Content marketing strategy for lead generation

How effective is your content marketing strategy? Would you like to attract more potential customers? Where do you start? How do you find the best idea? We'll talk about that in today's article.

Optimizing your content marketing strategy covers the following basic areas:

• Increasing audience reach
• Reducing distractions
• Increasing motivation.

Based on this theory, you can begin to optimize your content marketing strategy.

Principle I: Increase Audience Reach

You can't convert blog visitors into customers if the former simply don't exist. If you're not attracting visitors to your website or blog, you may end up not getting the leads you need.

Another problem is that you are attracting traffic, but it is not targeted. If this is your case, you can advertise your product or service as much as you want, invite to events, but you will get minimal return.

Here are a few ways to attract and convert the right visitors - targeted visitors.

Guest blogging with a link to landing pages

Blog readers tend to be a clearly targeted audience, so guest posting on the right blogs can yield excellent results. However, for guest blogging to generate leads, include links to landing pages in your posts with an offer to download premium content (e-book, research, case study, or something similar).

Pro tip:

• Post links to premium content whose topic is the same as the topic of your guest post.
• Offer unique and useful premium content
• Track the number of clicks on the link to understand the effectiveness of the post
• Participate in communities/groups close to your topic
• Participate and network by sharing your expert opinion in social media communities and groups on LinkedIn, Facebook, Professionals.

These communities are the perfect platform to post the articles you want, attract traffic and gather contact information for potential clients.

Tips:

• Find communities like these and become a member. Contribute to these communities by posting notes and articles.
• Pay attention to other people's posts. Comment on them and link to your own resources where appropriate. This will help generate more leads.

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Principle II: Fewer distractions

If your blog generates 1-2 new contacts per 100 visitors, think about whether there's something on your blog that might be distracting the visitor's attention from the main goal. Note that the average is 4-5%.

A/B testing elements of a newsletter signup form

When formulating your call-to-action text, don't rely solely on your intuition. Instead, use A/B testing to analyze the specific reaction of visitors to various elements of your blog (buttons, headlines, phrases).

You can make a beautifully effective form to subscribe to blog updates, but you'll never know what's effective and what's not if you don't test it.

Everything from start to finish: calls to action, headlines, images and blog posting structure. Don't stop until you've tested everything completely!

A pop-up window with a subscription form

Visitors to your blog can't become subscribers if they don't see the signup form, can they? Indeed, many people simply don't notice the subscription form, lost somewhere between popular posts and sidebar ads.

It doesn't take long to install a plugin with a pop-up form. However, its advantage is that it's guaranteed to grab the reader's attention. That said, such plugins are usually unobtrusive and have plenty of settings with which you can improve the effectiveness of the form.

Tips:

• Do not show subscription form at once. Set a delay for a few seconds.
• Only show the form on specific pages.
• Show the form only to those who haven't signed up yet.

Principle III: Increase Motivation

Once you've increased traffic and eliminated all the barriers, all that's left to think about is motivation. What will make a visitor to your blog share their email address and other information? How can you increase that desire?

The bottom line of a successful content marketing strategy

Putting all three principles of content marketing strategy optimization into practice will help you attract additional leads, but increasing your subscriber count in the long run will depend on only one thing: consistently creating high-quality content.

Remember, success doesn't come overnight. It can take years of hard work as you put your whole soul into every article, guest post, or podcast you write. It's not easy, but your potential clients will thank you for it, because you can't catch a fish out of a pond without work.

Source: https://www.bondarsvideo.com