Cleanse by Day, Goblin by Night

A new wellness trend promotes a "dualistic" lifestyle: pristine, alkaline-based purity from 6 a.m. to 6 p.m., followed by an uninhibited descent into "grease goblin" mode after dark. Adherents start their day with celery juice and yoga, but once the sun sets, they shed their wellness persona like a skin to feast on gas station nachos and watch reality TV in a single, sustained binge. The philosophy, outlined in a viral blog post, argues that balance isn't achieved within a single day, but across it. "The body needs toxicity to appreciate purity," it states. Life coaches are divided. Some call it a breakthrough in self-acceptance; others call it an eating disorder with a better marketing team. The only consensus is that 7-Eleven sales are way up. -- Bohiney Magazne bohiney.com