Confessions Of A Fluffer

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Confessions Of A Fluffer



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The surfing world is full of cliches and referring to the surf industry as 'a scene' is one of the most enduring. Like most cliches, it contains an element of truth.
However, the surf industry isn't strictly a scene, it is an act.
The surf industry is grown-ups play acting. It is make believe. It is companies telling you that this year's boardshorts won't give you rashes like last year's did. The surf industry is pulling the wool over your eyes.
And the surf industry keeps chugging along because the act is working.
The surf industry is men going to work just like you and I do. It is men pretending to enjoy work functions just like you and I do. It is men attempting to climb the proverbial ladder just like you and I are supposed to if we wanna make it in this world, surf industry or not.
There are a lot of ways to climb the surf industry ladder, and recently I had a chat with a fellow who fills one of the lesser roles. Of all the jobs for the boys his is the least well known. It carries its own responsibilities though and his work is noticed by all.
I am talking about the surf industry fluffer.
I admired Dave's work from a distance while attending a recent surf industry gathering. Yet the millions of viewers on the other side of the screen would have been oblivious to him. Perhaps one or two caught a fleeting glimpse but didn't register, or remember him, after the excitement died down. Dave's best work is done when no-one knows he does it.
"I make sure the main player is ready for his moment in front of the cameras," Dave says of his job role.
"The opportunity only comes once. Despite what the commentators say about 'money shots' during the heats it's the shots on the sand that the bosses want to see."
Dave stands, logo-adorned cap in hand, at the waters edge. As the heat winds down he tries to guess where his charge will come in. He attempts to get into the surfers mind so he can be the first to meet him.
"The groupies come quickly, and the photographers after them. My job is to get there first!"
Dave's boy wins the heat and rides a whitewash wave toward shore punching the air in triumph. He wears boardshorts that won't give him a rash and a coloured vest that bears numerous company logos, those of the presenting company being the brightest.
I see him approach the throng then lose sight of him. Quick as a fiddle he is hoisted onto waiting shoulders and back into full view, a logo-adorned cap on his head an energy drink in his hand. I smile approvingly, Dave is devastatingly deft.
Like the thousands who've gathered on the beach and the multitudes watching by webcast I'm swept up in the moment, eyes fixed on the winner, vicariously feeling his joy. A surfboard seems to float behind the shouldered winner, nose pointed skyward, logos placed perfectly for the flash of the paparazzi. I smile again.
As the crowd moves toward the dais I intercept Dave. Although his work went largely unnoticed he is happy with his performance. "That was an easy one," says Dave modestly. "He's a professional, he is. He knows his role and he also knows mine."
Looking down the beach I see the vanquished competitor reach the sand. He accepts a cap from a portly fellow in three-quarter length pants - Dave's double - while a small crowd of family and friends offer condolence. A lone photographer shoots from a respectful distance.
I point to them and ask Dave about the losses. "Yeah, that's tough. Sometimes I might be sitting there, hat in hand, and my man will lose and yeah, it's hard to take."
"But, you know, I still do my job. I'm a professional I am, and a logo on a loser is a logo after all."
Dave's boy receives the trophy from a former world champ. He then sprays champagne over the champ, over the crowd and over the beaten competitor, who has had time to compose himself. The winner offers a garbled speech, the loser mandatory platitudes - then they both swig the sponsors drink. The crowd disperses and the webcast stops. The act is finished for now.
haha I know a guy that works for Billabong, maybe this is his new job?
Well done to Mick for sporting that big fuckoff can of redbull ! Congratulations to him for promoting that disgusting drink that causes diabetes, obesity and heart problems. What the hell does Redbull have to do with surfing ?
Surfers are becoming shameless money grubbing shells of individuals. Hey, but i'm sure he'll retire at some point and become a "soul surfer" and then he'll be marketed with all the fake eco products he can fit on.
I call again for the boycott of all the major surf brands. Fix the industry and give some power back to the real surfers who do it for the love of the surfing experience/lifestyle.
The Gooch is somwhere near right.It would probably help if the prize money out weighed the sponsorship deals though.
If you are motivated by prize money sponsorship takes a second place.
Irrespective of that,Billabong and other high profile surf companies have become the K Mart of surfing. It doesn't stand for anything,the clothes are second rate and mass produced, and Mum and Dad will always buy their kids that shit anyway.
Surfing doesn't want to go backwards and it is good to see people being able to make a living out of it, but compromising your soul has to be considered.
