Corporate Culture

Corporate Culture


Hi everyone!

I would like to answer the question that @daniel-romano asked:

Which do you think is the best corporate culture in order to create a good working environment, foster talent and create a joyful office at the same time?

"Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact.

Corporate culture affect every aspect of a business: from each employee to customer to public image.

The Harvard Business Review identified six important characteristics of successful corporate cultures:

  1. Vision: guides a company’s values and provide it with purpose. For example Tesla's mission statement is "to accelerate the world's transition to sustainable energy".
  2. Values: embody the mentalities and perspectives necessary to achieve a company’s vision. For example Google’s values might be best articulated by their famous phrase, “Don’t be evil”.
  3. Practices: tangible methods, guided by ethics, through which a company implements its values. For example, Netflix emphasizes the importance of knowledge-based, high-achieving employees and, as such, it pays its employees at the top of their market salary range, rather than through an earn-your-way-to-the-top philosophy.
  4. People: companies employing and recruiting in a way that reflects and enhances their overall culture.
  5. Narrative: ability to unearth that history and craft it into a narrative is a core element of culture creation. For example stories about how Steve Jobs’ early fascination with calligraphy shaped the aesthetically oriented culture at Apple.
  6. Place: whether geography, architecture, or aesthetic design, places impacts the values and behaviors of people in a workplace. For example, SpaceX offices are all open-spaces for incentivize collaboration.

Of course there are other factors that influence culture, but I think these six components are the building block for a good work environment, encourage talents and provide a firm foundation for shaping a successful organization’s culture.

In your opinion, how should the personnel be treated both economically and professionally?

"Always treat your employees exactly as you want them to treat your best customers."
Stephen R. Covey

As said before, employees are one of the six important characteristics for a successful corporate cultures. In my opinion employees are the engine that makes a company move forward so every company should know how to treat they employees fairly and provide them an environment to feel happy and more engaged.

Professionally every company should:

  1. Set goals: As part of their corporate culture, companies can help their staff set personal goals and give each team member something to work toward based on that individual’s ambitions and ideas.
  2. Give positive feedback: People who receive positive feedback on a regular basis tend to be happier and more productive than those who do not get verbal encouragement.
  3. Make them fearless: make sure that the employees are not distracted or paralyzed by any kind of fear, notably about job security knowing that if something comes up the management will be with them.

Economically every company should:

  1. Reward success: recognizing and reward performance and achievements possibly through bonuses, perks or celebrating milestones and achievements publicly, such as during meetings or through company-wide communications, and encourage staff to do the same for their peers.
  2. Reward skills: acknowledge the "most skilled" employees at pay theme the top of their market salary range, rather than through an earn-your-way-to-the-top philosophy (like Netflix does).
  3. Reward knowledge: as the most skilled are paid more, the company should give their employees the opportunity to improve their skills or learning new ones through projects, training course and certifications in order to get promotions and higher salaries.

There is a lot more to say, but to me these are the most important things.

How does the best manager ever look like?

I think the best manager is the one who brig the best out of theirs company. Is the one who motivaterewardlisten and provide their employees the perfect work-space, with everything they need (Personally and Economically).

Let me know what you guys think :)