Creative Strategist — DTC Meta Advertising

Company: thetalo.co

Creative Strategist — DTC Meta Advertising MECS001
FIND THE CREATIVE THAT LETS DTC BRANDS SCALE META SPEND TO $1M+/MO WITHOUT BREAKING CPA
Remote | Full-Time | $4,000–$7,000 USD/month | UK/Europe preferred
Job Snapshot
Your job is simple to define and difficult to do:
Find the angles, hooks, concepts, and messages that allow DTC brands to scale Meta spend profitably.
You’ll own creative strategy across a portfolio of e-commerce brands, turning customer research, competitor intelligence, and ad-account data into creative designed to beat existing controls.
This is not a brand strategy, organic social, or traditional marketing role.
We research. We form hypotheses. We ship. We measure. We iterate.
About the Company
We’re a performance creative agency focused on Meta ad creative for DTC and e-commerce brands.
The company was built by two brothers who first learned the game by scaling their own Meta spend beyond $1M/month.
Today, we use that experience to help e-commerce brands identify the creative angles that unlock profitable scale across categories including jewelry, automotive accessories, supplements, beauty, wellness, and other consumer products.
We’re not a general design agency.
Our creative has one job: earn profitable spend.
The Role
You’ll be the strategic owner of approximately 5–6 client accounts.
For every account, you’ll need to understand:
* Who are we selling to?
* Why do they buy?
* What have they already seen?
* What is working?
* What is fatigued?
* What should we test next, and why?
You’ll research the market, analyze performance, develop concepts, write UGC scripts and static briefs, and work with editors, designers, and creator coordinators to bring ideas into market.
Then you’ll analyze the results and use those learnings to make the next round smarter.
You are not an order-taker.
You are the strategic anchor of the account.
Key Responsibilities
1. Produce Winning Creative
Develop research-backed concepts designed to beat existing control ads and unlock additional profitable Meta spend.
2. Turn Research Into Strategy
Conduct customer psychology, persona, competitor, winning-ad, market sophistication, awareness-level, trend, and account-performance research before each creative round.
3. Turn Strategy Into Executable Creative
Build concept slates, UGC scripts, static briefs, hooks, angles, and creator briefing inputs that production teams can execute clearly.
4. Stay Ahead of Creative Fatigue
Identify declining performance before it becomes an account problem and continuously introduce fresh angles, hooks, and formats.
5. Own the Learning Loop
Analyze launched creative, identify what drove performance, document the learning, and use it to improve future creative.
6. Work Directly With Clients
Present strategy, participate in onboarding and discovery calls, review creative rounds, and communicate directly with brand founders.
What Success Looks Like
You’re winning when new concepts consistently beat control and earn profitable spend.
We’ll measure:
* % of new concepts beating control / creative hit rate
* Hook rate / 3-second view rate
* Hold rate
* CTR
* CPA and ROAS versus account baseline
* On-time round delivery
* First-submission QA pass rate / rework rate
* Client retention and renewal
The bigger picture is simple:
Your creative gives clients somewhere profitable to put their next dollar of Meta spend.
Required Experience
This is a mid-to-senior specialist role. You need enough experience to independently own strategy and confidently defend your thinking to founders.
You should have:
* 2+ years producing paid-social creative for DTC/e-commerce brands, specifically on Meta
* A portfolio of ads you personally conceived and briefed, ideally with real performance numbers
* Direct experience writing UGC scripts and briefing static concepts
* Experience reading Meta ad accounts and diagnosing creative performance
* Strong direct-response fundamentals including hooks, angles, awareness stages, market sophistication, and conversion psychology
* Experience managing multiple client accounts and fixed production rounds
* Client-facing experience presenting strategy and handling founder feedback
* Excellent written and spoken English
Familiarity with Eugene Schwartz and Breakthrough Advertising is a strong plus.
Experience in regulated or claim-sensitive categories such as supplements, wellness, or health is also valuable.
This Role Is NOT For:
* General marketers
* Social media managers
* Organic content strategists
* Traditional brand creatives transitioning into performance marketing
Meta paid-social creative experience is non-negotiable.
If you claim performance results, expect us to ask about the account, spend, timeframe, creative, and what actually drove the result.
Tools & Environment
You’ll work with:
* Meta Ads Manager
* Meta Ads Library
* Google Docs, Sheets, Slides and Drive
* ChatGPT / Claude
* Canva or Figma for basic mockups and annotations
* Slack, ClickUp, Notion or similar project-management systems
* Windsor.ai or comparable reporting tools
Tool knowledge matters.
Your ability to think from the data matters more.
Compensation & Benefits
$4,000–$7,000 USD/month, depending on location, experience, and demonstrated ability.
This is a full-time, exclusive role. You cannot simultaneously manage freelance clients or work for another agency.
The role is remote, with a strong preference for candidates based in the UK or Europe.
Exceptional US-based candidates may be considered if they can maintain reliable overlap with the team and scheduled client calls.
Hiring Process
Application → Portfolio / Results Review → Interview → Practical Evaluation → Offer
We assess the work you actually produced and the thinking behind it.
Expect to discuss real ads, real numbers, why something worked, why something failed, and what you would test next.
Who Thrives Here
You’ll thrive if you’re:
* Proactive, analytical, and accountable
* Comfortable spotting creative fatigue before being told there is a problem
* Able to look at performance data and form your own hypotheses
* Interested in customer psychology as much as creative execution
* Able to defend an idea without becoming emotionally attached to it
* Focused on understanding why creative wins or loses
When your creative loses, your first instinct shouldn’t be to make excuses.
It should be to understand why and build the next winner.
Who Will Struggle
You’ll struggle here if you:
* Rely primarily on taste, trends, or intuition
* Need someone else to tell you what to research
* Need someone else to interpret the data or decide what to test
* Want to create beautiful ads without being accountable for conversion
* Prefer a highly structured environment where every next step is provided
This is not a role for someone who simply wants to make ads.
It’s for someone who wants to understand what makes them work.
Application CTA
If you’ve already created Meta ads for DTC brands and can show us the thinking and numbers behind your work, we want to hear from you.
Please apply with:
* Your CV
* Portfolio
* Examples of ads you personally strategized
* Performance results you can verify
Apply here:
https://forms.gle/AfQ1f51sStz4iH8C8
We’re not hiring someone to come up with ideas.
We’re hiring someone who can find the creative that earns the right to scale.
Please note: Due to the volume of applications, only shortlisted candidates will be contacted.

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