Dictionary of traffic arbitrage. Basic Terminology in Gambling Arbitrage
Today, gambling occupies a leading position among the most sought-after verticals, offering unlimited earning opportunities. Traffic arbitrage in gambling is a method of monetizing internet traffic, which is based on using various traffic sources to direct users to gambling platforms for profit. As in any other sphere, gambling arbitrage has its own terminology and slang, which is important to know for productive cooperation with affiliates network.
We have compiled a list of fundamental gambling terms that are essential to learn before starting work. Our hope is that this dictionary will serve you as a faithful assistant and help you to understand the basic concepts of gambling at any time.
Terms in English
Affiliate-network is a platform that connects advertisers and webmasters to implement affiliate programs and traffic arbitrage.
Bitcoin-casino is an online platform where all financial transactions, such as deposits and withdrawals, are made exclusively in the Bitcoin cryptocurrency. It allows players to bet and play various gambling games using only cryptocurrency.
Churn rate refers to the percentage of users who stop playing at an online casino. It is calculated by dividing the number of users who quit by the total number of active users.
Conversion Rate (CR) is a metric that measures the percentage of players who register on a casino site and make a first or repeat deposit.
CPA (Cost Per Action) is an advertising payment model where advertisers pay for a specific action taken by the user, such as registration or making a deposit.
CPA-network is an intermediary between advertisers and affiliates, where various offers from advertisers are presented. Its function is to ensure safe and transparent interaction between the parties and guarantee compliance with the terms of cooperation.
CTR (Click-Through Rate) is an indicator that reflects the ratio of the number of clicks on an ad to the number of impressions, expressed as a percentage.
EPC (Earnings Per Click) — revenue from each click on an ad, calculated as total revenue divided by the number of clicks.
KPI (Key Performance Indicator) — a key performance indicator measures the effectiveness of actions or processes in a business or project. It determines how well goals and objectives are being met and tracks progress and performance.
Lifetime Value (LTV) is a metric that measures a player's profitability over their entire time at the casino, factoring in the sum of their deposits and losses. It helps the casino determine the value of each player and what actions should be taken to retain them.
Retention Rate —the percentage of players who stay at a casino for a certain amount of time. The higher the retention rate, the more attractive the casino is to players.
Return to Player (RTP) is the percentage of player winnings compared to casino revenue. A higher RTP means players receive more winnings and the casino earns less profit.
ROI (Return On Investment) — an investment efficiency indicator that reflects the ratio of profit to ad costs.
Telegram-casino is a bot that allows interaction between the player and the casino application directly through the Telegram messenger. Using this bot, users can place bets and request payouts without leaving the platform.
Terms in Russian
Бейслайн (Baseline) is the minimum bet required for a player to be considered active. It is the minimum amount a player must wager to participate in a particular game, and can vary depending on the game type and casino rules. The baseline is crucial in maintaining casino profitability and balancing payouts to affiliates.
Бонусхантер (Bonushunter) — a player who actively seeks out and takes advantage of various bonuses and privileges offered by online casinos or bookmakers. They specialize in maximizing their winnings by using bonus offers and promos.
Геотаргетинг (Geotargeting) —setting up of an advertising campaign taking into account the geographical location of the target audience..
Занос (Skid) is a large win in a game of chance that significantly exceeds the usual prize payout. This term is most often used in the context of playing slots, where a player can win an unexpectedly large amount of money.
Источник трафика (Traffic source) — online resources are used by affiliates to place advertisements and attract visitors to the advertiser's website. These resources can include social networks, various websites, messengers, and other platforms with active users.
Трафик (Traffic)— The flow of visitors to a website or page in a certain period of time.
Кит (Whale) is a very wealthy player with large bankrolls who can afford to risk large sums of money every time they play. They often attract the attention of casinos and other players with their large bets and can have a significant impact on gameplay. Whales can be professional players or people of wealth who gamble for fun or status..
Конверсия — the percentage of users who have completed a desired action (e.g. registration, deposit) to the total number of visitors to a website or page.
Лендинг (Landing pages) — a webpage that is designed to attract visitors and encourage them to take a specific action (such as registering or making a purchase).
Лудоман (Ludoman) — a person who suffers from gambling addiction (ludomania).
Oффер (Offer) is an agreement between an advertiser and an affiliate that defines the terms of cooperation and key information about how the company is willing to work with webmasters, including compensation and other terms and conditions.
Фриспин (Free Spin) is an online casino bonus feature that offers players the opportunity to spin for free without making a bet.
Хайроллер (High roller) is a player who frequently places large bets in games of chance and can afford to risk significant sums. These players often receive special privileges and bonuses from the casino due to their activity and high stakes.
We have covered all the basic terms and provided detailed explanations to ensure a smooth start to your journey into gambling arbitrage. Our dictionary is designed to be your trusted guide, helping to resolve any questions or doubts that may arise along the way. Keep it handy for easy reference. We wish you high conversion rates, successful cooperation and stable growth in the field of gambling arbitrage!
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