Content Strategist (Short Form & UGC Experience)

Company: Mini Katana

Location: Remote
Employment type: Full-time
Reports to: Marketing Team
YouTube: https://www.youtube.com/@MiniKatanaStore
About the Role
We’re looking for an in-house Content Strategist with strong short-form video instincts and hands-on UGC campaign experience. You’ll develop concepts, scripts, hooks, and creative briefs for TikTok, Instagram Reels, YouTube Shorts, and paid social.
You’ll bring the strategic thinking behind successful UGC and short-form campaigns in-house, turning brand and performance goals into a repeatable content system. You’ll also build a cost-effective global creator network and give talent clear direction to execute strong ideas.
Key Responsibilities
* Pitch original short-form video ideas aligned with our brand, audience, and performance goals.
* Build and manage our in-house short-form and UGC content strategy and production workflow.
* Write detailed creative briefs, scripts, hooks, talking points, and shot lists.
* Source, evaluate, negotiate with, recruit, and onboard global creators cost-effectively.
* Build a reliable, budget-conscious pipeline of creators for ongoing campaigns.
* Match creators with concepts based on their style, audience, strengths, and performance potential.
* Give creators clear direction and coordinate communication, deadlines, revisions, and deliverables.
* Review submissions for content quality, brand fit, messaging, platform suitability, and direct-response effectiveness.
* Provide constructive feedback and guide creators through efficient revisions.
* Track creative and creator performance, response rates, costs, submissions, and campaign outcomes.
* Use performance insights to improve concepts, briefs, creator selection, and the production process.
* Stay current on short-form formats, UGC trends, creative best practices, and emerging creator platforms.
* Collaborate with the marketing team to pitch, develop, and test new short-form creative angles.
Requirements
* Demonstrated experience in short-form content strategy, social media content production, or creative strategy.
* A portfolio showing short-form concepts, scripts, briefs, or campaigns you have developed.
* Hands-on experience with UGC campaigns and the ability to bring that capability in-house.
* Strong creative-writing and idea-pitching skills, particularly for video scripts, hooks, briefs, and short-form content.
* Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and social-first storytelling.
* Proven ability to source, negotiate with, and manage global creators cost-effectively.
* Ability to evaluate creators and content based on quality, authenticity, brand fit, and performance potential.
* Excellent written and spoken English, with strong communication and follow-up skills.
* Strong organization and the ability to manage multiple creators, projects, budgets, and deadlines simultaneously.
* Comfortable working independently and taking ownership in a fast-paced remote environment.
Preferred Qualifications
* In-house or agency experience as a creative strategist for a consumer, lifestyle, e-commerce, or performance-marketing brand.
* Strong familiarity with paid social advertising and direct-response creative.
* Experience analyzing creative performance and using results to improve future ideas and briefs.
* Existing relationships with creators, access to creator communities, or experience sourcing talent internationally.
* Experience building scalable, budget-conscious creator programs.
What Success Looks Like
* A consistent pipeline of qualified, responsive, and cost-effective global creators.
* A steady flow of strong short-form ideas and clear briefs that produce better first-round submissions.
* Improved creator response, completion, retention, and cost efficiency.
* High-quality short-form and UGC content that supports brand and performance goals with fewer revisions.
* A repeatable in-house system for developing concepts, recruiting creators, and managing campaigns at scale.

How to Apply
Please complete the application form and submit the requested materials here: Apply now
* Your résumé or LinkedIn profile.
* A short explanation of your experience developing short-form content and working on UGC campaigns.
* Two or three examples of short-form concepts, creative briefs, scripts, or UGC campaigns you have worked on.
* A brief description of how you would cost-effectively recruit and manage global creators for an ongoing content program.
* Three short-form content ideas you would pitch for our brand, plus your expected monthly compensation and earliest available starting date.

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