Curling JO 2026 Draws Record-Breaking Audience, Fans Worldwide

The curling competitions at the 2026 Winter Olympic Games attracted an unprecedented global audience, setting new records for the sport’s visibility. Over the course of the event, viewership figures revealed that more than 150 million people tuned in from across the world to watch each draw, with peak audiences exceeding 20 million for the medal matches. Television networks in Europe, North America, Asia, and Oceania reported that average viewership per session rose by 35% compared to the 2022 Games.

In addition to broadcast numbers, digital engagement played a significant part in amplifying the sport’s reach. The official Olympic app logged over 27 million unique visits, while social media platforms recorded more than 12 million related posts, videos, and live streams. Hashtags associated with the curling draws trended in 18 different countries, showcasing a broader international interest in the sport’s strategy and athleticism.

The record audience figures were supported by on‑site attendance as well. The championship arena filled to capacity for each curling match, and fan tickets sold out within minutes of release. Behind the event, organizers noted that the combination of modern facilities and a robust marketing campaign—highlighting athletes’ personal stories and technological innovations such as real‑time stone tracking—helped draw in new viewers worldwide.

These statistics underline curling’s growing global appeal, positioning it as a staple of the Olympic program. The 2026 Games demonstrated that when investment, accessibility, and storytelling converge, even niche sports can captivate a worldwide audience on a scale previously unseen.

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