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By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. To browse Academia. Log in with Facebook Log in with Google. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Kramat Raya No. Indonesia Nusa Mandiri University, Jln. Jatiwaringin Raya No. Cipinang Melayu. Kec Makassar. Jakarta Timur. Indonesia b Abstract This research aims to test the influence of trust and customer satisfaction on customer loyalty, test the influence of trust on customer loyalty and test the influence of customer satisfaction on customer loyalty. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Shopee users as an online shopping platform for consumers in Depok. A purposive sampling method of respondents was used for the sampling. SPSS 26 was used to calculate the multiple linear regression variable test to analyze the research data results. The research results show that customer satisfaction and trust are important in forming customer loyalty to Shopee. Factors such as ease of use, wide product selection, responsive customer service, and security of online transactions influence customer satisfaction levels. In addition, customer trust in the security of online transactions and product quality also plays a key role in building long-term relationships between customers and e-commerce platforms. The R square value of 0. At the same time, the rest is influenced by other factors, such as quality. Product and brand preferences. Keywords: customer satisfaction, customer trust, marketplace, customer loyalty Received: 15 January 1. The digital economy helps in making efficiency and effectiveness in business processes. Economic actors get many benefits and conveniences in marketing, purchasing, product distribution, and payment systems Alinska, Product buying and selling transactions can be carried out at the fingertips using electronic networks anytime and anywhere Utama et al. Entrepreneurs use internet users to buy and sell goods and services digitally, better known as electronic trading systems or e-commerce Nasution et al. E-commerce is a type of electronic business mechanism that focuses on individual-based business transactions using the Internet as a medium for exchanging goods or services, which reduces space and time constraints, which have been a challenge in the business transaction process Aprianto, One thing that makes digital businesses run well is customer loyalty towards e-commerce products in the marketplace. Much of this customer loyalty is built because of customer satisfaction and trust in products and e-commerce in the marketplace Rafiah, Customer satisfaction with e-commerce includes a smooth purchasing process and the overall experience of exploring and interacting with the platform. Customer satisfaction with products or services is also a factor that can encourage customer loyalty. A satisfied customer will certainly bring profits to the producer because it will increase consumer loyalty Izzah et al. Customer satisfaction starts with the ease of exploring the e-commerce platform. Besides that, customer satisfaction is also influenced by how the e-commerce platform responds to customer questions or complaints. E-mail address: nyoman. In general, e-commerce users want to protect their payment information with advanced security technologies, such as data encryption and SSL security certification Barkatullah, Customers want to ensure that their personal information is safe and well-protected by e-commerce platforms. Besides that, customer trust in the product also creates a good image for the company. So, the company will have a good image in the eyes of the public Setiawaty, Customer trust is important for companies because companies cannot build relationships without trust Supertini et al. Customer trust is a powerful weapon in building relationships because the high level of customer trust in a company makes the company strong in building its customer relationships Supertini et al. The relationship between trust and customer loyalty is that the higher the customer's trust in a product, the higher the customer's loyalty to a brand. Customer commitment to a product is confidence in using a product, which includes recommendations and trust Apriliani et al. The longer a customer's loyalty is, the greater the profit the customer can obtain from the company Griffin, Customer loyalty will be built when the company has customer trust Harumi, According to Setyawardani , loyalty is a customer's willingness to consistently use products or services from a company in the long term. Loyalty is seen in current actions and involves strong preferences, brand loyalty, and the intention to remain loyal in the future. Loyal customers use the product exclusively and tend to recommend the company's products to others. Pratama states that customer trust and satisfaction partially have a significant effect on customer loyalty. Research also supports this Nalendra, , which states that customer trust and satisfaction positively and significantly affect customer loyalty. The results of research conducted Laely state that customer trust and satisfaction have a positive and significant effect on customer loyalty, so this can be interpreted that the higher the