David buy coke

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David buy coke

Jump to ratings and reviews. Want to read. Buy on Amazon. Rate this book. David Greising. Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story. Genres Business Biography Leadership. Loading interface About the author. David Greising 8 books 1 follower. Write a Review. Create a free account to discover what your friends think of this book! Community Reviews. Search review text. Displaying 1 - 6 of 6 reviews. Christopher DuMont. Outstanding - simply outstanding. One of the best business books I have ever read and it personalizes the man who drove Coke to heights previously never seen with vision, hard work, dedication, and a willingness to work in a different way and yet bring others along on the journey. This is a must read for any future CEO or business leader. Corrientes, Buenos Aires, en este caso. An interesting life and a less interesting book. Several times, I felt the author is walking in circles, repeating phrases and life anecdotes. That is when the transformation really took shape The power of bottling companies, the Cuban revolution, the New Coke fiasco, diversification, spin offs and sales, and questionable corp governance practices make this book a very good read. At the end of the book, I felt wanting a lot more. Loved it. Really interesting man. Karla Martinsen. I guess they learned their lesson in Atlanta Join the discussion. Can't find what you're looking for? Help center.

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

David buy coke

Votre abonnement expirera automatiquement au bout de trois jours. We're committed to helping nextgenleaders. Les livres qui obtiennent moins de 5 ne font pas l'objet d'une publication. Voici ce que signifie chaque note :. This is a good business biography. The author has an eye for the interesting detail - such as the fact that the future chairman of Coca-Cola and the future Yankee-hating Communist leader Fidel Castro went to the same elite Cuban private school. He also has a good understanding of the business issues that Roberto Goizueta addressed during his remarkably successful career. This is not a hagiography or an 'authorized' biography. In fact, author David Griesing reports that Goizueta opposed the book project and directed his friends and the public relations department of Coca-Cola not to cooperate. Remarkably, in the face of that opposition, the author not only persevered but also produced a book that seems scrupulously objective. If it is not a paen, neither is it a hatchet job. Born in Cuba, the scion of an aristocratic family, Roberto Goizueta learned proverbs that distilled practical lore and wisdom from his Basque-immigrant grandfather. Years later, as chairman of Coca-Cola, he used these proverbs — such as, 'If your neighbor's beard is on fire, make sure yours is soaking wet' — to illustrate his points at meetings. Goizueta greatly respected his grandfather's practical business sense. The old man had emigrated from Spain and started out small, selling typewriters and air conditioners. He worked hard, paid close attention to cash flow and was very cautious about borrowing. When he saw that the Cuban sugar mills were always in the market for the bags their workers used to pack sugar and that they paid steeply for the bags, Goizueta's grandfather bought land. He didn't raise sugar — instead, he raised the plants used to make bags. He saved steadily and during the Great Depression he was able to buy shares in sugar mills for next to nothing. The old man's successes carried the family into the upper reaches of Cuban society. They attended some of the better clubs — although, perhaps, not the very best. David Greising is a business columnist at the Chicago Tribune and former Atlanta bureau chief of BusinessWeek magazine. He covered Goizueta and Coca-Cola from to Ignorer la navigation. Comment souhaitez-vous utiliser getAbstract? Essai gratuit. For yourself Discover your next favorite book with getAbstract. See prices. For your company Stay up-to-date with emerging trends in less time. Learn more. Students We're committed to helping nextgenleaders. Editorial Rating 9. Le classement : qu'est-ce que c'est? Voici ce que signifie chaque note : 10 — Excellent. Qualities Innovative Applicable Qualities. The Prelude Born in Cuba, the scion of an aristocratic family, Roberto Goizueta learned proverbs that distilled practical lore and wisdom from his Basque-immigrant grandfather. Goizueta proved an Read on. My Highlights Select the sections that are relevant to you. Your highlights will appear here. Are you sure you want to remove the highlight? Cancel Delete. Highlight Delete Copy. Comment on this summary contact us here if you have any questions. Sign in to share your opinion. More on this topic Learners who read this summary also read 7. The Real Thing. The Real Pepsi Challenge. A Genie's Wisdom. Disrupting the Game. Couldn't load component 'GaTopLayer'.

David buy coke