Digital Engagement Strategies to Captivate Virtual Attendees
Virtual events have become more popular than ever and they are here to stay. Earlier, physical events were preferred over virtual events, but now, things have changed drastically. Everyone is now realizing the benefits of virtual events and that’s why, companies are investing in hosting quality virtual events. While there are several benefits of virtual events, one major concern that needs to be tackled is virtual attendee engagement. The attention span of people is decreasing by the day and the number of distractions is only increasing. Therefore, getting high virtual engagement is a huge challenge. But you can deploy digital engagement strategies to improve your virtual attendee engagement. In today’s article, we’ll share our best digital engagement strategies to captivate virtual attendees:
- Quirk: If you are in the business of hosting formal virtual events, it’s time to add some quirks to it. It’s a great way to break the clutter and grab your audience’s attention. Send quirky emailers or add some fun messaging to stand out. You can collaborate with creative writers to get the right message.
- Announce the guest list: To captivate your audience and improve attendee engagement, you can try revealing the guest list or announcing the speakers that will be present at the event. By doing this, you are creating a pull for the event. It will also set the right expectations in the minds of attendees. By revealing the speakers and their topics, you also give your attendees time to prepare their questions for the event, thereby improving your virtual event engagement.
- Production: If your virtual event involves production, you should ensure that it’s of top-notch quality. Let’s take an example to explain this point further – imagine multiple lags and buffering interruptions while you are watching an interesting movie. No matter how intriguing the twist is, you are bound to get irritated, isn’t it? Likewise, during a virtual event, if the production is not of superior quality, your virtual attendees will lose interest. Therefore, focus on showcasing only well-produced content.
- Interactive: During the virtual event, to get higher attendee engagement, you should keep the session interactive. The interaction will keep the audience hooked and therefore, is known to be the easiest and the best way to improve virtual event engagement. You can use different formats for interaction such as polls, this or that, trivia, and more. The key is to ensure the event doesn’t feel monotonous.
- Flexibility: Be flexible about your event. If you see the virtual event engagement being dropped, change the schedule. Send someone who can cheer the audience and grab their attention. Similarly, if the audience is not responding to some topic, move on. Don’t try to nudge too much; it’s important to know when to stop. You can use member engagement software to get insights on what works best during your virtual event and what doesn’t. Member engagement software is great for those who hold virtual events frequently.
These five tips will certainly help you boost your virtual attendee engagement. If you need insights about your virtual event engagement and ways to improve it, collaborate with member engagement software today.