trust a company has in managing its business unit, the more customer loyalty it will increase because with credibility which is high and supported by the company's honesty, will directly influence and increase customer loyalty. Shopee is one of Indonesia's largest e-commerce marketplaces, providing various daily needs ranging from food, fashion, clothing, shoes, cosmetics, accessories, household equipment and various daily necessities online at varying prices Hasan, So, consumers' needs to meet their shopping needs vary greatly according to their needs. Several factors influence customer loyalty in this regard, so customers do not switch to other marketplaces or ecommerce. A marketplace is a place where sellers and buyers meet in an online network. Some of the marketplaces that are often used are Shopee, Tokopedia, Bukalapak, Lazada and so on. The emergence of various marketplaces has become a consideration for consumers who carry out online transactions such as shopping, paying bills, purchasing accommodation tickets, buying food and drinks, even saving gold and paying zakat Gunawan, The people of Depok City are people whose daily lives are very busy, like the people in Jabodetabek with their work at work. Some of them do not have time or lack the time to shop in person, so some of them are more interested in shopping online to meet their needs with several more effective considerations. This research aims to find out and analyze whether there is an influence and, if there is, how much influence customer satisfaction and trust have on customer loyalty in the Shopee marketplace in Depok City. It is hoped that the benefits of the research will be useful for stakeholders related to the object of this research so that it can be used as material for companies to consider in making decisions and in using marketing and service strategies to increase customer loyalty. Research Method This research applies a quantitative description method by utilizing a questionnaire to collect data related to 3 research variables, customer satisfaction and customer trust as independent variables and customer loyalty as the dependent variable. The approach used in this research is a quantitative descriptive approach. The methods used are observation methods, questionnaires, documentation, and literature. Consumers on the Shopee marketplace are used as the object of this research. Population is the total number of individuals or groups you want to study in the research area. In this research, the population is all people in Depok who have shopped using the Shopee marketplace. According to Hair et al. As a general rule, the minimum sample size is at least five times larger than the number of question items to be analyzed. The sample size will be more acceptable if it has a ratio of The collected data was tested using multiple linear regression analysis with SPSS version Result and Discussion 3. Multiple Regression Test In this research, after the data was declared valid and reliable through validity and reliability tests, multiple linear regression tests were carried out. Table 1. Dependent Variable, Customer Loyalty Y Table 1 shows that the regression coefficient for the customer satisfaction variable is 0. It can be concluded that a relationship exists between customer satisfaction and customer loyalty. The regression coefficient for the Customer Trust variable is 0. Customer Loyalty increased by 0. The t Test The t-test is used to individually determine the influence of the independent variables in customer satisfaction and partial customer trust on the customer loyalty variable on the Shopee marketplace in Depok. Table 2. Dependent Variable, Customer Loyalty Y Based on the table 2, it can be seen that the calculated t value for the customer satisfaction variable is 3. So, it is concluded that H0 is rejected and H1 is accepted. The calculated t value for the customer trust variable is 3. So, it can be concluded that H0 is rejected and H2 is accepted. The F Test The F test is used to simultaneously determine customer satisfaction and trust variables' influence on customer loyalty in the Shopee marketplace in Depok. So, it can be concluded that simultaneously, customer satisfaction and trust positively and significantly affect customer loyalty in the Shopee marketplace in Depok. Table 3. Determination Test The coefficient of determination test is used to determine the ability of the independent variable to explain variations in the dependent variable. The results of the coefficient of determination test can be seen in Table 4. Table 4. In comparison, other factors influence the remaining Discussion This research found that customer satisfaction partially positively and significantly affects Shopee customer loyalty in Depok. This means that when customers are satisfied with their shopping experience on Shopee, they tend to be more loyal to the platform. This shows that aspects of customer satisfaction, such as satisfactory user experience, wide product choices, easy payment processes, and responsive customer service, play an important role in forming high customer loyalty. This research underlines the important role of customer satisfaction in creating and maintaining customer loyalty, especially in the