Club 18-30 Sex

Club 18-30 Sex




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Club 18-30 Sex
From Wikipedia, the free encyclopedia
Holiday package company for young adults
This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed. Find sources: "Club 18-30" – news · newspapers · books · scholar · JSTOR ( May 2021 ) ( Learn how and when to remove this template message )

^ Jump up to: a b Calder, Simon (8 October 2018). "Club 18-30: Prices soar for last-ever holiday as brand closes" . The Independent . Retrieved 31 October 2018 .

^ Wilson, Bill (7 October 2018). "Club 18-30: Thomas Cook to close holiday brand this month" . BBC News . Retrieved 31 October 2018 .

^ Matheson, Clare (19 August 2003). "Club 18-30's controversial past" . BBC . Retrieved 19 August 2003 .

^ "History of Ad regulation" . Advertising Standards Authority. 2000. Archived from the original on 9 April 2009 . Retrieved 31 October 2018 .

^ "Stopping the Club 18-30 billboard advert graffiti campaign" . Tracey Sanderswood. 1995 . Retrieved 31 October 2018 .

^ "Graffiti war on £1/4m holiday 'sex' adverts" . Manchester Evening News on sanderswood.com. 1995 . Retrieved 31 October 2018 .

^ "Views clash on effect of 'sex' ads for holidays" . South Manchester Express Advertiser on sanderswood.com. 1995 . Retrieved 31 October 2018 .


Club 18-30 was a holiday company working from its head office in Peterborough , that provided holidays for people aged 18–30 in typical party island destinations. Club 18-30 was sold on to Thomas Cook in 1998 and took around 45,000 guests each year. The average age of guests was 19, and one third of customers were travelling on holiday without their parents for the first time.

On 8 October 2018, it was confirmed by Thomas Cook that the Club 18–30 brand would no longer continue after summer 2018. The last Club 18-30 holiday-makers travelled from Manchester to Magaluf on 27 October 2018 and returned on 30 October 2018. [1] [2]

Club 18-30 was set up in 1968 by the Horizon Group to offer package holidays targeted at young singles and couples to travel without families or children. The idea for Club 18-30 came from Paul Latchman. Initial promotion was low-key, and to maximise the use of cheap airfares, night flights were used. The first destination was Lloret de Mar on the Costa Brava . The Horizon Group only received modest success and sold the company on to a management buyout in 1973.

During the 1970s, the popularity of Club 18-30 was increased through cut-price airfares. Advertising for the company promoted the idea of holidays with sexually-active and uninhibited, often alcohol-fuelled fellow holidaymakers, which would become Club 18-30's reputation.

Despite its notorious image, the company was listed on the London Stock Exchange in 1980. In 1982, it was acquired by International Leisure Group (ILG) and continued to grow and prosper. [3] In 1991, ILG collapsed and was taken over as a management buy-out backed by venture capitalists County NatWest Ventures, Grosvenor Capital and Causeway Capital, in a transaction valued at £167,000. After being briefly rebranded as The Club due to regulatory rules precluding the use of the name for 3 years, it reverted to the original name in 1994. In 1995, the company was sold for around £9.75m as a part of a "bimbo" with various venture capitalists, including Royal Sun Alliance and others and incorporated with Sunset Holidays and the newly-formed airline Flying Colours.

In 1998, Thomas Cook acquired Flying Colours for £57.5m. Club 18-30 was subsequently incorporated into Thomas Cook's JMC (John Mason Cook) brand of travel companies which included the operating brands Flying Colours , Sunworld, Sunset, Inspirations and Caledonian Airways . In 2002, following a strategic review of the business, the management company UP Trips was formed to ensure that Club 18-30 retained its dominant position in the youth market by providing a dynamic package offering. However, by 2008, the UpTrips Management company dissolved, with Club 18-30 once more a key product within the Thomas Cook portfolio. From 2008 onwards, Club 18-30 continued as a part of Thomas Cook, specialising in the youth travel market.

In May 2018, Thomas Cook announced that, due to the changing tastes of consumers and a new focus on the company's own brand portfolio, the future of Club 18-30 would be reviewed. On 8 October 2018 ,they confirmed that the brand would close, and that summer 2018 would be its last operating season. The last Club 18-30 guests flew home from the island of Zante on 27 September 2018.

Club 18-30 had a smaller, lesser-known sister brand named Club Xtra, that offered holidays in party destinations without a Club 18-30 rep service or excursion programme. The last customers for Club Xtra travelled home at the end of October 2018.

