Creative Strategist — DTC Performance Marketing

Company: thetalo.co

Creative Strategist — DTC Performance Marketing
Find the ad that drives the account. Not just another ad that fills the testing pipeline.
Focus: DTC Direct-Response Creative | Meta | Skincare, Supplements & Consumer Brands
Compensation: $4,000–$6,000/month
Location: Remote / Fully Flexible
Start: ASAP
The Role
Your job is simple to describe and difficult to do:
Find winning ads.
You’ll own creative strategy for the brands assigned to you, from customer research and angle development through concepts, scripts, production, launches, testing, and performance analysis.
You’ll also lead your own creative POD of 2–3 video editors, working closely with the Growth Manager responsible for each brand.
The baseline is 8+ new concepts per week, with a target 10%+ creative hit rate.
But we care about more than percentages. One genuine banger that becomes the ad driving an account can be worth far more than several minor winners.
About the Company
We’re a growth agency that partners with ambitious consumer brands to drive business strategy and growth.
Alongside client work, we build and scale our own consumer brands using our own capital. We own the creative process end-to-end: customer research, positioning, concepts, scripting, production, testing, iteration, and scaling.
That experience has shaped the creative systems and know-how we now bring to the brands we partner with.
You won’t be creating ads simply to fill a testing pipeline. You’ll be applying a performance-driven creative process built with our own money and results on the line.
We’ve also developed proprietary AI tools to accelerate research, ideation, and creative development. You’ll have access to these tools, internal ad libraries, performance data, and creative resources.
The goal is straightforward: Understand the customer. Find the angle. Build the creative. Drive growth.
Your Creative POD
Each POD consists of:
1 Creative Strategist + 2–3 Video Editors
You’ll set the creative direction, develop concepts and scripts, and work closely with your editors to turn ideas into high-quality direct-response creative.
You’ll also partner closely with the Growth Manager for each brand. They’ll provide performance data and broader growth context, while you translate those insights into new creative hypotheses, launches, and iterations.
You won’t wait for someone to hand you briefs.
You’ll be responsible for deciding what your POD should create next and why.
Key Responsibilities
You will be accountable for:
* Owning the creative strategy and output of your POD, setting direction for 2–3 video editors and maintaining a high quality standard.
* Producing 8+ new creative concepts per week, based on clear hypotheses rather than random variations.
* Researching customers and markets through reviews, forums, customer calls, competitor ads, and other consumer-insight sources.
* Developing direct-response scripts and copy for UGC, testimonial, native, advertorial, and short-form formats.
* Working with Growth Managers to turn performance data and business priorities into new creative tests.
* Analysing creative performance to understand why concepts win or lose.
* Iterating and scaling winners based on performance data.
* Finding breakout ads that can become meaningful spend and growth drivers.
Success isn’t simply:
"I delivered my concepts on time."
You’re responsible for the quality, direction, and performance of your POD’s creative.
What Success Looks Like
Baseline: 8+ new concepts per week
Target: 10%+ creative hit rate
We don’t blindly optimise for hit rate.
There’s a major difference between an ad that technically qualifies as a winner and a banger that starts driving the account.
You’re winning when:
* Your POD consistently ships high-quality creative.
* Your research produces credible customer angles.
* Your concepts have a clear direct-response rationale.
* Creative testing generates useful, repeatable learnings.
* Winners are identified and iterated quickly.
* Your ads can scale on Meta.
* You periodically uncover creative that changes the trajectory of an account.
The ultimate KPI: ads that drive Meta accounts.
Required Experience
We’re looking for someone with 2+ years of direct-response creative experience, ideally within a DTC brand, CPG business, or performance creative agency.
You should understand:
* DTC e-commerce and direct-response advertising
* Paid social, particularly Meta
* Consumer and competitor research
* Turning customer language into advertising angles
* Direct-response copywriting
* Short-form video scripting
* UGC, testimonial, native, and advertorial creative
* Creative performance analysis and testing
* Turning data into the next creative hypothesis
Experience in CPG, skincare, supplements, or adjacent consumer categories is especially valuable.
Experience directing editors or owning creative output is a plus. You don’t need to be an experienced people manager, but you should be ready to take responsibility for a small creative team.
This role is not for someone focused primarily on traditional brand creative.
We need someone who understands that creative exists to produce a measurable response.
Tools & Environment
You’ll work with:
* Proprietary AI tools developed internally
* LLMs and other AI tools
* Meta advertising performance data
* Internal and competitor ad libraries
* Consumer research sources
* Your dedicated POD of 2–3 video editors
* Growth Managers
* Internal creative resources and historical learnings
You don’t need to know every tool in our stack. Those can be learned.
What’s harder to teach is direct-response instinct, consumer curiosity, creative judgment, leadership, and the ability to turn performance data into better ideas.
Work Environment
Fully remote and flexible.
We care about outcomes rather than where you work or how you structure every hour of your day. Scheduled meetings will be arranged at reasonable hours regardless of location.
The environment is:
* High ownership
* Performance-driven
* Fast-moving
* Direct and collaborative
* Low on micromanagement
* Built around rapid creative feedback loops
You’ll have autonomy, but autonomy comes with accountability.
You own the result, not just your part of the process.
Compensation & Benefits
$4,000–$6,000/month
Additional benefits include:
* Fully remote, flexible working
* Ownership of your own creative POD
* Access to proprietary AI tools
* Direct access to creative performance data
* Close collaboration with Growth Managers
* Exposure to client brands and brands we build ourselves
* Opportunity to grow into greater creative and leadership responsibility
Hiring Process
Application → Initial Interview with TALO → Trial Task → Client Interview → Final Decision / Offer
The process is designed to evaluate how you think about creative strategy, not simply how well you interview.
Who Thrives Here
You’ll thrive here if you:
* Want genuine ownership rather than simply receiving briefs.
* Enjoy leading a small creative team.
* Can give editors clear direction and raise the quality bar.
* Are ambitious, humble, and hardworking.
* Want to become exceptional at direct-response creative.
* Enjoy researching why people buy.
* Use performance data to improve your creative rather than defend it.
* Think about how to scale a winning concept.
* Want to grow into someone capable of owning creative strategy, leading people, and driving brand growth.
Who Will Struggle
This probably isn’t the right role if you:
* Need detailed briefs before producing ideas.
* Care more about aesthetics than commercial performance.
* Generate concepts without customer research.
* Treat creative volume as the goal rather than a means of finding winners.
* Struggle with persuasive direct-response copy.
* Don’t want responsibility for other people’s creative output.
* Need constant direction or reassurance.
* Get attached to ideas when performance data says otherwise.
* Prefer a traditional, highly structured corporate environment.
This is an environment for someone who wants ownership, feedback loops, measurable results, and room to grow.
Application
If you’ve spent the last few years studying why some DTC ads disappear after a few hundred dollars of spend while others scale, we want to hear from you.
Show us the work you’re proudest of. More importantly, be ready to explain why it worked.
Apply here:
https://forms.gle/DTgKkU2ULKhkNJRb8
You won’t just be filling a creative pipeline.
You’ll own a POD, shape the creative strategy, and be responsible for finding the ad that drives the account.
Please note: Due to the volume of applications received, only shortlisted candidates will be contacted.

apply