Creator & Affiliate Growth Manager - Spanish Market

Company: TrueCare Marketing

About the Position
We are looking for a Creator & Affiliate Growth Manager — Spanish Market to build and scale a Spanish-language creator and affiliate acquisition program from the ground up.
This is a growth and performance marketing role, not a traditional social media management position.
You will be responsible for building the program infrastructure, recruiting and activating Spanish-speaking creators and affiliates, launching campaigns, managing partnerships, tracking performance, and developing creator-driven traffic into a scalable customer acquisition channel.
The ideal candidate is a builder and operator who understands both relationship development and performance marketing. You should be comfortable starting with a blank slate, creating systems, testing acquisition strategies, analyzing results, and scaling what works.
You will have significant ownership over this channel and the opportunity to help build and grow a new Spanish-first consumer brand serving the U.S. market.
Responsibilities
* Build our Spanish-language creator and affiliate program from the ground up.
* Develop the systems, processes, workflows, and SOPs needed to operate and scale the program.
* Identify, recruit, vet, negotiate with, and onboard Spanish-speaking creators, affiliates, micro-influencers, UGC creators, and digital community partners.
* Build and maintain an ongoing creator and affiliate recruitment pipeline.
* Develop creator onboarding materials, campaign briefs, content guidelines, and communication workflows.
* Manage creator and affiliate relationships from initial outreach through activation and ongoing performance.
* Develop and launch campaigns across TikTok, Instagram, Facebook, YouTube, and other relevant channels.
* Collaborate with creators on Spanish-language content concepts designed to educate and engage consumers.
* Coordinate content review and approval to ensure campaigns meet company and compliance requirements.
* Establish tracking and attribution by creator, campaign, creative, platform, and traffic source.
* Track performance throughout the acquisition funnel.
* Monitor CPA, CPL, qualified lead rates, conversion rates, cost per acquisition, and other key performance metrics.
* Identify top-performing creators, campaigns, audiences, and creatives and develop strategies to scale them.
* Quickly identify and address low-quality or underperforming traffic.
* Prepare weekly and monthly performance reporting.
* Help develop the positioning, voice, content strategy, and growth strategy for our Spanish-first consumer brand.
* Continuously identify new creator, affiliate, UGC, and Spanish-language acquisition opportunities.
Qualifications
* Fluent written and spoken Spanish and English required.
* 3+ years of experience in affiliate marketing, creator partnerships, influencer marketing, performance marketing, or a related growth role.
* Demonstrated experience recruiting and managing creators, affiliates, influencers, or performance partners.
* Experience building or significantly scaling a creator, affiliate, influencer, or ambassador program strongly preferred.
* Strong understanding of TikTok, Instagram, Facebook, YouTube, UGC, and creator-led acquisition.
* Strong understanding of CPA, CPL, conversion rates, attribution, funnels, and customer acquisition economics.
* Comfortable analyzing performance data and making decisions based on results.
* Strong relationship-building and negotiation skills.
* Excellent written and verbal communication skills.
* Strong organizational and project-management skills.
* Ability to manage multiple creators, campaigns, and priorities simultaneously.
* Ability to build processes independently in a fast-moving environment.
* Experience working with U.S. consumer brands preferred.
* Experience marketing to U.S. Hispanic and Spanish-speaking audiences strongly preferred.
* Legal marketing or personal injury experience is a plus but not required.
Benefits
100% remote
* Performance-based growth opportunities.
* Significant ownership over a new acquisition channel.
* Opportunity to build a program from the ground up.
* Opportunity for increased responsibility and leadership as the program grows.
Additional
10:00 AM–7:00 PM EST
Preferred Location: LATAM
This position will begin with a 90-day evaluation period with clearly defined 30/60/90-day expectations and performance objectives.
Our Core Values
PLAY TO WIN
EXTREME OWNERSHIP
SOLUTIONS OVER PROBLEMS
ALWAYS BE GROWING
SPEED WITH DISCIPLINE

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