Creative Strategist | DTC Health & Wellness Brand

Company: North Star Brands

We're a fast-growing, Shopify-based DTC wellness brand in the pain relief space, focused primarily on back pain and sciatica. We're scaling aggressively through paid acquisition on Meta and Google, and we're just getting started. Our vision is to build a category-defining brand in the pain relief space.
Long-form VSLs, advertorials, and native ads are the core growth levers of this business, and we're looking for a Creative Strategist to own that engine.
OUR MISSION
Create the winning ads that scale this brand. You'll crack new avatars and angles, turn them into concepts that convert on cold traffic, then squeeze every winner for everything it's worth through relentless iteration. You own the creative engine end to end — from research and angles to hooks, scripts, briefs, and the testing roadmap that decides what we run next. You don't just pitch ideas, you own whether they win.
WHAT YOU'LL BE DOING
* Handle the entire creative process start to finish: research, ideate, brief, and script
* Research, ideate, and script 5+ ad concepts per week based on insights from the ad account
* Back every concept with research and a clear thesis on why it should work
* Own end-to-end creative execution from ideation to production, holding yourself and the team to world-class standards
* Mine voice-of-customer insight (reviews, Reddit, comments, competitor ads) and turn it into testable angles
* Write sharp scripts and briefs your editors and creators can execute without guesswork
* Collaborate with editors, designers, creators, media buyers, and leadership for quality, speed, and alignment
* Review performance weekly to identify insights, trends, and new testing directions
* Document learnings from failed ads to continuously improve the creative hit rate
* Balance volume with precision — managing dozens of active tests while maintaining high creative integrity
* Proactively suggest new systems, workflows, and frameworks to improve the team's efficiency
MINIMUM REQUIREMENTS
* 3–5+ years of hands-on creative strategy experience in DTC or performance marketing (agency or in-house)
* Proven track record building video ad concepts that scaled past $100K+ in Meta or YouTube
* Strong direct-response copywriting background — you can personally write strong VSL and advertorial scripts
* Strong command of copywriting fundamentals and concepts
* Deep understanding of Eugene Schwartz's Stages of Awareness and Market Sophistication, and how they map to ad structure
* Strong grasp of desire, belief-shifting, and objection handling
* Familiarity with UGC, VSL, and advertorial funnel ecosystems
* Fluent in creative analytics (Hook Rate, Hold Rate, CTR, MER) and iterative testing
* Experience briefing creators and editors, reviewing deliverables, and maintaining congruence across funnel stages
* Able to work from qualitative research (VOC, reviews, Reddit, YouTube) to define angles and personas
* Strong grasp of psychological triggers — curiosity, fear of loss, proof, novelty, identity — and how to deploy them
* Exceptional communication: you can explain complex creative logic simply and persuasively
BONUS POINTS
* Experience in health, wellness, or supplement brands
* Proven collaboration with media buyers to align creative insights to data
* Comfortable building creative matrices, testing frameworks, or Miro-based workflows
* Experience scaling complex funnel architectures (advertorials, listicles, quizzes)
KPIs YOU WILL OWN
* Hit Rate — a strong and rising percentage of your concepts becoming winners
* Output — a steady weekly volume of net-new tested angles and iterations
* Performance — ROAS and CPA on the creative you direct, and how much profitable spend your winners can hold as we scale
TEAM & CULTURE
We're a fast-moving, no-ego team that values creativity, accountability, and speed of execution.
* Slack for daily communication
* ClickUp, Google Sheets, and Google Docs for project tracking and briefs
* Weekly calls for brainstorms, feedback loops, and performance reviews
* Continuous education: we invest in your growth — courses, mentorship, and advanced training are encouraged and funded
WHY JOIN US
* You invest in the brand, and we invest in you. We want to grow the brand and execute on our vision, but we're also here to further your career and develop you in the process — including paid training.
* You'll work directly with the founder, who leads creative — no layers, no politics.
* High-impact work: your angles run on real spend and reach real buyers every single day.
* Early team member advantage: as we expand, top performers get the chance to lead and grow.
* Fully remote. We measure output, not hours.
THIS ROLE IS NOT FOR YOU IF
* You don't have real direct-response experience. Brand and social content is not the same thing.
* You think like a traditional art director, disconnected from paid social data.
* You look to competitors for every idea instead of doing your own research.
* You need constant direction to stay productive.
* You see this as a freelance side project. This is full-time and we need full commitment.
SALARY & STRUCTURE
* $6,000 USD/month + strong performance bonus
* Full-time, fully remote
HOW TO APPLY
At the top of your application, list a few of the top brands you've worked with, then walk us through the single best ad you've made: the results it drove and the psychology behind why it worked. Include a portfolio of concepts you've owned with the performance and spend behind them, plus 1–2 scripts you personally wrote.
We review every application personally. If there's a fit, we'll be in touch shortly.
We're hiring immediately.
**ALL APPLICANTS MUST fill out the application below**
Google Form: https://forms.gle/uhGnXcnq6Fzsvv6r5

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