opportunities through customer insights, analytics, attribution data, and experimenta
tion
Require
* ments3–5+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or a related marketing function within a B2B SaaS co
* mpanyProven hands-on experience managing paid campaigns, email/lifecycle programs, and SEO initia
* tivesExperience planning and executing multi-channel digital campaigns from strategy through exec
* utionExperience with SEO strategy, keyword research, and organic demand gener
* ationStrong understanding of paid acquisition channels, campaign optimization, and budget manag
* ementStrong understanding of marketing attribution, conversion funnels, customer journeys, and SaaS growth me
* tricsExcellent writing and communication skills with the ability to create publish-ready content and campaign assets independ
* entlyStrong analytical instincts and comfort working with attribution, funnels, CAC, ROAS, and growth me
* tricsComfortable working autonomously and taking ownership from strategy through exec
ution
Nice T
* o HaveExperience marketing to Shopify merchants, DTC brands, or e-commerce ope
* ratorsFamiliarity with attribution, analytics, customer data, or martech pla
* tformsExperience with tools such as HubSpot, Klaviyo, Customer.io, Webflow, Meta Ads Manager, or Goog
* le AdsHands-on experience with server-side tracking, customer identity resolution, and conversio
* n APIsExperience working directly with founders or lean startup
teams
What W
e Offer🌎 100%
remote🏖️ 10 days PTO + US h
olidays❤️🩹 Monthly healthcare al
lowance🔌 $50–$100/month equipment & connectivity stipend (as
needed)📈 Real career growth as Upstack
scales
Your Application
Roadmap
You've applied - awesome! Here's what happ
ens next:
Step 1: Applicat
ion ReviewOur team will review your experience, skills, and qualifications to see if there's a strong match for
the role.
Step 2: Initia
l InterviewIf your background aligns with what we're looking for, we'll invite you to a conversation with our recruiting team. This is our chance to learn more about you - and your chance to learn mor
e about us.
Step 3: Onlin
e AssessmentDepending on the role, you may be asked to complete a short skills assessment so you can showcase what
you do best.
Step 4: Fi
nal InterviewTop candidates will move forward to meet with the hiring manager or client team. Bring your experience, your wins, and your personality - we want to get to know
the real you.
Ste
p 5: Job OfferIf it's a great match on both sides, we'll present your offer and get you ready for an excitin
g new chapter.
Not selected for this role? No worries. Strong candidates may be considered for future opportunities that better match their skills and experience. We appreciate every application and can't wait to meet talented professi
onals like you!

apply