Copywriter & Creative Strategist

Company: easypeasyfluent

Copywriter & Creative Strategist 🧠
The Mission
Easypeasy is a fast-growing e-learning platform dedicated to English learning. We are looking for someone who can turn real-life situations into video content people watch until the end. The core responsibility is writing the scripts our creators will shoot.
🎯 Your Impact
* Constant ideation of concepts for short-form content (TikTok, Reels, Shorts) that feel native to the platform, not produced by a marketing department
* Writing scripts for organic and paid video (Meta, TikTok, YouTube): the priority is always the hook, the first 2-3 seconds that stop the scroll without feeling like the opening of a commercial
* Developing multiple variations of each concept to test message effectiveness and optimize conversions, while maintaining authenticity in every variant
* Continuous research: you consume content, track what works and why, and bring concrete observations to the team
* Close collaboration with the marketing team and content creators to ensure scripts are shootable, credible, and consistent with the platform's native register
⭐ Who we are looking for
* You consume social content obsessively and can instinctively recognize why a video stops the scroll, before even thinking about technique
* When you watch content that works, you can explain exactly what the hook did, how tension was built, why the brand didn't feel intrusive
* You can start from a real human situation and build a script on top of it that doesn't feel scripted
* You have direct experience writing scripts for native short-form content: UGC, creator content, paid social with an organic approach
* Fluent English
* Result-oriented: your ideas need to translate into views, leads, enrollments
⚠️ This is probably not the right role for you if:
* Your experience is mainly in integrated campaigns, ATL, or editorial projects, even high-level ones
* You think concept first and look for the human situation to support it afterward
* You have coordinated creative production but haven't written it yourself in the first person
🎁 What we offer
* A role with direct, measurable impact on the growth of a fast-expanding project
* An environment that rewards speed of execution and the ability to iterate based on data
* An international context within a distributed team
* Continuous training on the most advanced performance creative strategies in the industry
If this sounds like you, we'd love to see your work. Apply now!

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