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More about this item Keywords Advertising ; Over-the-counter drugs ; Consumer behavior ; Factor analysis ; All these keywords. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:interc:yip See general information about how to correct material in RePEc. If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about. We have no bibliographic references for this item. You can help adding them by using this form. If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the 'citations' tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan email available below. Please note that corrections may take a couple of weeks to filter through the various RePEc services. Economic literature: papers , articles , software , chapters , books. My bibliography Save this article. Advertising of the Over-the-counter drugs is a growing segment. Our research aims to identify the main factors involved in making decisions for the purchase of OTC drugs and to identify what are the ways of informing consumers for this process. To test the hypotheses, a number of statistical tools such as factor analysis, Shapiro-Wilk and Mann-Whitney U tests have been used. For our analysis, we focused on two main populations: students and employed educated people. The main conclusion of this paper is that recent exposure to OTC advertising is likely to change both related behaviors and decision grids. Handle: RePEc:cmj:interc:yip as. Corrections All material on this site has been provided by the respective publishers and authors. Help us Corrections Found an error or omission? RePEc uses bibliographic data supplied by the respective publishers.

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Cluj-Napoca buying MDMA pills

OTC lately generates increasing revenue in total Romanian drug market. OTC buying decision is triggered by a number of factors out of which the most important seem to be: doctor choice, previous own experience, advice of the pharmacist and the information stated on the prospectus. The analysis was conducted locally on a sample of people. The study wants to see if there are changes in the purchasing behavior when individuals evolve as professional preparation. One of the main conclusions of the article emphasizes that both for students and employed persons with higher education, the purchasing decision of OTC is determined by two important factors: the recommendation of experts physicians, pharmacists and their assessment previous personal experience and information stated on the prospectus. Also, it was noted that the influence of commercial factors brand, price, promotion is lower for both categories analyzed. This is a preview of subscription content, log in via an institution to check access. Institutional subscriptions. Unable to display preview. Download preview PDF. Guido, G. Journal of Marketing Management, Google Scholar. International Journal of Consumer Studies — Inman, J. Journal of Consumer Research, Ratchford, B. British Journal of Pharmaceutical Research 3 3 : Hseih, A. Journal of Consumer Affairs, 38 2 Aaker, D. The Free Press, New York. Samuelsen, B. In Arnott et al. Quoted in: Delgardo-Ballester and Munuera-Aleman Singh T and Smith D Direct-to-consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions. Journal of Consumer Marketing 22 7 - Deborah F. Boone Jr. Journal of Extension, 50 2 : Field, A. Download references. You can also search for this author in PubMed Google Scholar. Correspondence to S. Reprints and permissions. In: Vlad, S. Springer, Cham. Published : 16 March Publisher Name : Springer, Cham. Print ISBN : Online ISBN : Anyone you share the following link with will be able to read this content:. Sorry, a shareable link is not currently available for this article. Provided by the Springer Nature SharedIt content-sharing initiative. Policies and ethics. Skip to main content. Access this chapter Log in via an institution. Chapter EUR Softcover Book EUR Tax calculation will be finalised at checkout Purchases are for personal use only. Preview Unable to display preview. Attitudes, attributions, and usage patterns of primary care patients with regard to over-the-counter drugs—a survey in Germany Article Open access 23 September References Guido, G. Google Scholar Inman, J. Google Scholar Ratchford, B. Google Scholar Hseih, A. Google Scholar Aaker, D. Google Scholar Samuelsen, B. Google Scholar Singh T and Smith D Direct-to-consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions. Google Scholar Deborah F. Google Scholar Boone Jr. Google Scholar Field, A. Google Scholar Download references. Moldovan-Teselios Authors S. View author publications. Rights and permissions Reprints and permissions. Copy to clipboard. Publish with us Policies and ethics. Search Search by keyword or author Search. Navigation Find a journal Publish with us Track your research.

Cluj-Napoca buying MDMA pills