Coinbase acquires web3 adtech platform Spindl
Powered by @unfolded- Coinbase has acquired Spindl, an on-chain advertising platform founded by tech commentator Antonio Garcia-Martinez, though the deal's financial terms remain undisclosed.
- Spindl will operate under Coinbase's Ethereum Layer 2 incubator, Base, as part of efforts to enhance on-chain advertising and attribution.
- Coinbase emphasizes its commitment to maintaining open standards for both publishers and advertisers as it integrates Spindl's technology into its ecosystem.
- Antonio Garcia-Martinez is known for his previous work at Facebook and his commentary on technology, particularly after the publication of his book "Chaos Monkeys."
https://www.theblock.co/post/338276/coinbase-acquires-web3-adtech-platform-spindl