Digital Marketing Agency Google Ads

For many businesses, starting a conversation with the client is the main aim of advertising. This is especially true for service businesses where the sales process is longer and more complex. Brand awareness is effective when it leaves your potential customers wanting more.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business. Get in front of more customers when they’re searching for businesses like yours. Creating high performing campaigns across Google Search, Display and Shopping, our PPC management team will develop innovative ways to build your conversions. To create the best possible AdWords campaign for your business our AdWords experts will begin with extensive keyword research, followed up by a detailed strategy and conversion optimised ad copy.

This convenience comes at an added cost - with pay-per-click campaigns generally costing more to maintain than long term SEO. With this being said, professionals are generally able to run PPC campaigns optimally, keeping costs low, and conversion rates high through continuous assessment of ROAS. GLO advise implementing digital marketing agency and PPC in your digital marketing strategy for the best possible results. Using a unique system, GLO determines the price of PPC campaigns using your media spend, making online advertising more affordable than ever before, and allowing for further investment into your business’ growth. Targeted, data-driven, fully-tailored online advertising campaigns, designed to meet your business’ goals, and managed by experts. The marketers at a Google ads agency will first learn about your business before proceeding to identify the right campaign objective and the type of ad you may need.

Google Ads can help any business to achieve great results – whether that be growing online visibility, increasing brand awareness or generating online sale and ROI. We monitor the success rate of your campaign, check the response to your ad copies periodically to make sure your campaign is on target, and regularly tweak and nurture negative keywords to maximise your ROI. Our team of PPC experts will focus on optimising your account, so that you can focus on converting the leads to sales. Our certified Google Ads account manager will be working tirelessly to drive sales and leads to your website, so you can rest assured that you are in the hands of a trained and experienced professional. Google Ads are a great way to drive more clicks and customers to your website.

Being the smaller of the two systems, Bing Ads benefits from some very significant advantages that you just won’t experience on Google. One of the most significant is the lower ad prices due to there being fewer users on both Yahoo and Bing. Whether or not the lower price and number of users is important to you, Bing Ads is a reliable alternative that still offers benefits for your PPC project. This includes keyword research, ad creation and setting up of conversion tracking. Pay-per-click enables Google advertising across large-scale audiences that are searching for your business services/products. PPC is a powerful and cost-effective approach to spreading brand awareness and generating high-quality leads to boost your sales.

However, if you are not an expert in Google Ads, you will face lots of struggle in running the campaigns effectively and may not be able to drive positive ROI . The campaign performance might be lower in comparison to the results that a Google Ads specialist or agency can deliver. Pay per click advertising is not only about creating ads and running them across different channels. It’s about reaching the right people at the right time with the proper communication and offerings and influences them to take actions that you care about and will drive value to your business. Many PPC agencies claim to be experts in Google Ads Management, but few are the real deal. At Keel Over Marketing, we have a Google Partner performance rating of 100%, so we really do know what we’re talking about.