context of companies such as Shopee in Depok. Customer satisfaction is an additional aspect of business strategy and is at the core of companies' efforts to build strong customer relationships. By providing a satisfying shopping experience and responsive service, Shopee can create an environment where customers feel valued and prioritized; this includes various factors, from intuitive platform layout and ease of payment processing to fast responses to questions or complaints customers Thus, through these efforts, Shopee can increase overall customer satisfaction. The positive impact of customer satisfaction on customer loyalty is very important for companies to pay attention to. Customer loyalty is valuable capital for business growth and sustainability. Satisfied customers will continue to use Shopee's services and are likely to recommend the platform to others, which in turn can help expand the customer base. Furthermore, improving and strengthening aspects influencing customer satisfaction, such as user experience, customer service and product quality, is an important step for Shopee. By doing this, companies can generate long-term benefits in the form of increased customer loyalty, which will ultimately positively impact the growth and success of their business in the long term. The research concludes that customer trust is crucial in building strong long-term customer relationships. This trust includes believing that Shopee will provide products or services according to expectations, maintain transaction security properly, and provide a consistently satisfying shopping experience. The security aspect of transactions is one of the main focuses, where customers expect good protection of their personal and payment information when shopping online. Shopee is expected to provide advanced security technology, including data encryption and security certification, to ensure the security of customer transactions from possible security threats. Besides that, customer trust is also closely related to the quality of the products and services Shopee offers. Customers trust that Shopee will provide quality products and responsive customer service, making them more likely to remain loyal to the platform. Aspects of a company's reputation and integrity also play an important role in building customer trust. Shopee needs to ensure it has a good reputation and is considered an honest and reliable company by customers. Positive user experience is also a factor that strengthens customer trust. By strengthening customer trust through these efforts, Shopee can build solid relationships with their customers in Depok. This will increase customer loyalty and provide a strong foundation for the company's long-term growth and success. The research results show that customer satisfaction and trust simultaneously significantly positively impact customer loyalty. This indicates that the higher the customer satisfaction and trust in Shopee, the more likely they will continue using the platform consistently in the long term. This is because as the digital economy advances, more and more individuals are turning to online purchases through marketplaces such as Shopee. In a competitive environment like ecommerce, customer satisfaction becomes crucial because customers have many options. Customers who are satisfied with their shopping experience on Shopee are more likely to continue using the platform. Customer satisfaction is not only limited to a smooth purchasing process but also includes the overall experience of exploring and interacting with the platform. Shopee must guarantee an intuitive layout, easy payment process, wide product selection, and responsive customer service to meet customer expectations. A satisfying user experience will increase customer satisfaction and their potential to become loyal customers. Furthermore, trust in the security of online transactions is an important factor influencing customer satisfaction and loyalty. Shopee must provide adequate transaction security and data protection guarantees to ensure that customers' personal and payment information is protected from the risk of theft or misuse. Apart from that, customer trust is also related to the company's credibility and image. If customers believe that Shopee is a reliable platform and provides quality products, they are likelier to remain loyal. A good company image will strengthen customer trust and impact their loyalty. Conclusion Based on this research, it can be concluded that customer satisfaction and trust are very important in forming customer loyalty towards e-commerce platforms such as Shopee in Depok. Customer satisfaction is related to a smooth purchasing process and includes the overall experience of exploring and interacting with the platform. Factors such as ease of use, wide product choices, responsive customer service, and security of online transactions greatly influence customer satisfaction. In addition, customer trust in the security of online transactions and product quality is a major factor in building long-term relationships between customers and e-commerce platforms. This trust involves confidence that the platform will provide products or services to expectations and keep customers' personal