The answer is out there somewhere, but it doesn't lie in mass produced shit and corporate share prices. If it does it will be reduced to just another sport with no soul.
I guess the question is: Is it a sport or is it a lifestyle, or is it both? Either way its a pity it has lost its innocence, but then again everything has.
The K mart of surfing ! A like the analogy , spot on.
No word from Alana Blanchard's fluffer?
Well Alanas fluffer is having a stroke............
I love how there is a Myer ad next to this article on my web browser. Nice work Swellnet. Way to create a consistent message.
People only sell out when they first claim to be unaffected by the business realities of any industry and then take the paycheck ~ weather it be music, surfing or any other category.
That business reality mentioned earlier is the fact that musicians make better music to reach people by selling records and surf companies make better products to improve the sport/performance/etc... by selling these products.
Name me one company that doesn't try to sell more products than the year before??? So people and brands just look pathetic when they pretend they aren't.
Prime Example: Volcom's "Youth Against Establishment", $84 million business oxymoron
What does banking have to do with Tennis, yet you never hear anyone ever complain about Roger Federer taking a $1mil check from ANZ or clothing line royalties from Nike?
As long as the brands and surfers making the big bucks are doing so by furthering the sport through better products, performance, culture, etc... then good on them for doing something better than the 2-bit competitors vying for their market share!
So surfing is a sport and a lifestyle then? Therefore surfing is just another tennis, golf, NRL etc., etc fair enough.
Prize money is different from sponsors money.
The point is: surfers earn more from their sponsors than from prize money. If the prize money was more attractive (considerably more) then you would see even higher standards of surfing as a sport. Competitors could go for their life and get the big bucks. Lifestyle surfers/soul surfers would be totally seperate and maybe hold on to some tradition and innovation......maybe.
Billabong/Volcom etc etc could then just battle it out in the stores (perhaps even make better quality clothes?).
And actually you do hear about people complaining about competitors taking cheques from sponsors: Tiger Woods-Nike (dropped) Koby Aberton (oakley-dropped)Bede Durbidge - Billabong (dropped)etc etc.
They did not conform, did wrong things, made mistakes, not quite sure what Bede did but I think it was because he didn't fit the Billabong image?
Somehow that doesn't sound like the surfing world really.
I think the formula needs some work?
And really have a look at the crap the big brand names are mass producing, its poor quality, attempted "rebel" style. I just can't get it out of my head that it is K Mart recreated. Hey but thats just me.
Say what you will about the big surf companies and their embarrassing marketing campaigns, but at the end of the day they are making the best core surf products.
Paddle out on any given day, and the majority of surfers will be wearing rip curl/oneill/billabong boardshorts or wetsuits. It is because they are the best.
The improvements in these products are helping everyone surf better. And they get more people in to surfing, which is where most people's beef lies, I think. You can't have an uncrowded surf these days.
But these companies are private, and their goal is to make money. Surfing helps them make money, so they care about it.
Bede Durbidge was not dropped by Billabong, he moved to Excel which Billabong own and I think Billabong own Fox another of his sponsors.
As far as this whole debate about the commodification of professional surfers goes, as if that horse did not bolt years ago. The fact is if you want to have a glitzy professional scene, you need money and surfing is actually lucky that the companies providing that money at least purport to care about the sport itself. Most of that marketing around contests influences kids and non surfers and if wearing the same trunks as a surf-jock star makes them a little happier, who cares.
Secondly, the surf industry. Only a man who is desperately trying to appear intelligent, would lampoon the surf industry while masquerading as a surf journalist.
This is not to say that leaving the whole world behind and just focussing on something, that you can in the purest sense, do for free or very little money is not incredible. The fact is the pure surfing experience of the 50's 60's and 70's is still possible. You just have to actually do what those guys did, go somewhere without many people and exceptional waves and surf all the time. Live really rough, eat average food and make big financial sacrifices. Surf boards you make yourself that haven't had the benefit of 40 years of refinement and then watch as the place you found gets bought up by all the kooks who've been working in Sydney.
regulardude, Bede didn't 'move' from Billabong to Xcel, he actually went through a twelve month period (most of 2007) where he was sponsorless, picking up the Xcel sponsorship in early 2008.
And, Billabong do not own Fox. They own Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel, Tigerlily, Sector 9, DaKine and RVCA.
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InStyle is part of the Dotdash Meredith publishing family.