In 1995, the company's billboard advertising was investigated by the Advertising Standards Agency as the second-most complained about advertising of the year. The adverts, designed by Saatchi & Saatchi , included the phrases "Beaver Espana", "Be up at the crack of Dawn... or Julie... or..." and "It's not all sex, sex, sex. There's a bit of sun and sea as well". [4] The adverts were the subject of an activist graffiti campaign in Manchester [5] and succeeded in gaining local and national media attention. [6] [7]

Beginning in January 2002, the ITV programme Club Reps , produced by STV Productions , followed the life of a travel representative on Club 18-30 holidays.

In 2005, Channel 5 aired the documentary Curse of Club 18-30 , produced by North One Television. Club 18-30 complained to Ofcom over the documentary; Ofcom agreed that they had not been allowed to answer for themselves on the documentary, but the other allegations made [ clarification needed ] were not unfair. [ citation needed ]


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Once famed for boozy bar crawls and cheeky puns such as "Beaver Espana" and "Summer of 69", Club 18-30 now wants to shake off its sex and sangria image and acquire an air of sophistication.
Once famed for boozy bar crawls and cheeky puns such as "Beaver Espana" and "Summer of 69", Club 18-30 now wants to shake off its sex and sangria image and acquire an air of sophistication.
To move upmarket, the travel company has embarked on a £1.5m marketing campaign to convince its target market that its holidays bear more resemblance to an exclusive club than an alcohol-fuelled free-for-all.
In the past, Club 18-30 adverts have sparked controversy by playing on an images of sexual and alcoholic excess. Two years ago, the RSPCA was enraged by an advert in which a dog observed Club 18-30 clients through the window of a Spanish apartment, before trotting off to engage in sexual acts more familiar to humans than hounds.
In 1995, a poster campaign with the tagline "It's not all sex, sex, sex" prompted more than 300 complaints and was deemed capable of causing "widespread offence". Nudity and sexual innuendo are conspicuously absent from the new campaign, which taps into a desire to "be on the list" to gain entrance to parties and gigs.
In a film noir-style cinema advert, an incompetent detective who attempts to prevent a man jumping off a building with disastrous results is deemed to be "not on the list". It is the first of a series of adverts created by Saatchi and Saatchi, featuring bumbling idiots who are not cool enough to make it on to the list. The campaign, which revolves around a website, www.beonthelist.com, will also include poster, magazine, radio and viral e-mail advertising.
It follows Club 18-30's decision 18 months ago to drop its signature bar crawls, in favour of a programme based around going to music events and to fashionable clubs.
The company hopes to distance itself from the bad press that came on the back of the ITV fly-on-the-wall documentary series Club Reps , when the spotlight fell on the drunken antics of young female holidaymakers in the Greek resort of Faliraki.
A Club 18-30 spokesman insisted many of the stories that appeared in the press involved tourists travelling with rival tour operators. He said: "It's a conscious attempt to communicate what we're really about and what the brand represents. It doesn't represent sex and booze-filled holidays."
"Beaver Espana ran 10 years ago. It's probably one of the most value-for-money campaigns that anybody ever bought into, if you think that people are still talking about it ten years on. What has happened over the years is, because of the high profile the brand has, we haven't had to spend a significant amount on marketing.
"But because we have been less proactive, the perception and myths that have built up about what the brand stands for have been unchecked. It has evolved over the years to become something that a lot of people perceive it not to be."
Kate Stanners, the creative director on the campaign, said: "The club scene, fashion and the holiday scene have become more and more sophisticated, so Club 18-30 have responded accordingly."
Dave Henderson, one of the creative team that designed the series of adverts, said: "We couldn't continue to sell it on sexual excess and booze excess, but we have tried to keep the humour in the campaign."
In 1995, the Advertising Standards Authority received 314 complaints about a series of posters with strap lines containing heavy sexual innuendo, including "Beaver España", "Summer of 69" and "It's not all sex, sex, sex. There's a bit of sun and sea as well".
In this 1995 television advert, a mosquito bites the naked buttock of a young man, drinks his blood and flies off, becoming increasingly dizzy and hitting a window.
A 2001 print campaign with shots of beautiful people in provocative poses won the Grand Prix for travel and leisure advertising at the Cannes International Advertising Festival the following year.
A cinema advert for the holiday company in 2002 featured a dog spying on Club 18-30 clients before trotting off to mimic their human-style sex acts.
An edgy cinema advert portrays Club 18-30 as a sophisticated holiday destination, with access to exclusive clubs and parties.
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As the package deals, which encouraged youngsters to booze heavily and engage in raunchy antics, could become a thing of the past, three women look back on their best - and most depraved - trips
WHAT happens in the Med stays in the Med.
That’s the unofficial motto of the Club 18-30 - where Slippery Nipples, Sex on the Beach and Screaming Orgasms aren’t just the names of cocktails – but the nightly behaviour of the reps and holidaymakers up for anything.
Sun, sex and sand might have dominated the holiday experience - but most party-goers needed another break when they got home to recover from the non-stop partying, drinking and shagging.
But what made 18-30 work was that the fortnight in the sun was usually with a bestie or a group of lads and girlfriends.
While there is now a question mark dangling over the experience - with the brand under threat of being sold off - meet three women who won’t ever forget their 18-30 holiday experiences.
Gina Clarke, 31, is a married mum of two aged 3 and 6. She runs her own marketing business and lives in Wiltshire.
"I was 22 when me and three girlfriends booked to go to Ibiza. We went in July when San Antonio was heaving with Brits on the piss and up for anything.
One of my girlfriends was getting married and this was her last hurrah as a single woman.
We mocked up some t-shirts and a tutu for her hen night. We were without a doubt the most popular girls in town that night.
At times we’d get annoyed with the constant attention. The idea of personal space does not exist on an 18-30 holiday.
It would start with the hen. When the blokes realised she had a ring on - most would move on to someone else without a backward glance.
Admittedly Ibiza was beautiful during the day - we’d spend sun-drenched afternoons by the pool topping up the tan and sweating out the hangover.
Cafe Mambo and the beach scene was really relaxed. But after dark the beach area was seedy.
If you went for a walk along the sand - the odds were that you’d get touched up.
While we didn’t sign up to all of the holiday excursions – we still went "out-out".
Typically we’d dress up and strut along the main drag looking for the best offers, such as vouchers for drinks and free entry into bars and clubs.
We did go on one excursion - an organised boat trip. It was more like an organised orgy.
I played along with some of the games.
A memorable one was passing a balloon back and forth without using our hands - instead we were expected to use our inner thighs.
Then there were the games that involved downing shots.
Unsurprisingly these soon got physical. The prize for the winning girl was to give a b*****b to the winning boy.
When I clocked what I was danger of winning I soon dropped out and went to find the bar.
On the boat trip partygoers were encouraged to be hands-on with the opposite sex.
The games were constant - from how many sex positions can you imitate in a minute to drinking games involving races.

