Copywriter - Remote

Company: Sundayy

About The Company
Kindred is a members-only home swapping platform that revolutionizes the way people travel by leveraging community and trust. Since its inception in 2022, Kindred has established a global community of over 300,000 members across more than 150 cities worldwide. The platform enables users to exchange primary residences with trusted peers, offering a more affordable, responsible, and connected alternative to traditional short-term rentals and hotels. Backed by over $150 million in capital from prominent Silicon Valley investors such as Index Ventures, Andreessen Horowitz, and Bessemer Venture Partners, among others, Kindred is positioned at the forefront of the travel-sharing economy. The company's leadership comprises seasoned entrepreneurs from successful ventures like Opendoor, which achieved a $15 billion exit, and has built products generating over $1 billion in annual revenue. Recognized in Forbes and The New York Times, Kindred is dedicated to making travel more meaningful and accessible through innovative community-driven solutions.
About The Role
We are seeking a talented Lead Copywriter to define and own Kindred’s voice across all touchpoints. This pivotal role involves consolidating our messaging into a cohesive, distinctive voice that resonates with our community and supports our growth. As the first in-house copywriting hire, you will craft compelling copy for various channels, including paid campaigns, social media, in-product messaging, and member communications. Your strategic mindset will help develop and evolve our brand voice guidelines, ensuring consistency and clarity as we scale. Collaborating closely with Performance Marketing, Lifecycle Marketing, Product, Creative, and external agency partners, you will ensure that every piece of communication reflects our core values and narrative. This role offers a unique opportunity to shape the storytelling and positioning of a rapidly growing global brand, making travel more connected, affordable, and responsible.
Qualifications
* 8+ years of professional copywriting experience, with a strong portfolio demonstrating both strategic thinking and executional excellence
* Proven experience managing and evolving brand voice and messaging for consumer brands
* Experience developing and implementing brand voice and tone guidelines that are widely adopted and consistently applied
* Strong background managing freelance writers and agency relationships, with effective briefing, review, and collaboration skills
* Exceptional collaboration skills, with the ability to translate complex strategies into clear, engaging language across multiple teams
* Self-motivated, proactive, and resourceful, capable of working independently in a fast-paced environment
* Genuine interest in travel, community, and trust, with an understanding of what motivates people to share their homes and experiences
Responsibilities
* Develop and own the overall brand voice and tone guidelines, ensuring consistency across all channels and touchpoints
* Write and review copy for various platforms including paid ads, social media, in-product messaging, email campaigns, and website content
* Translate leadership’s messaging priorities into clear, compelling language that aligns with the brand narrative
* Partner with cross-functional teams such as Product Marketing, Lifecycle Marketing, Creative, and Performance Marketing to ensure cohesive storytelling
* Manage and provide oversight to external agency partners, ensuring their output aligns with Kindred’s voice standards
* Establish and refine quality assurance processes for copy review and approval
* Shape the narrative framework and messaging strategies to support product launches, campaigns, and ongoing brand initiatives
* Act as the go-to expert for brand voice, providing guidance and training to internal teams and external partners
Benefits
* Competitive salary and equity package
* Comprehensive health benefits to support your wellbeing
* Flexible time off policy, including 12 paid holidays annually
* Annual travel stipend of $4,000 to offset travel-related expenses
* 21 credits per year to stay in Kindred homes worldwide
* Remote-first and flexible work environment, with opportunities to work from anywhere and gather in person at our San Francisco HQ
* Regular team and company offsites fostering collaboration and connection
* Participation in a vibrant, inclusive, and highly skilled team dedicated to high standards and continual growth
Equal Opportunity
Kindred is committed to creating an inclusive environment and is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other protected characteristic under applicable law.

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