Demand Generation Manager

Company: CAS.AI

About the Company 
CAS.AI is an all-in-one mobile game monetization and publishing platform that helps developers and studios scale their apps and maximize ad revenue. The company combines advanced ad mediation technology with full-cycle publishing, enabling partners to optimize user acquisition, improve performance metrics, and grow sustainably. Trusted by hundreds of studios worldwide, CAS.AI powers thousands of apps and supports millions of active users, providing data-driven tools, transparent analytics, and hands-on expertise to accelerate growth in the competitive mobile ecosystem.
About the Role 
We are looking for a results-driven Demand Generation Manager to drive lead generation for our SaaS product through paid acquisition and organic search. You will own the setup and optimization of targeted PPC campaigns, oversee and coordinate our SEO contractors, and build a full-funnel approach that turns traffic into qualified B2B leads.
Key Responsibilities
1. Set up and manage PPC campaigns for B2B marketing:
2. Configure targeting across paid channels to reach relevant B2B audiences
3. Launch, monitor, and optimize campaigns to improve efficiency and lead quality
4. Oversee SEO strategy and execution:
5. Work with the SEO strategy across the website and content
6. Control and manage external SEO contractors, ensuring quality and timely delivery
7. Apply SEO/GEO optimization best practices to improve organic visibility
8. Drive lead generation:
9. Build and optimize the marketing funnel from traffic to qualified leads
10. Continuously test and improve conversion at each funnel stage
11. Analyze and report on performance:
12. Track key metrics across paid and organic channels
13. Use data to identify opportunities and improve ROI
Requirements
* Proven, demonstrable track record of B2B PPC/targeting campaigns with measurable results
* Hands-on experience with SEO/GEO optimization
* Experience managing or coordinating external contractors/agencies
* Strong understanding of funnel building and optimization
* English: B2
Nice to Have
* AI-native mindset, with hands-on experience setting up and configuring AI bots/agents
Conditions and benefits
* Remote work format.
* Full-time, flexible schedule.
* Salary growth based on performance.
* Tax compensation.
* Accounting support.
* Paid vacation and sick leave.
* Compensation for sports, English lessons, and professional courses.

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