information secure. By strengthening customer satisfaction and trust through a satisfying user experience, responsive customer service, and advanced transaction security technology, Shopee can increase the loyalty of its customers in Depok. Customer loyalty is a valuable asset for long-term business growth and sustainability because satisfied and trusting customers continue using the platform consistently and even recommend it to others. Therefore, increasing customer satisfaction and trust is key to strengthening Shopee's position in the e-commerce market. Furthermore, the R square value of 0. The remainder, around References Alinska, B. Jurnal Diskursus Pendidikan Sosiologi, 1 1 , 1— Aprianto, N. Peran teknologi informasi dan komunikasi dalam bisnis. Apriliani, D. Pengaruh kepuasan pelanggan, brand image, dan kepercayaan pelanggan terhadap loyalitas pelanggan pada membercard. Barkatullah, A. Hukum Transaksi Elektronik di Indonesia: sebagai pedoman dalam menghadapi era digital Bisnis e-commerce di Indonesia. Fahrurrozi, M. Universitas Hamzanwadi Press. Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Jakarta: Erlangga. Gunawan, D. PT Inovasi Pratama Internasional. Hair, J. Multivariate data analysis 7. Harumi, S. Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan di Perusahaan Seiko Laundry Medan. Hasan, M. IAIN Kediri. Izzah, F. Laely, N. Analisis pengaruh kepercayaan dan harga terhadap loyalitas pelanggan dimediasi kepuasan pada pt. Nalendra, A. Pengaruh kualitas pelayanan harga kepuasan pelanggan terhadap loyalitas pelanggan studi kasus pelanggan im3 madiun. Nasution, E. Perkembangan transaksi bisnis e-commerce terhadap pertumbuhan ekonomi di Indonesia. Nuari, A. Pratama, M. Nipsea Paint And Chemicals Jember. Universitas Muhammadiyah Jember, 1 1. Riski Pratama Analisis pengaruh kepuasan pelanggan dan kepercayaan pelanggan terhadap loyalitas pelanggan dalam berbelanja melalui E-commerce di Indonesia. Al Tijarah, 5 1 , 46— Rohaeni, H. Kualitas pelayanan terhadap kepuasan pelanggan. Jurnal Ecodemica, 2 2 , — Setiawaty, N. Jurnal Ilmiah Ekonomi Bisnis, 22 1. Setyawardani, R. Jurnal Bina Bangsa Ekonomika, 14 1 , — Supertini, N. Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan pada Pusaka Kebaya di Singaraja. Prospek: Jurnal Manajemen Dan Bisnis, 2 1 , 61— Utama, D. Jurnal Informatika Ekonomi Bisnis, — Wijaya, V. Jurnal Penelitian Ekonomi Dan Bisnis, 2 2 , — Yani, M. International economics Jules-arthur Sastre. Analisis konversi Agama Felix Siauw maryam Hi. Apostila direito civil completa Fabio Frassetto. Manual setas david socolovsky. Tubers Kashif Abbasi. Knowledge, attitude and skills before and after a module on pharmaceutical promotion in a Nepalese medical school Rano Piryani.

Best places to exchange currency in Depok

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You've got a few options if you want to exchange currency in Depok. You might decide to pop into a physical currency exchange store in Depok - but many customers will find it more convenient to pick up a low cost travel card instead, for on the go payments, cash withdrawals and easy to convert currencies with great exchange rates. Order and get your Wise travel card in Depok for convenient spending and withdrawals during your trip. Wise uses the mid-market exchange rate with no markup or margin when converting your money to any currency you need. This may work out cheaper than most currency exchange shops in Depok. The best place to exchange currency in Depok does depend a lot on where in the city you are, and which currencies you need. You'll need to do a bit of your own research - but to start you off, we've detailed 10 of the top rated exchange services in Depok, according to Google. We've taken into account the Google ratings at the time of research, looking at exchange services in popular Depok areas. Always check with the person at the till which currencies they will accept for travel money purchases. Most in-person currency exchanges will buy and sell major currencies, like US Dollars. Depending on your needs and preferences, you may want to choose between banks, currency exchange shops and online platforms to exchange currency conveniently in Depok. Get ready by having your photo ID, such as a passport or driving license, with you when you arrange your exchange. Take your travel money instantly, or collect in branch later - remember your ID document if you're not a customer. As an alternative you could choose to visit a currency exchange service or travel money specialist which offers online or on the spot exchange. Currency specialists usually have a very good selection of foreign currencies available, although smaller branches may not hold everything in stock at one time. Take your travel money instantly, or collect in branch later - you'll need to take along your ID document when you visit the branch to place a collect your order. Finally, you might choose to order your travel money online. There are a few ways to do this. Some providers will let you order online and either have the cash delivered to home, or you can collect at a branch or in the airport. That can mean your money goes further. Here are a few more important tips:. Airports often have currency exchange services - but they're