Creative Strategist

Company: House of Sustainable Brands

Head of Creative Strategy (m/f/d)
House of Sustainable Brands (HSB) Remote · Full-time · English (German is a plus)
About HSB
House of Sustainable Brands is a data-driven e-commerce aggregator. We buy, build, and scale digital-native brands, powered by Pythia, our proprietary AI market-intelligence engine. Our portfolio includes a diverse portfolio of 7 D2C e-commerce brands.
About the role
You will manage the creative process across our entire portfolio. That means setting the creative direction for each brand, building the pipeline that lets us produce at scale, and making sure everything we put out hits with maximum reach and impact.
This is a hands-on leadership role, not a purely strategic one. You will direct the work and produce it. You will also lead a lean team, including junior and entry-level interns, and get great output from people who are still learning. Your edge is AI: you use it to do the work of a much larger creative team, faster and at a higher standard.
What you will do
* Set and align the creative direction for both organic content and paid ads across all portfolio brands
* Build and run a creative pipeline that produces high volumes of statics and video without losing quality
* Lead visual storytelling and branding, keeping each brand's identity sharp and distinct
* Direct a lean creative team, including less experienced interns, and turn their work into strong output
* Drive performance: test creatives, read the numbers, and double down on what converts
* Push the team's use of AI tools, staying ahead of where AI creative is heading
Who are you
* A senior ( 5 years+), hands-on creative and branding expert with a strong track record across both statics and video
* Deep fluency with AI creative tools (Midjourney, Sora, Runway, Higgsfield, HeyGen, ChatGPT, Claude, and whatever comes next), used to produce more and better with less
* Proven ability to lead and direct a lean team, including getting strong results from junior or non-experienced people
* A real understanding of target audiences. You know what makes a specific customer stop scrolling and buy
* Performance mindset. You know the difference between content that looks good and content that converts
* A portfolio that proves it. Brands you've shaped, creatives you've shipped, results you've driven
* Strong English. German is a plus given our portfolio
What you get
* Full ownership of creative across a multi-brand portfolio, not one narrow lane
* The chance to build a creative pipeline and team from a strong foundation, your way
* Direct collaboration with the founder on how HSB grows
* Remote-first, trust-based. We care about output, not hours at a desk
* A senior role at a company built around exactly the skill set you bring
How it works:
1. Apply.
2. Interview with the CEO.
3. Scale 7 Brands.
We move fast and try to reply to every applicant.

apply