Content Examples

This page contains a few content examples which I have been involved with from Twitter and YouTube, both recently and in the longer term.

Twitter - Ford Europe

Some recent activity to support the production start of the new for Puma.

I was delivered some video not particularly suitable for in-stream consumption. I publish the story and promoted it using a Twitter a card and I then made a social edit from the original video asset for an additional tweet and also used the social cut on Instagram.

Fordzilla launch

Initial activity for Fordzilla. Content provided: I established the user journey.

The custom link: FordzillaStories was created to bring Fordzilla articles together in chronological order.

Live Content

This is an example of realtime content creation. I attended a media event where I shot a series of stills and created a GIF which went out within moments as a tweet which supported our ongoing communications (Geneva 2018).

YouTube - Ford Europe

Best performing video. Content supporting the environmental test center.

This performed exceptionally for a number of reasons: market support and translations among them.

B-Roll Edits

This is an example of content created from available b-roll when we have need of additional video assets.