Likewise the drinking was non-stop. One game involved passing bottles of beers back down a line, gulping what you could, as fast you could and whatever was left the last one had to finish in order to win.
After dark the whole place was just a mass of bodies.
You would see girls all over one guy one night and then moving on to another the following evening.
Even so it is a rite of passage for a young 20-something woman.
I returned home with loads of happy memories and a half-decent tan.
Looking back I shudder at the scant regard we had for our safety.
But I have zero regrets. I firmly believe you are only young once.
I was a twenty-something, ready to party and up for a good time.
We were sensible and didn’t go OTT – all we came home with were great memories.
If I was 22 I’d do it all over again!"
Hayley Garbutt, 50, a health care assistant, is married and has three grown up kids. They live in Hunmanby, Yorkshire.
"My twin sister and I booked a week away to Mallorca. We’d found a last minute cheap deal.
We didn’t even realise until we got there that we had paid up for an 18-30 holiday!
When we landed in Palma it was only when we clocked the reps with the clipboards it dawned on us what we had done.
I’d left my two-year-old daughter at home with my mum. I was a single mum at the time and determined to let my hair down and have a good time.
We’re both broad-minded and go with the flow in life so we said "let’s do it!" – and embraced the fact we wouldn’t get much sleep and our livers would take a massive hit.
The reps were ace – they’d whip up the guys and girls into going out each evening.
We’d still go on excursions in the daytime – we even went to a bodega to taste different types of booze.
The most outrageous night was a booze cruise champagne party on a boat. It probably wasn’t even champagne – not that anyone cared.
After it got dark the reps started calling out, "Who wants a bottle of bubbles?"
Hands went in the air and that’s when they chucked the bottles into the Med.
Everyone started stripping off and jumping in to find their bottle - I was speechless.
There was zero regard for anyone’s safety - it just wouldn't happen today.
Make no mistake everyone was encouraged to strip off and indulge in skinny-dipping – I doubt if anyone even found a bottle of fizz.
It was party night every evening – the following night we were encouraged to strip off our beds and use the sheets for a toga party. No wonder the hotels took a £500 deposit. Most of the sheets never made it
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