Creative Strategist

Company: Protus Brands

Creative Strategist / Growth Lead
* Location: Remote (Global – Asia or Europe strongly preferred)
* Employment Type: Full-Time
* On Target Earnings (OTE): $200,000 – $300,000+ USD / year ($8,000 – $15,000/mo base + uncapped 2% performance bonus on ad spend)
This role is for one very specific type of person. If you are not this person, do not apply. You will waste your time and ours.
🟢 This is for you if:
* You are genuinely obsessed with marketing and cannot stop analyzing ads, hooks, copy, and human buying psychology.
* You are an operator, not a manager. You write the copy. You build the briefs. You personally execute.
* You work the hours the work demands, not because someone is watching, but because you are driven to win.
* You are motivated by money and ready to earn $200K–$300K+/year by delivering clear, measurable results.
* You are open to occasional travel — a couple of times a year for in person training workshops
* You are highly resourceful, figure things out on your own, and hate hand-holding.
🔴 This is NOT for you if:
* You want a comfortable 30-40 hour work week, predictable days, and to clock out at 5 PM.
* You want to "oversee" people, delegate tasks, and avoid getting your hands dirty.
* You come from a big corporate background where you managed agencies but didn't write the copy or build the ads yourself.
* You need a checklist or a manager to tell you what to do every single morning.
* You care more about fancy titles, perks, or "corporate culture" than raw performance and uncapped financial upside.
If any of those red flags describe you, close this page right now.
🏢 About Us & Company Background
We are a fast-growing, performance-first Direct-to-Consumer (DTC) brand operating at the cutting edge of paid social advertising. Our primary focus is scaling- emotional gifting and jewelry products through relentless creative innovation and aggressive Meta ad spend.
We don't build standard, slow-moving corporate digital storefronts; we design high-converting visual ecosystems. We are currently pacing toward a $30 Million revenue target over the next 12 months. With massive capital, robust internal production pipelines, and validated product-market fit already secured, we have the growth engine entirely built, we just need a world-class operator to pour fuel on the fire.
💡 Our Bottleneck & Your Mission
Right now, we are the core bottleneck on creative strategy, ad ideation, copywriting, and product launches, all of which drive our growth engine. Because our business scales entirely on Meta ads, our creative output is currently capped by our own time and bandwidth.
As our Creative Strategist & Growth Lead, your mission is to completely take ad ideation, copywriting, and performance execution off our plates. You will unlock massive ad volume, scale product launches, and pioneer creative experimentation to push our account to the next level.
📋 Scope of Work (What You Will Do)
This is an execution-heavy role with high-level creative autonomy. You will start by plugging into our highly profitable, proven frameworks, and quickly scale up to completely running the show.
Daily Responsibilities:
* Ad Ideation & Copywriting: Write high-converting hooks, scripts, product description cards, and angles from scratch.
* Creative Briefing: Build sharp, objective creative briefs for our editing team—directing scenarios, visual cues, and performance pacing.
* Product Launches: Concept and execute visual and copy strategies to launch new direct-to-consumer products successfully.
* Data Review: Analyze Meta Ads Manager and creative reporting tools (like Motion) daily to spot winners, diagnose losers, and determine what to test next.
What You Own vs. What You Don't:
* You Fully Own: Ad concepts, direct response copywriting, brief creation, scenario direction, and tactical testing decisions.
* You Do NOT Do Video editing and post-production , creator sourcing and management, media buying execution, and top-level company strategy
📈 The 30/60/90 Day Trajectory
* First 30 Days (Ramp & Absorb): Completely master our internal systems, naming conventions, hook formulas, and briefing workflows. You will hit the ground running by shipping rapid variations of our existing winners.
* 60 Days (Original Creation): Begin producing completely original ad concepts, new angles, and brand-new creative scenarios—moving past simple iterations.
* 90 Days (Drive the Agenda): Your original ads are now top-performers in the account, and you are personally responsible for growth We hand you the budget, the data, and the editing team, and expect you to drive the growth engine independently.
🎯 Experience & Skill Signals
We are looking for a Senior Operator, or an incredibly sharp, hungry Mid-level Operator with the raw instinct to scale.
Your Background Likely Looks Like One of These:
1. The Former Dropshipper / Solo E-com Operator: You scaled your own brand to 6 or 7 figures, learned customer psychology the hard way. But you know ads, copy, and offers cold. You want to plug your genius into a winning brand with real capital and infrastructure.
2. ExDTC Founder: You personally wrote every ad and briefed every creator for your own brand. It didn't scale, but you know exactly why, and you want your next chapter to be at a brand that is already winning big.
3. The Scrappy In-House Creative Strategist: You are driving massive scale at a smaller DTC brand right now, writing winning hooks weekly, but you are hitting a professional or financial ceiling.
4. The Media Buyer Turned Creative: You got tired of just clicking buttons in Ads Manager and started making the ads themselves because your creative ideas were stronger than the actual creative team's.
Portfolio Non-Negotiables:
You must be able to share specific ads you personally created, alongside their concrete business results, and explain the explicit direct response logic behind why they worked or failed. If you cannot point to an ad and say "I made this, here was my hypothesis, and here is what happened," you are not a fit.
⚡ Technical & Operating Style
* Must-Know Tools: Meta Ads Manager, Creative Analytics Platforms (Motion or equivalent), and spreadsheet-based ad reporting.
* Pace: Rapid, intense, high-output startup environment.
* Communication Cadence: Same-day response cadence, 6 days a week. We move at lightning speed, use a scrappy, zero-fluff communication style, and text on weekends.
* Thick Skin: You must welcome harsh, hyper-direct criticism without ego or defensiveness. We care entirely about winning and outcomes, not appearances or hurt feelings.
💰 Compensation, Incentives & Upside
We pay far above the industry average because we expect output and execution far above the industry average.
* Base Salary: $8,000 – $15,000 USD / month (banded based on experience and past track record).
* Performance Bonus: 2% of total ad spend on every single ad you create.
* The Earning Reality: We're on track toward a $30M run rate at ~2.1 ROAS, which means roughly $14M in annual ad spend. A top performer driving 50% of ad account revenue (~$7M in attributed spend) will realistically generate a performance bonus of $120,000 – $144,000 on top of base.
* On-Target Earnings (OTE): $200,000 – $300,000+ USD / year.
👇 HOW TO APPLY
If you read this entire document and your immediate reaction is "This is exactly how I operate," apply now and submit:
1. A link to your portfolio or specific examples of DTC ads you have personally ideated, written, or directed.
2. The specific data, performance metrics, and learnings behind those ads.
3. A short, no-fluff note explaining why you have a major point to prove right now.

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