not usually good value. Services at the airport know that customers have few options left, which means they can crank up the costs. You may not see any fee displayed, but there are likely to be charges rolled into the exchange rate. If an ATM in a foreign country asks if you'd prefer to pay in your home currency, say no. If you agree, the ATM will manage the currency conversion for you - and that ATM will not give you as good a rate as the one your bank or card network offers. Pay at ATMs and with merchants using the local currency wherever you are, to avoid this. Not sure what a good rate looks like? Check the mid-market rate for your specific currency. The mid-market rate is the one used on global markets, and when banks buy and sell currencies. However, it's not usually passed on to customers. Instead extra fees are added - a markup, margin, or spread. Compare the rate you're being offered to the mid-market rate for your currency - which you can get from Google - to see this. Order a card online, top up your balance in USD, and either convert to the currency you need in advance or at the point of payment. Before you pick the right Depok currency exchange option for your needs, do a little shopping around. Compare the available options, looking at the costs involved, how safe they are, and what customers say about them. When considering costs make sure you check both the exchange rate and the fees charged. It's common for services to state there's no commission, when the costs have simply been added into the exchange rate being used. Double check safety by picking a reputable and licensed provider. If you're exchanging money at a major bank you can rest assured it's licensed. If you're using physical currency exchange stores it's worth asking how they're regulated - and with online providers you can usually find everything you need in a footnote on the website, including licensing details. Finally, ask around for personal recommendations from friends and family in Depok, and use online resources like Google reviews and Trustpilot to make sure previous customers are positive about any service you might pick. Exchange rates can be confusing. It can often seem like every bank, exchange store or online service has their own rate - and choosing can feel daunting. The key to getting the best currency exchange rate in Depok is to understand the mid-market exchange rate for your currency pair. The mid-market rate is the rate used when trading on global markets - the one banks and currency exchanges get when they buy or sell currencies themselves. However, providers usually don't pass on this rate to customers - they'll add a percentage markup or margin, which is a fee, to the rate offered to retail customers buying or selling relatively small amounts of currencies. You can take the mid-market rate for your currency as a good benchmark when measuring up your options for currency exchange in Depok. Find the mid-market rate on Google, and then look for a provider which offers this or as close as possible to it. Another good bet is to pick a travel money card from a service like Wise which offers currency exchange which uses live mid-market rates, with the fees split out for clarity and transparency. Exchange rates change a lot, based on the demand in global markets. That means that there's no best time for currency exchange, but tracking the market can certainly help you spot a good deal when one becomes available. Keep an eye on the mid-market rate for your currency, using any of our handy tools, and watch how it's changing over time. It's also possible to set up rate alerts online which can help you learn when a rate hits the level you're looking for. If you're planning on converting cash - or if you have a travel money card - you can lock in the rate by buying your foreign currency at that point. No matter how good a deal you think you're getting, be sure you're picking a safe and reputable provider for your exchange. If it sounds too good to be true it probably is. Here are a few final ideas on how to find the best exchange rates in Depok, no matter which currency you need to buy:. Compare the available rates across different providers close to you and online - and be sure to check for any additional fees or commissions which can push up costs significantly. Use online currency converters or mobile apps to stay updated on the current exchange rates for your currency pair, and buy when the time's right. Consider using an online alternative such as Wise so you can instantly convert currencies using just your phone, wherever you're ready. There are a few different ways you might want to currency in Depok. You could head to a bank, choose a physical currency exchange service, or go for an online option. There are also some great travel money cards from providers like Wise which allow you to order a card online or in an app, top up remotely, and spend or make withdrawals overseas easily. Travel money cards are secure and often offer better exchange rates and lower overall costs compared to switching currency at the airport or in a physical location in your destination. Use this guide to figure out which currency exchange in Depok might be best for you, and don't forget to also take a look