Clairo Pretty Girl

Clairo Pretty Girl
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Music | Clairo’s ‘Pretty Girl’ Went Viral. Then She Had to Prove Herself.
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Clairo’s ‘Pretty Girl’ Went Viral. Then She Had to Prove Herself.
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Less than a week after finishing her freshman year at Syracuse University, the singer, songwriter and producer Claire Cottrill, who performs as Clairo, was in the back seat of a chauffeured S.U.V., eating Chick-fil-A and living out the surprising mundanity of her music-industry dreams.
“I’m literally the most inexperienced person,” Ms. Cottrill, 19, said, reflecting giddily on the series of firsts that had greeted her in Manhattan after final exams.
As an emerging artist with a viral song (“Pretty Girl”) and a fresh phalanx of devoted personnel (manager, publicist, label), Clairo was spending two days performing the awkward get-to-know-you dance with publications, agents and streaming services such as Spotify that will, ideally, be partners on her path to fame. But while such glad-handing can quickly become a chore, Ms. Cottrill was bubbling with wide-eyed possibility, like Charlie on his golden-ticket tour, even as she was asked to fire finger-guns into a camera for promotional GIFs.
In the elevator down from a SiriusXM interview, during which she’d picked nervously at the sleeve of her Palace sweater, Ms. Cottrill, who is often mistaken for a precocious middle schooler, grew teary-eyed at the genuine interest being shown in her work. “I feel like a little star right now,” she said.
Both a culmination and a beginning, the release on Friday of Clairo’s debut six-song EP, “diary 001,” marks a bizarre period of flux for the singer, whose woozy, homemade pop concoctions are blooming into something bigger. Though she had been releasing charmingly lo-fi music online since her early teens (including acoustic covers of Mumford & Sons and Frank Ocean), everything accelerated for Ms. Cottrill last summer with “Pretty Girl,” which she wrote and recorded herself on GarageBand and uploaded to YouTube with an equally crude — yet representative — video: a girl, alone in her room, singing directly into her laptop.
Nearly 15 million views later, Clairo was another potential breakout from a self-starting generation of songwriters unbeholden to genre or equipment, who innately understand branding and the currents of the online zeitgeist. Yet given the force and velocity of her ascent — and her beginnings in an internet-based D.I.Y. scene ( Bandcamp , Le Sigh , Rookie ) — Clairo has also come in for criticism regarding her careerism and connections.
Almost as quickly as fans began worshiping her as “mom!” and “queen!” in comment sections, Ms. Cottrill inspired a digital counter-movement that questioned whether some shadowy Svengali had engineered her success — conversations not unlike the skepticism and conspiracy-mongering that accompanied the rise of Lana Del Rey and Lorde . Focusing largely on her father, Geoff Cottrill , a marketing executive who has worked for Coca-Cola and Converse, message boards , student newspapers and YouTube lit up with takes that undermined Clairo’s agency and questioned the legitimacy of her seamless self-presentation and viral video.
“I’m not going to discredit her art, I’m just going to question her authenticity,” explained the YouTuber HYPESAGE! in his video titled “Clairo’s ‘self made’ indie bedroom pop a facade?,” which has been viewed more than 136,000 times. “Industry plant” — the catchall slur among music fans for someone undeserving of their buzz and opportunities — has become a constant refrain.
At first, that criticism stung, though it also struck her as barely veiled sexism, Ms. Cottrill said over pizza the day after her media blitz. “The fact that there has to be a man behind my success when I genuinely have worked so hard is frustrating,” she said. “At the end of the day, when people say, ‘Oh, she’s an industry plant,’ I’m like, ‘No, I just have representation, like every single other artist you listen to.’ I’m not the first person to get a manager.”
“Pretty Girl,” which she initially recorded for an indie-rock compilation benefiting the Transgender Law Center , was organic and took off without any marketing muscle or shortcuts, Clairo insisted. “I put it on YouTube, and then the algorithm just ate it up,” she said, which led to interest from major labels, including Columbia, RCA and Capitol.
“Things just happen afterward when things go viral,” Ms. Cottrill said. “People reach out.”
She did have an advantage: knowing where to turn amid the surreal, smoke-and-mirror haze of internet hype.
Ms. Cottrill’s father consulted an old friend, Jon Cohen, an executive at Cornerstone , the marketing agency behind The Fader magazine. Mr. Cohen later signed her to a 12-song deal with his company’s Fader Label and introduced Ms. Cottrill to Pat Corcoran, Chance the Rapper’s manager, whose company Haight Brand took her on as a client near the end of 2017.
Mr. Corcoran, 28, praised the fullness of Ms. Cottrill’s vision, from her direct, diaristic songwriting to her high-school vlogs and social media. “She lives very artfully,” he said. “It made me feel young again.” He brushed off any insinuation that Clairo was manufactured.
“There are major-label artists that are getting pushed by the biggest companies in entertainment — Sony, Warner Bros., Universal — and they can’t even accomplish what she’s done from her bedroom,” Mr. Corcoran said.
Ms. Cottrill, who grew up in a small Massachusetts town, sowed her interests both online and in local scenes, frequenting house shows in Boston and Philadelphia. Her early songs were guitar-based, inspired by lo-fi singer-songwriters like Frankie Cosmos and Calvin Johnson. But as D.I.Y. musicians like PC Music began flirting with pop sounds and signifiers — and streaming further eroded musical borders — Ms. Cottrill turned to beat-making on her laptop.
The “diary 001” EP bridges both worlds, building on the coy, understated bedroom pop of “Pretty Girl” and “Flamin Hot Cheetos” toward sturdier numbers like “4EVER” and “B.O.M.D.”, which could pass for Top 40 hits, if not for Ms. Cottrill’s wonderfully flat affect. With soft, sugary synths, playful electronic drums and vaguely R&B melodies, Clairo songs are the thoroughly modern type — Spotifycore? — calibrated for repeated streaming from computer speakers.
If Lorde was a child of Tumblr’s collage of influence, Clairo is a playlist baby, smearing moods like a D.J. might. (She also makes SoundCloud mixes as DJ Baby Benz .) “I’m a producer at heart,” Ms. Cottrill said.
But her embrace of pop, and the surge it’s given her career, also made Ms. Cottrill uneasy, especially as her every move has become fodder for dissection on Reddit . She recalled a particularly dark night in her dorm room at Syracuse — where she studied in the Bandier music business program — when the negative comments sent her into a spiral of shame and sobbing.
Ms. Cottrill called Shamir, a singer she’s known since she was 16, whose early career arc was similar . “He made me feel like I wasn’t so alone in all this,” she said, referring to the parts of virality that aren’t so “peachy.”
Shamir , in an interview, added: “I’ve seen this girl grind from the beginning.” He warned her that “this industry is just built to eat up young girls and young artists in general,” he said, and urged Ms. Cottrill “to make sure that her support system is strong.”
In New York for her promotional visit, Ms. Cottrill seemed centered, and exuded relentless positivity even as she acknowledged the weirdness of her position. “It’s crazy to feel like you have to sell yourself and just, like, be almost … marketable,” she said. “I’d never thought of it that way.”
But the perks were apparent. She had finally convinced her parents that her taking leave from Syracuse was wise — Clairo will open for Dua Lipa and play festivals this summer before a headlining tour — and brightened at every mention of a future opportunity.
A last-minute night session at the storied Electric Lady Studios, to record a song for a movie soundtrack, was a gift, not a slog. “I never thought I’d go to Electric Lady in my whole life,” she said. “Now we’re just dropping by casually.”
“Oh my God,” Ms. Cottrill said as she flitted around the studio, sampling vintage equipment. “This is overwhelming.”

