DTC Retention Strategist
Digital nomads. Work from anywhereCompany: Company
Company Description IX Media is a digital-first company focused on helping direct-to-consumer (DTC) brands grow through data-driven marketing and retention strategies. The team combines performance marketing expertise with customer lifecycle management to build long-term, profitable relationships between brands and their audiences. IX Media values experimentation, collaboration, and clear results, working closely with clients to design and optimize end-to-end customer journeys. Team members operate in a remote, technology-enabled environment that encourages ownership, continuous learning, and measurable impact.
Role Description The DTC Retention Strategist is a full-time, remote role responsible for designing and executing customer retention strategies for DTC brands. In this role, you will analyze customer data and performance metrics to identify opportunities to improve repeat purchase rates, customer lifetime value, and overall engagement. You will plan lifecycle campaigns across channels such as email, SMS, and loyalty programs, including segmentation, messaging frameworks, and testing roadmaps. Daily tasks include building and optimizing retention funnels, collaborating with creative and performance marketing teams, and preparing reports and insights for clients and internal stakeholders. You will also stay current on best practices in DTC retention and propose new tactics and tools to enhance retention programs.
Qualifications
* Experience in DTC retention, lifecycle marketing, or CRM, with a track record of improving customer lifetime value and repeat purchase behavior.
* Strong analytical and data interpretation skills, including comfort with KPIs, cohort analysis, segmentation, and A/B testing.
* Hands-on experience with email and SMS marketing platforms (e.g., Klaviyo, Attentive, Braze, or similar) and customer journey automation tools.
* Ability to develop customer-centric messaging strategies, collaborate with creative teams, and tailor campaigns to specific segments.
* Excellent communication skills, including the ability to present insights, recommendations, and performance results to non-technical stakeholders.
* Proven ability to work independently in a remote environment, manage multiple projects, and meet deadlines in a fast-paced setting.
* Familiarity with eCommerce platforms (e.g., Shopify or similar) and DTC business models; experience with loyalty or subscription programs is a plus.