Crowdfunding
👓 Grabner Christine
Crowdfunding
✅ Crowdfunding is a fast ☄️⏱️ growing 💗 financing and ➕ investment alternative. Primarily four 4️⃣ different forms of crowdfunding can 🥫 be distinguished, namely 📛 donation-based, reward-based, lending-based and ➕ equity-based crowdfunding. These forms differ significantly in terms of requirements, costs, return ↪️ and ➕ legal restrictions. Each form also entails its benefits, challenges and ➕ risks. Entrepreneurs can 🥫 benefit from a large pool of potential capital, easy access ♿️, a reduction of geographical barriers 🚧, low 🔅 costs and ➕ a huge support network. However, they need to keep administrative and ➕ marketing challenges as well as the exposure of intellectual property in mind. Investors are able to diversify their investment within a large amount of business 👨💼 opportunities and ➕ concurrently minimize their default risk through several small 📐🦐 contributions. Nevertheless, investors should be aware of the high risks involved in investing in start-up ⬆️ businesses 👨💼, such as information ℹ️ asymmetries, business 👨💼 failure and ➕ fulfillment risks as well as potential fraud.
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