DAMPAK PANDEMI COVID-19 BERSAMA BISNIS DAN EKSISTENSI PLATFORM ONLINE (THE IMPACT OF COVID-19 PANDEMIC ON ORGANIZATION AND ONLINE PLATFORM EXISTANCE)
This study aims to identify and evaluate the effect of the Covid-19 pandemic upon online platform-based enterprise activities in Jakarta. The research technique used is descriptive qualitative method, employing secondary data resources from research effects, references and on the web news related to be able to research. The study period was executed from January to be able to mid-April 2020. Info collection techniques applying documentation techniques. This was found that this impact of typically the Covid-19 pandemic, clustered in 3 enterprise activity states, initially the business survived or perhaps stable, the 2nd business declined and even the third company flourished. Stable business through adjusting conversation models using on-line application platforms is definitely education, especially regarding food / refreshment delivery and simple needs, and wellness products. Hk Pools suffering business is centered on visits or maybe the presence of customers in places greatly troubled by the Covid-19 pandemic, such while public transportation, travel, hospitality, offline retail, shopping centers, transport of individuals and products. Businesses that happen to be developing due to industry dynamics and interaction adjustments using on the web application platforms many of these as telecommunications business, online shopping (basic needs and wellness products), pharmaceuticals, health and fitness products, including MSMEs which have switched innovatively to generate health items needed in typically the Covid-19 pandemic.
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DOI: http://dx.doi.org/10.33370/jpw.v22i1389p-ISSN 1411-710X
http://ejurnal.stieipwija.ac.id/index.php/jpwe-ISSN 2620-388X
JURNAL PENGEMBANGAN WIRASWASTA Vol. 22 No. 01? APR 2020
LP2M Sekolah Tinggi Ilmu Redovisning IPWI Jakarta21
DAMPAK PANDEMI COVID-19 BERSAMA BISNIS DAN
(THE IMPACT OF COVID-19 PANDEMIC ON ORGANIZATION AND ONLINE
Taufik1), Eka Avianti Ayuningtyas2)
Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta1, 2)
alwitaufik@yahoo. com1); eka. avianti@gmail. com2)
Submit: 17 Interest 2020Review: 19 Interest 2020Accept: 25 April 2020Publish: 30 Interest 2020
This examine aims to recognize and analyze the impact with the Covid-19 pandemic on online platform-
based business pursuits in Jakarta. The particular research method used is descriptive qualitative method, using
extra data sources coming from research results, referrals and online information related to analysis. The analysis
period has been conducted from January to mid-April 2020. Data collection techniques using documentation
strategies. Itwasfound that theimpact ofthe Covid-19pandemic, grouped in 3business task
states, firstthebusinesssurvivedorstable, thesecondbusinessdeclinedandthethirdbusiness
flourished. Stable company through adjusting connection models using online application platforms will be
education, especially regarding food / beverage delivery and standard needs, and well being products. The suffering
businessisbasedon visitsorthe presenceofconsumersinplacesheavilyaffectedby theCovid-19
pandemic, suchaspublictransportation, tourism, hospitality, offlineretail, shoppingcenters,
transportationofpeopleandgoods. Businessesthataredevelopingduetomarketdynamicsand
interaction adjustments using online application systems such as telecoms business, online
store shopping (basic needs plus health products), pharaceutical medication, health products, like MSMEs that
have switched innovatively to produce health products necessary in the Covid-19 pandemic.
Keywords: Covid-19, Business, Online Program.
Penelitian inibertujuan menemukenali danmenganalisis dampakpandemicCovid-19terhadap
hobi Bisnis berbasis system online di Jakarta. Metode penelitian yg digunakan adalah metode
kualitatif deskriptif, memakai sumberdatasekunder darihasil riset, referensi danpemberitaan
onlineyangterkaitdenganpenelitian. WaktupenelitianJanuarisampaipertengahanApril2020.
