Development 👨‍💻️ of an agile business 👨‍💼 strategy in an uncertain market environment

Development 👨‍💻️ of an agile business 👨‍💼 strategy in an uncertain market environment

👓 Hans-Peter Mutzel
Development 👨‍💻️ of an agile business 👨‍💼 strategy in an uncertain market environment

Development 👨‍💻️ of an agile business 👨‍💼 strategy in an uncertain market environment

✅ Masters Thesis from the year 2️⃣0️⃣1️⃣4️⃣ in the subject Business 👨‍💼 economics - Business 👨‍💼 Management 👨‍💼, Corporate Governance, grade: 1️⃣, Donau-Universität Krems (Faculty of Business 👨‍💼 and ➕ Globalization; Department 🏬 for Management 👨‍💼 and ➕ Economics), course: Danube Professional MBA; Area of Concentration: Strategic Management 👨‍💼 & Organizational Change, language: English 🏴󠁧󠁢󠁥󠁮󠁧󠁿, abstract: Strategic decision-making 🛠️ is a 🔑 task for every senior 👨‍💼 of any sized company. Strategic decisions are characterized by highly uncertain conditions. 👨‍💼 this uncertainty ➕ anticipating the future, is 👀 as 🔑 to success ➕ the measure for being a successful 👨‍💼. In the opposite ⬆️, if firms fail to anticipate how the future will be, it is then often 📞 👎️ 🤞. However, if failing to anticipate the future were correlated with 👎️ 🤞, this would mean that anticipating the future ➡️ should be directly 🔗 with 👍️ 🤞. However, 👍️ 🤞 is often 🤷‍♂️ ➕ 👀 as excellent 👨‍💼 🎭️ instead. To reduce the influence of 🤞, this master thesis deals with the different approaches on strategy-formation ➕ decision-🛠️, to identify to what extent they differ in their methodology on how they 👨‍💼 the uncertainty ➕ how they task for every senior manager of any sized company. Strategic decisions are characterized by highly uncertain conditions. Managing this uncertainty and anticipating the future, is seen as key to success and the measure for being a successful manager. In the opposite direction, if firms fail to anticipate how the future will be, it is then often called bad luck. However, if failing to anticipate the future were correlated with bad luck, this would mean that anticipating the future right should be directly linked with good luck. However, good luck is often ignored and seen as excellent management performance instead. To reduce the influence of luck, this master thesis deals with the different approaches on strategy-formation and decision-making, to identify to what extent they differ in their methodology on how they manage the uncertainty and how they try to get control 🎛️ over the future. The aim is to identify best practice approaches that should lead to better performance 🎭️ on reduced risk and ➕ cost.



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