at travel money cards to see if popping one in your wallet can help you save. There's not one single best place to exchange currency for travel, but converting your currency online before you head off can save time - and often money. The cheapest way to get foreign currency in Depok will depend on the currency you need and the value you want to exchange. This guide gives some good pointers to locations you may want to compare, but shopping around is still essential. Compare the exchange services in Depok with online and digital services to get the best deal overall. Exchanging cash on arrival is inconvenient and can leave you vulnerable to scams and unscrupulous money changing services in your destination. You can exchange money before you go conveniently - or get a travel money card which you can top up digitally and use for spending and withdrawals when you're away, often with great rates and low fees. If you get a bad exchange rate - or high commission costs - you'll end up with less money in the end for your trip. Before you exchange money, shop around and compare both on and offline options to make sure you get a good deal without excessive fees. Banks and currency exchange stores often buy back unused foreign currency - but the rate is unlikely to be as good as it was when you converted in the first place, which means you get less back than you spent. Best places to exchange currency in Depok You've got a few options if you want to exchange currency in Depok. Go to Wise Read a full Wise card review. Raya Ragunan Ruko No. Caman Raya No. Arif Rahman Hakim No. Margonda No. Bogor Indah Plaza, RT. Pinang, Kec. Cookies consent must be granted in order for the map to be displayed. Manage consent. Mekar Jaya, Kec. Jaya, Kec. How we rated the currency exchange shops in Depok We've taken into account the Google ratings at the time of research, looking at exchange services in popular Depok areas. Do currency exchanges in Depok accept US Dollars? How to exchange currency in Depok Depending on your needs and preferences, you may want to choose between banks, currency exchange shops and online platforms to exchange currency conveniently in Depok. To exchange currency in Depok using a bank: Check that the bank you've picked offers currency exchange Make sure the currency you need is available - you may need to order ahead Visit a branch with cash, or order online, depending on the bank's process Take your travel money instantly, or collect in branch later - remember your ID document if you're not a customer. To exchange currency in Depok using a currency exchange service: Decide if you'll visit a currency exchange store in person to exchange, or order ahead Place your order online and pay by card Take your travel money instantly, or collect in branch later - you'll need to take along your ID document when you visit the branch to place a collect your order. To exchange currency in Depok online: Choose an online currency exchange service which suits your needs Order your travel money or travel money card, following their specific process You'll normally need to upload an image of your photo ID document for verification Your money or card can be delivered to home or collected, depending on the provider you pick. Avoid airport currency exchanges Airports often have currency exchange services - but they're not usually good value. Check the mid-market rate Not sure what a good rate looks like? Get a travel money card from Wise Travel money cards can help you avoid costs and hassle when exchanging money. Factors to consider when choosing an exchange provider in Depok Before you pick the right Depok currency exchange option for your needs, do a little shopping around. Best foreign currency exchange rates in Depok Exchange rates can be confusing. When is the best time to exchange currency? Tips for finding the best currency exchange rates in Depok Here are a few final ideas on how to find the best exchange rates in Depok, no matter which currency you need to buy: Compare the available rates across different providers close to you and online - and be sure to check for any additional fees or commissions which can push up costs significantly Use online currency converters or mobile apps to stay updated on the current exchange rates for your currency pair, and buy when the time's right Consider using an online alternative such as Wise so you can instantly convert currencies using just your phone, wherever you're ready. Conclusion There are a few different ways you might want to currency in Depok. What is the cheapest way to get foreign currency in Depok? Should I exchange money before I travel? Does it matter where you exchange currency? How do I exchange currency after a trip? More places to exchange currency in Indonesia Currency Exchanges in Denpasar. Currency Exchanges in Medan. Currency Exchanges in Bekasi Kota. Pinang, Kota Jakarta Selatan. Mekar Jaya, Kota Tangerang Selatan. Toko Emas Surya Indah, Jl. Minggu, Kota Jakarta Selatan. Rukan Graha Jl. Lotte Mall Bintaro, Lt. Jaya, Kota Tangerang Selatan.

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The Effect Of Customer Satisfaction And Trust On Customer Loyalty In The Shopee Marketplace

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