Courteney Cox makes her way to a table in the back of a sun-drenched corner of the Drawing Room inside the Crosby Hotel. Halfway to her destination, she stops abruptly to fluff a couch pillow. A little later she pauses again — this time midway through a cappuccino and mid-sentence — to note that one of the cushions on the neighboring chaise lounge is facing the wrong way with its zipper exposed.


“I'm doing that every minute of my life, no matter who I'm talking to,” Cox tells InStyle of her detail fixation. “I'll be in the middle of a conversation, it can be the most important conversation in the world, and it wouldn't matter; I can't help but notice the little things.”


Although Cox may self-diagnose it as a somewhat annoying habit ("It's not my choice, because who wants to literally bog your mind with other details that aren't important?”), her penchant for noticing seemingly insignificant details ties in quite nicely with her new career focus: directing. “I love it because my brain works that way,” she says of making the switch from acting to directing. “I think I suffer from acute awareness anyways. You know, the design part of directing, the actual visual part.”


Cox, who has spent a better part of her career making people laugh (first as Monica Geller on Friends and now as Jules Cobb on Cougar Town ), is taking her acting craft to the next level in her directorial debut of feature film Just Before I Go . The dark comedy stars Seann William Scott, Kate Walsh , and ex-husband David Arquette and is a satisfying mix of LOL comedy with tear-jerking drama: Cox’s ideal recipe for film success. “I love extremes. I love to laugh and then get scared,” she says. “There's nothing better than those two."


After the pillows were fluffed, she spoke on working with family, fashion trends, and how organized she keeps her closet.


In the movie, there's a lot of family dynamics going on.


Well, I'm really attracted to family issues. I have a really unique situation. Here I am, David’s my ex-husband but he's one of my very best friends. And then I'm in a relationship [with boyfriend, Snow Patrol's Johnny McDaid]. And he is friends with David, and it's kind of a new thing to be just this comfortable and this okay with everything. David just has my back.


Your daughter, Coco, also has a role in the film. Does she have the acting bug?


This was her film debut, when she squirts David with the hose. Coco sings at the beginning and the end of the movie. She has such a good voice. Johnny directed Coco singing the song. And just the two of them went into his studio and just recorded this amazing, haunting little voice. It didn't take long. They came out about five minutes later and I was like, "Wow, that's great!" It's so beautiful.


Preppy rock ’n’ roll — because I'm not ultra hip, I'm not trendy at all. I would feel nervous if I wore something trendy because I would actually be the person to wear it a little too long or too early, and then I'd be like "Wait, I shouldn't be wearing that. Well, someone tell me!" I like to keep it really simple. I wear a lot of black.


You do love to organize things it seems. What does your closet look like?


It's very well organized. There's barely any clothes in it, actually! You'd be like, "This is your closet?" I give everything away. As soon as I'm done wearing it, I just get rid of it. I don't collect, I'm not a hoarder and I rarely save things, I have barely anything in it!


No, but I do have it organized by the most recent things front and center. The old things I move [to the beach house] and then the things that were at the beach house I get rid of. I just do a little shift. It's a rotation. It's like a dry cleaners.


@CourteneyCox; "I give everything away. As soon as I'm done wearing it, I just get rid of it."


When do you feel the most beautiful?


Weirdly enough, I probably look the best in the morning. I'm a little plump and it’s the time before I get dehydrated throughout the day and forget to drink water. But if I've slept well, I probably feel the best first thing in the morning. I love sleep. But honestly, I really feel the most beautiful when I'm happy, like now. I'm in a really good place right now.



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