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We help you to meet your learning objectives. After three days, your trial will expire automatically. We're committed to helping nextgenleaders. Whatever we select for our library has to excel in one or the other of these two core criteria:. We rate each piece of content on a scale of 1—10 with regard to these two core criteria. Our rating helps you sort the titles on your reading list from solid 5 to brilliant Here's what the ratings mean:. Often an instant classic and must-read for everyone. For instance, it may offer decent advice in some areas while being repetitive or unremarkable in others. We look at every kind of content that may matter to our audience: books, but also articles, reports, videos and podcasts. What we say here about books applies to all formats we cover. While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:. Innovative — You can expect some truly fresh ideas and insights on brand-new products or trends. This is a good business biography. The author has an eye for the interesting detail - such as the fact that the future chairman of Coca-Cola and the future Yankee-hating Communist leader Fidel Castro went to the same elite Cuban private school. He also has a good understanding of the business issues that Roberto Goizueta addressed during his remarkably successful career. This is not a hagiography or an 'authorized' biography. In fact, author David Griesing reports that Goizueta opposed the book project and directed his friends and the public relations department of Coca-Cola not to cooperate. Remarkably, in the face of that opposition, the author not only persevered but also produced a book that seems scrupulously objective. If it is not a paen, neither is it a hatchet job. Born in Cuba, the scion of an aristocratic family, Roberto Goizueta learned proverbs that distilled practical lore and wisdom from his Basque-immigrant grandfather. Years later, as chairman of Coca-Cola, he used these proverbs — such as, 'If your neighbor's beard is on fire, make sure yours is soaking wet' — to illustrate his points at meetings. Goizueta greatly respected his grandfather's practical business sense. The old man had emigrated from Spain and started out small, selling typewriters and air conditioners. He worked hard, paid close attention to cash flow and was very cautious about borrowing. When he saw that the Cuban sugar mills were always in the market for the bags their workers used to pack sugar and that they paid steeply for the bags, Goizueta's grandfather bought land. He didn't raise sugar — instead, he raised the plants used to make bags. He saved steadily and during the Great Depression he was able to buy shares in sugar mills for next to nothing. The old man's successes carried the family into the upper reaches of Cuban society. They attended some of the better clubs — although, perhaps, not the very best. David Greising is a business columnist at the Chicago Tribune and former Atlanta bureau chief of BusinessWeek magazine. He covered Goizueta and Coca-Cola from to How would you like to use getAbstract? For my company For myself. Request a Demo. Try it for free. For yourself Discover your next favorite book with getAbstract. See prices. For your company Stay up-to-date with emerging trends in less time. Learn more. Students We're committed to helping nextgenleaders. Log in to listen to the audio summary. Editorial Rating 9. The rating — what does it mean? Here's what the ratings mean: 10 — Brilliant. Qualities Innovative Applicable Qualities. The Prelude Born in Cuba, the scion of an aristocratic family, Roberto Goizueta learned proverbs that distilled practical lore and wisdom from his Basque-immigrant grandfather. Goizueta proved an Read on. My Highlights Select the sections that are relevant to you. Your highlights will appear here. Are you sure you want to remove the highlight? Cancel Delete. Highlight Delete Copy. Comment on this summary contact us here if you have any questions. Sign in to share your opinion. More on this topic Learners who read this summary also read 7. The Real Thing. The Real Pepsi Challenge. A Genie's Wisdom. Disrupting the Game. Couldn't load component 'GaTopLayer'.
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David buy coke
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most This description may be from another edition of this product. Skip to content. Menu Button. Search Button. Collectible Books. Sell your books for cash or store credit, and shipping is free! Biography Books. Share to Facebook. Product Details Format: Hardcover. Language: English. ISBN: ISBN Release Date: March Length: Pages. Weight: 1. Dimensions: 1. Quantity: 1. Add to Cart. Add to Wish List. Customer Reviews. Write a review. Packed With Knowledge! Published by Thriftbooks. This is a good business biography. The author has an eye for the interesting detail - such as the fact that the future chairman of Coca-Cola and the future Yankee-hating Communist leader Fidel Castro went to the same elite Cuban private school. He also has a good understanding of the business issues that Roberto Goizueta addressed during his remarkably successful career. This is not a hagiography or an 'authorized' biography. In fact, author David Griesing reports that Goizueta opposed the book project and directed his friends and the public relations department of Coca-Cola not to cooperate. Remarkably, in the face of that opposition, the author not only persevered but also produced a book that seems scrupulously objective. If it is not a paen, neither is it a hatchet job. It's the real thing, and we find it well worth reading and recommending. Portrait of the American Experience Published by Thriftbooks. Roberto Goizueta was the manager in Cuba when Castro took over and nationalized all private businesses. That little fact is rarely mentioned in all the praises to the 'worker's paradise'. It so happened that he memorized the entire range of equipment and capacity and was able to recite this back when it came time to compute how much Castro had looted. This is an insider's story of the corporate world, the tensions and alliances, the rewards and penalties for both hard work and luck, the demonstration of the idea that if you work hard enough you can make it. Goizuela's rise occurred amid an upheaval in the soft drink industry. There was the disastrous 'New Coke', the challenge by Pepsi, the much-heralded secret formula, the introduction of juices and water A great book about a great man - reading about his funeral had me grinning and whistling along. I highly recommend this book to all students especially those who are thinking in majoring in business, and or have just emigrated from a country and need motivation. Roberto Goizueta was a young man who emigrated from Cuba. Despite his hardship in his country and living in the United States he was able to overcome all of his obstacles and become one of the most powerful man in the Coca-Cola Company. He was able to use his tragedies and make the Coca-Cola Company one of the most successful companies in the United States. Roberto was known as the Big Man in the business world. Goizueta's successful tips are revealed in this book, in order to find out you must read this outstanding book. Fascinating account of how things are done in a foreign i. As with any traveling, there is much to learn. One of the most informative, intriquing books in years. An intriquing, informing look behind the man behind the madness of Coke. Author David Greising does a good job of detailing the life of Goizueta from an independent standpoint and show's how Goizueta's dream of buying a coke and having a smile made him and many others around him millions. ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. Read more. Spend less. Follow Us Link to Facebook.
David buy coke
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David buy coke
David buy coke
John Wiley and Sons Ltd I'd Like the World to Buy a Coke (English, Paperback, Greising David). 40% off. 3, ₹2, Free delivery.
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