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The Dimension Of The Socio-Cultural Brand Of Coca-Cola

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More about this item Keywords advertising ; slogans ; culture ; language ; communication ; All these keywords. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:edt:jsserr:vyip See general information about how to correct material in RePEc. If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about. We have no bibliographic references for this item. You can help adding them by using this form. If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the 'citations' tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan Valeriu Voinea email available below. Please note that corrections may take a couple of weeks to filter through the various RePEc services. Economic literature: papers , articles , software , chapters , books. My bibliography Save this article. Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society. Florentina Manuela Dumitrescu, Handle: RePEc:edt:jsserr:vyip as. Corrections All material on this site has been provided by the respective publishers and authors. Help us Corrections Found an error or omission? RePEc uses bibliographic data supplied by the respective publishers.

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