Creative Strategist for Forbes Featured Advertising Agency (Remote)

Company: Orange Trail

Are you passionate about building high-converting ad creatives and shaping winning marketing angles that scale brands globally?
Do you understand what makes people stop scrolling, click, and convert?
Are you able to combine creative thinking with performance marketing data to develop ad concepts that actually drive results?
If you are excited about working closely with media buyers, creative teams, and fast-growing brands in a performance-driven environment, this opportunity is for you.
About Orange Trail
Orange Trail is a Forbes-featured performance marketing agency working with more than 500 clients worldwide. We help brands scale across platforms like Meta, Google, TikTok, Snapchat, and Bing, while also providing access to premium high-tier agency ad accounts that help advertisers overcome restrictions, improve delivery, and scale faster.
We work with e-commerce brands, lead generation businesses, info-product companies, and fast-scaling startups.
As our performance marketing division grows, we are looking for a Senior Content Strategist who can bridge the gap between media buying and creative production to help us create stronger, more original, and more effective advertising creatives.
The Role
We are looking for a Senior Content Strategist to lead creative strategy development for paid advertising campaigns across Meta, TikTok, Google, and other paid channels.
You will work directly with the performance marketing team to:
* Analyze what creatives and angles are performing
* Develop new hooks, concepts, offers, and ad structures
* Coordinate creative production with editors and designers
* Write ad scripts, hooks, copy, and creative briefs
* Help improve creative quality, originality, and conversion rates
This is not just a copywriting role. We are looking for someone who understands direct response marketing, paid social psychology, and performance-driven creative strategy.
What You Will Do
* Work closely with media buyers to analyze campaign performance and identify winning angles
* Develop creative strategies for paid social campaigns across different niches and platforms
* Create ad concepts, hooks, scripts, messaging frameworks, and creative briefs
* Brainstorm new ad formats, UGC concepts, landing page angles, and testing ideas
* Coordinate with video editors and designers to ensure creatives are aligned with strategy
* Review and improve creatives before launch
* Help structure creative testing frameworks and creative iteration processes
* Research competitors, trends, and winning ad styles across different industries
* Support the performance marketing team with creative direction and campaign ideation
What We Are Looking For
* Strong experience in performance marketing creative strategy
* Deep understanding of Meta and TikTok advertising creatives
* Experience writing direct response ad copy, hooks, scripts, and offers
* Strong understanding of consumer psychology and conversion principles
* Ability to analyze data and translate performance insights into creative ideas
* Excellent English communication skills (written and verbal)
* Strong organizational and project management skills
* Ability to work fast in a high-performance remote environment
* Experience working with e-commerce, lead generation, or info-product brands is a strong plus
Big Plus If You Have
* Experience working inside a performance marketing agency
* Understanding of UGC-style advertising
* Experience with peptide, supplement, or health-related brands
* Experience coordinating creative teams or freelancers
* Understanding of landing pages and funnel optimization
Tools and Platforms You Will Use
* Meta Ads Manager
* TikTok Ads Manager
* Google Ads
* Slack
* Google Workspace
* Creative research and ad intelligence tools
What We Offer
* Opportunity to work with fast-scaling global brands
* Direct collaboration with experienced media buyers and strategists
* Fully remote position
* Competitive compensation based on experience
* Fast-paced environment with real ownership and impact
* Opportunity to shape the creative direction of a rapidly growing agency
* Long-term growth opportunities inside Orange Trail
If you are excited about building high-performing ad creatives, shaping winning campaigns, and helping brands scale through performance marketing, we would love to hear from you.
Please include your favorite book in your application so we know you read this carefully.

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