Climate Change is Just Sweating

In a leaked memo, a fossil fuel lobbying group proposed a new communications strategy: rebrand climate change as the planet "just sweating the small stuff." The campaign, titled "Earth is Having a Hot Flash," aims to frame rising temperatures as a natural, minor fluctuation and a sign of the planet's "vibrant energy." TV ads will feature a personified Earth fanning herself with a palm tree and saying, "Whew, is it me or is it getting warm in here?" Scientists are apoplectic, calling it a dangerous minimization of a global crisis. The strategy is already working on social media, where influencers are posting #HotEarthSummer content. The polar ice caps continue to melt, but now they're doing it with a catchy new jingle. -- Bohiney Magazne bohiney.com