DTC Copywriter | Health & Wellness Brand

Company: North Star Brands

We're a fast-growing, Shopify-based DTC wellness brand in the pain relief space, focused primarily on back pain and sciatica. We're scaling aggressively through paid acquisition on Meta and Google, and we're just getting started. Our vision is to build a category-defining brand in the pain relief space.
Long-form VSLs, advertorials, and native ads are the core growth levers of this business. We're looking for a strong direct-response copywriter who will own our scripting now and be trained into full creative strategy ownership over time.
OUR MISSION
Write the ads that scale this brand. You'll start as the writing engine — researching avatars, building angles, and turning them into VSLs, advertorials, and scripts that convert on cold traffic. From there, we'll develop you into a full Creative Strategist who owns the creative engine end to end: the testing roadmap, the iteration strategy, and the calls on what we run next. You bring the writing; we'll build the strategist.
WHAT YOU'LL BE DOING
* Write long-form VSL scripts (2–10+ minutes) as primary acquisition assets
* Write advertorials, native ads, UGC scripts, hooks, leads, and landing page sections
* Mine voice-of-customer insight (reviews, Reddit, Facebook groups, competitor ads) and turn it into angles people actually respond to
* Develop new hooks and angles rather than waiting to be fed ideas
* Translate finished scripts into clean briefs your editors and creators can execute without guesswork
* Work alongside the founder to learn our creative strategy, testing, and iteration systems
* Grow into reading performance and owning the call on when to iterate a winner versus test a fresh angle
MINIMUM REQUIREMENTS
* 3–5+ years writing direct-response copy for DTC brands
* Proven long-form VSL and/or advertorial scripts behind real spend (samples required)
* Strong command of direct-response fundamentals: leads, hooks, mechanism, proof, objection handling, offer framing, and close
* Deep understanding of Eugene Schwartz's Stages of Awareness and Market Sophistication, and how they map to script structure
* Strong grasp of desire, belief-shifting, and objection handling
* Able to work from qualitative research (VOC, reviews, Reddit, YouTube) to define angles and personas
* Strong grasp of psychological triggers — curiosity, fear of loss, proof, novelty, identity — and how to deploy them
* Exceptional written English and the ability to explain creative logic simply and persuasively
* Hungry to grow into a full creative strategy role
BONUS POINTS
* Experience in health, wellness, or supplement brands
* Familiarity with UGC, VSL, and advertorial funnel ecosystems
* Experience briefing editors and creators from a finished script
* Comfortable with awareness-stage funnel architecture (advertorials, listicles, quizzes)
TEAM & CULTURE
We're a fast-moving, no-ego team that values creativity, accountability, and speed of execution.
* Slack for daily communication
* ClickUp, Google Sheets, and Google Docs for project tracking and briefs
* Weekly calls for brainstorms, feedback loops, and performance reviews
* Continuous education: we invest in your growth — courses, mentorship, and advanced training are encouraged and funded
WHY JOIN US
* You invest in the brand, and we invest in you. We want to grow the brand and execute on our vision, but we're also here to further your career and develop you in the process — including paid training to grow you into a full creative strategist.
* You'll work directly with the founder, who leads creative — no layers, no politics.
* High-impact work: your scripts run on real spend and reach real buyers every single day.
* Early team member advantage: as we expand, top performers get the chance to lead and grow.
* Fully remote. We measure output, not hours.
THIS ROLE IS NOT FOR YOU IF
* You don't have real direct-response experience. Brand and social content is not the same thing.
* You're a brand copywriter or social caption writer. Direct response is a different craft.
* You need constant direction to stay productive.
* You're not interested in growing beyond writing into strategy.
* You see this as a freelance side project. This is full-time and we need full commitment.
SALARY & STRUCTURE
* $5,000 USD/month + performance bonus
* Full-time, fully remote
HOW TO APPLY
At the top of your application, walk us through the single best piece of copy you've written: the results it drove and the psychology behind why it worked. Include 2–3 writing samples (long-form DR preferred — VSLs, advertorials, sales pages) and, where possible, the brands and spend behind them.
We review every application personally. If there's a fit, we'll be in touch shortly.
We're hiring immediately.
**ALL APPLICANTS MUST fill out the application below**
Google Form: https://forms.gle/uhGnXcnq6Fzsvv6r5

apply