Teknikpengumpulan datamenggunakanteknik dokumentasi. Ditemukanbahwa dampakpandemic
Covid-19, terkluster di dalam 3 keaadaan aktivitas bisnis, pertama bisnis bertahan atau gedrungen, kedua bisnis
yang menurun dan ketiga bisnis berkembang. Bisnis yang stabil melampaui penyesuaian model interaksi
menggunakan platform aplikasi online adalah pendidikan, terutama untuk hantaran makan/minuman
Taufik, Eka Avianti Ayuningtyas:
22DAMPAK PANDEMI COVID-19 TERHADAP BISNIS SERTA EKSISTENSI PLATFORM ON THE WEB?
dan kebutuhan primer, danprodukkesehatan. Bisnis yang menurun adalah yang berbasis kunjungan
ataukeberadaankonsumenditempatsangatterdampakdaripandemiCovid-19, sepertiangkutan
umum, pariwisata, perhotelan, riteloffline, pusatperbelanjaan, angkutanorang danbarang. Bisnis
yang berkembangkarenadinamika pasardan penyesuaian interaksimenggunakan system aplikasi
online misalnya bisnis telekomunikasi, belanja online (kebutuhan pokok dan produkkesehatan), farmasi,
produk kesehatan, termasuk UMKM yang berhijrah secara inovatif memproduksi produk kesehatan yg
dibutuhkan dimasa pandemi Covid-19.
Kata kunci: Covid-19, Marketing, Platform online.
HealthOrganization)tanggal11Maret
2020. KejadianCovid-19yangdilaporkan
kepadapublikpertamakalitanggal31
Januari2020diWuhan, PropinsiHubei,
RRC. Memasuki Minggu ketiga April 2020
terdapat170. 000lebihkorbanyang
meninggal, yang sembuh sebanyak 640. 000
daritotalyangterkonfirmasipositif
(www.corona.help.com, April2020). Alok
menemukanbahwaangkakelangsungan
kontribusipositifbagipertumbuhan
ekonomi. DisisilainCovid-19telah
economicshock, yangmempengaruhi
mempengaruhiekonominegaradengan
skalacakupandarilokal, nasional, lalu
Wuhandanpembatasanakseswilayah
transportasidankegiatanbisnisyang
berdampakpadasupplychainaktivitas
bisnis pabrikan, perdagangan dan bahkan
jasadiwilayahterdampakdanwilayah
sekitar. Pada depan penyebarannya, Indeks
menerangkan bahwa bursa sahamShanghai
Index, TWSE, serta Hangseng menunjukkan
harga negatif dengan indeks yang menurun
masing-masingsebesarminus7. 72%,
Merosotnya oversigt bursa saham Tiongkok
tersebutlebihrendahdibandingkanpada
saat serangan virus SARS di dalam 2003, yang
merosot sebesar -3, 4% dan -2, 58%. Potensi
dampak penyebaran virus corona terhadap
industriperbankanpadapertumbuhan
kredit, pendapatannonbungadannon
Tenggara diperkirakan bakal melambat
produksidankonsumsidiRRCsebagai
negara dengan ekonomi terbesar kedua di
dunia, turut mempengaruhisupplychain
danperdagangandibelahandunialain
terutamayangbermitradalamaktivitas
Penyebarancovid-19telahmencapai189
semakinmenimbulkanmasalahsecara
globalbaiksecara politik, sosial, maupun
ekonomi. TerlepasdaripolemicCovid-19
JURNAL PENGEMBANGAN WIRASWASTA Vol. 22 No. 01? APR 2020
LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta; p-ISSN 1411-710X; e-ISSN 2620-388X 23
sebagai perang biologi atau tak, Covid-19
telahmenghadirkanrasakekuatiran
masyarakatglobal, dimanaadayang
menyikapidenganberagamkebijakandi
masing-masingnegara. Korbanmanusia
serta efek sosial ekonomi secara global oleh
menggeserpemberitaanmengenaiisu
perangdanisuterorisme. Terorisme
sebelumnya telah mempengaruhi redovisning
dan politik global(Taufik dan Prasilowati,
pembuatkebijakanuntukmerumuskan
McKibbin dan Roshen Fernando, 2020).
virus oleh Presiden Joko Widodo tanggal a couple of
Maret2020, sekaligusmenyebutnya
sebagai bencana (disaster). Badan Nasional
PenanggulanganBencana(BNPB)secara
bencananonalam(nonnaturaldisaster)
Dibandingkandengankejadianpada
tahun2003, ketikakasusSARSterjadi
perekonomianIndonesiahingga0, 03
sebarannya lebih cepat dri SARS (Liu, serta
meninggal yang jauh tinggi dari SARS dan
menyebutkanadanyadampakCovid-19
buat pasar ekspor ke RRC, terganggunya
rantaipasokan, langkanyabahanbaku
(Kemendag, 2020). Antisipasi dampak untuk
covid-19tersebutmendapatkanatensi
kebijakanPemerintahpusatdanPemda
DKIJakarta yang merupakan episentrum
Covid-19, dengandinamikakonsekuensi
RoshenFernando(2020)menunjukkan