Conversion Rate Optimization (CRO) Expert

Company: SerlinoLab

Location: Remote (European time zones preferred)
Role Type: Full Time
Role: Conversion Rate Optimization (CRO) Expert
Team: Marketing
About SerlinoLab
We’re a high-velocity DTC powerhouse that has gone from zero to global momentum in just two years. By leveraging Italian pharmaceutical science for the US and Italian markets, SerlinoLab has stripped away the complexity of men’s skincare to build a fast growing brand. We are a young, remote-first team of eComm obsessives moving at breakneck speed, currently on track to hit €30M of revenue in 2026. If you’re a builder who thrives on rapid expansion and zero corporate red tape, we’re the rocket ship you’ve been looking for.
Our co-Founder Oscar would love to share more of our story: https://bit.ly/4qepb0L
About the Role
We sell a physical product (skincare) and scale primarily on Meta. Our funnel is: listicle → quiz → upsells → downsells. We’re shipping a lot of new ad angles right now, but we’re behind on landing pages - and that gap is capping how much we can spend. The biggest unlocks we see:
1. A dedicated landing page for each ad angle and audience- so we can keep scaling ad spend instead of forcing every angle onto the same page.
2. Cracking a subscription / recurring-purchase offer in the US - this product replenishes, so recurring revenue is a major opportunity.
3. Getting more out of our upsells and down sells to lift AOV.
Core Responsibilities
We’re looking for a very experienced CRO expert (or agency) who can come in and own split-testing and conversion optimization across our entire funnel.Your job is simple to describe but hard to execute: increase our funnel conversion rate, AOV, and customer lifetime value.
This is a high-velocity role. We’re producing new ad angles faster than the funnel can keep up, so your first job is closing that gap - building dedicated landing pages per angle and audience, then testing constantly to push each one further.
You will be responsible for:
* Building a dedicated landing page for each ad angle and audience so we can scale spend (this is where we’re most behind - priority #1)
* Building and optimizing a subscription / recurring-purchase offer in the US- the flow, the pricing presentation, and the retention mechanics behind it
* Owning and improving our upsells and down sells to lift AOV
* Devising new split-tests and optimizations across the funnel (with occasional input from leadership)
* Setting up a clear testing schedule and roadmap
* Running tests with proper tooling and statistical rigor
* Implementing winners and documenting losers (we want a knowledge base, not just wins)
* Collaborating with creative, media buying, and dev teams to ship tests quickly
* Reporting on impact (lift in CVR, AOV, LTV, subscription take-rate) on a weekly and monthly basis
Who You Are
* 3+ years of hands-on CRO experience in DTC or direct response (supplements, beauty, health, or similar a plus)
* Experience optimizing a subscription / recurring-revenue offer is a major plus- we want someone who’s cracked this before, not learning it on our account
* Personally run hundreds of split tests and can speak to the wins AND the losers
* Strong understanding of statistical significance - you don’t call tests early
* Comfortable working at pace - shipping multiple new landing pages a week without dropping quality
* Strong opinions on listicle/LP structure, quiz flow, upsell/downsell sequencing, and subscription offers
* Comfortable with Meta as the primary traffic source
* Experience with brands operating across multiple markets (US + EU) is a strong plus
* Able to work independently and operate with minimal hand-holding
Nice To Haves
* Speaking Italian is a plus but not required - our angles and copy strategies are documented in English, and translation/localization is handled, so building Italian pages is not a blocker.
Work Eligibility & Location
This role is a remote role and the appointment will be made on an independent contractor basis.
What We Offer
* Competitive compensation
* Fully remote role with flexible working hours
* Work with a fast-growing, international DTC brand
* Collaborative, supportive team culture
Application Process
* Interview with Co-Founder
* Paid Trial Task
Sound like you? Apply here

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