Corporate Gifting Model for a Powerful Brand Grip!

Authority, oh! It is elusive, even out of the grip. Marketers often feel likewise when it comes to repeating yesteryear’s performance this year.

You are a Real Grip

Our topic of discussion is how to exercise our grip on the brands we have built so far. It is no mean task to build a brand. There are times, they got pat from the CEO, “Oh! you are real grip.” But marketing managers who undergo that strenuous process knows with what difficulty they achieved the target.

Last year is not this year. People have shared their experience with the products and services in the review column. Marketers have to address them for reputation management, soothe them and then go again with the promise to do business again.

As usual, some clients come to you as you have met their expectations. But business is all about creating new leads, understanding their requirement for a new product launch or encouraging them to go for an upgrade. What can be the ideal approach then? Marketers may wonder.

Win First

Theory on war says about the importance of winning first! Let us gain more insights.

Victorious warriors win first and then go to war, while defeated warriors go to war and then seek to win.

Sun Tzu, Art of War

Most of us have in mind thinking about our earlier experience about war and go to war to seek victory. But the war guru is suggesting otherwise.

You may think, last time I have approached the market and sought to win. You claim you were successful.

Success by Default?

Well, that is fine. Sometimes, we get success by default and marketing is not a real war. On the other hand, it is a shadow of real war where bloodletting is not involved.

In one sense you are correct in your approach and you were successful for the time being. But powerful theory will not go wrong. And that too by a great strategist who crafted theories out of studying and researching various wars as well as through his personal experience.

Hair-splitting argument, isn’t it?

Yes, we need to wrack our brains to arrive at a conclusion on the strategy part. What might have been in the mind of the guru?

Winning with Habits

Win first, it can be an attitude to win. One can interpret it in many ways. But for Promotions247, we can infer it as confidence that comes as a result of planning, preparation, and timebound action plans. All these are about habits.

Many think those who have huge infrastructure have the first advantage in real war or business wars. But things are not like that; that is what experience taught us.

What matters here is the idea and execution. In this context, a large organisation that has many hierarchies who will find it difficult to implement the plan as various layers should be in agreement.

Advantage Small

Comparing to this scenario, it will be easy for a small player to implement a plan with its small organisational setup.

Small setups can easily manage the obstacles than a large organisation where the positively appearing one can be negative minded one or who will not be that serious to effectuate the plan.

Appearances can be deceptive. Only time will tell the real intention of a person.

The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing.

Albert Einstein

Identify Gaps

Well, our concern is on the brand grip. We want to create market authority. It is possible by giving a promise and fulfilling the promise. But when competitors also fulfil the promise, how to create differentiation? We need to explore other ways also.

Check how effective are competitors in giving after-sales service. You can find many impudent ones in the service team. They are the ones who will be in the client-facing roles also.

The lesson, you should have a team of ethical executives. You attract them through reference and retain them, motivate them to solve their problems.

Likewise, always open your eyes and ears for watching where the competitor went wrong. You will find many. Large corporates used to attract talent having stellar academic records. But is there any guarantee that they will help in the brand grip?

Win First with Planning

A study on mind is required. Marketers, the most important rule for success is by making the mind programmed for failures as well as success. If the top-level executives’ minds are programmed only for success time will come headwind blowing against them and they fall.

To understand this more clearly, we can see how the mighty US suddenly lost heavily in Japan’s Pearl Harbour attack. The lesson here is they were not prepared for the attack.

Similarly, Russia lost the war against Japan in 1905. The reason was the military preparedness of Japan that gave them the confidence to vanquish Russia (in other words a brand).

Small players when they do planned attack do much harm to the large ones. The right example is the fall of the roman empire due to the Huns’ attack.

Creating a System for Branding

What we can learn is going deep in a personalised manner and that is the way ahead. For that, product quality is required, service efficiency also vital, but we missed an important business model here to create a system for branding, that is through promotional products with logo.

Promotions247 has been in existence dealing with corporate promotional pens with logo for businesses of all sizes. When it comes to corporate gifting space, we are known for gifting ideas that help businesses achieve immense brand exposure. Try a gifting idea. You can buy online from us cheap promotional pens Australia-wide.

Choose Effective Ad Vehicle

Promotional products are ranked most effective ad vehicle. This is good news for brands. Marketers, participate in the event with promotional gifts. Pens help you remember the audience as everyone uses pen, preferably metal pens you can buy wholesale from us.

While concluding, we emphasise promotional gifts as corporate gifting model for powerful branding grip.

Happy brandling.