Definition of Search engine optimization
What is Search Engine Optimization?
Search Engine Optimization (SEO), aims at attracting the maximum amount of traffic to a site by getting it to the top results of a search engine. Businesses and individuals use SEO to improve the visibility of their websites. To increase organic traffic, companies often hire SEO experts. Websites are able to attract organic traffic naturally, and not through paid search strategies such as pay per click (PPC).
How Search Engine Optimization Works
SEO is a digital marketing strategy that focuses on getting websites higher in search results. SEO is the most effective way to drive organic (non-paid) traffic to your website. It's highly competitive, so it can be a great strategy that can get your business noticed.
Read also: Main SEO on-page factors
Search engines will often detect a site that caters to the search engine and not the user and will rank it lower. Cloaking uses all the keywords and strategies necessary to make a site appear valuable and informative on the surface. But it doesn't provide any real value for the user.
SEO Basic Strategies
Initial search engines weren't very efficient. They couldn't search for pages with specific keywords. Search engines have changed over time, and now they can use hundreds of factors when optimizing their search algorithms.
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