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#

Polaroid of you dancing in my room
I want to remember
I think it was about noon
It's getting harder to understand, to understand
How you felt in my hands (in my hands)

I could be a pretty girl
I'll wear a skirt for you
And I could be a pretty girl
Shut up when you want me to
I could be a pretty girl
Won't ever make you blue
I could be a pretty girl
I'll lose myself in you

I was so blinded by you, now I cry
Just thinking bout the fool that I was
I was such a fool!
I'm alone now but it’s better for me
I don't need all your negativity

I could be a pretty girl
I'll wear a skirt for you
And I could be a pretty girl
Shut up when you want me to
I could be a pretty girl
I'll never make you blue
I could be a pretty girl
I'll lose myself in you

Beach House - "Space Song" It was late at night
You held on tight
From an empty seat
A flash of light

It would take awhile
To make you smile
Somewhere in these eyes
I'm on your side

You wide-eyed girls
You get it right

Fall...
Tyler, The Creator - "See You Again" Okay, okay, okay, we do a little bit of trolling You live in my dream state
Relocate my fantasy
I stay in reality
You live in my dream state
Any time I count sheep
That's the only time we make up,...
Yellow Days - "Gap In The Clouds" Oooh, all this time I was just running around
A beautiful mind between those eyes
I wasn't looking, but oh I found
A gap in the clouds, the sun comes out
We'll stay up all night make you feel...
Cuco - "Keeping Tabs" Smoking broken windows I've been tripping off the tabs in my room
I don't know why, baby, but I'm feeling blue
Take another tab, an ounce of the shrooms
No, don't hit my line, babygirl, like, who are...
Steve Lacy - "N Side" Meet me outside of my palace
Don't need no approval, girl, you valid
Let's make out right by my violets
Don't watch me do it, close your eyelids

Inside, inside, tell me, is it inside?
Inside,...

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Song

Pretty Girl

Clairo

Album

dairy 001

Added by Tala Woods

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“Pretty Girl” is American singer-songwriter Clairo’s (real name Claire Cottril) first song to go viral. Uploaded to YouTube in August 2017, “Pretty Girl” was written and produced by Clairo, and was the song that led her to be signed with FADER Magazine’s record label: “FADER LABEL”.
“Pretty Girl” is a lo-fi pop track about Clairo feeling the need to dress and act a certain way for a lover, like a “pretty girl”. In a video interview with FADER on YouTube, Clairo explained the meaning behind “Pretty Girl”: ‘
“The song is originally about a relationship I had and I felt like I needed to be a “pretty girl” for someone. So, I felt like I needed to change a lot about who… I actually was. I was just writing a song about how messed up that is, and how that shouldn’t be a thing in relationships, and about how you should always be confident in who you are to begin with.”
The video for “Pretty Girl” was created and directed by Clairo, and uploaded to her YouTube channel on the 4th August 2017. In the description of the video, Clairo had this to say about the video: “ the reason I made this music video was to actually help myself. on the day i made this, my hair was greasy, my skin was bad, i had nothing to wear, and i didn’t want to leave bed. i had just woken up in this video and you can definitely tell (lol) i felt really ugly but realized that it’s perfectly okay to feel that way/have those types of days. the song is about a relationship i had where i felt I needed to be the perfect girl for another person.. whether that’s wearing makeup, doing my hair, wearing things they like, or even changing the way i speak/WHEN i speak. so, i felt that the only way i could make this video was to have a lot of fun looking disgusting and not caring at all ! it’s okay to have flaws and it’s okay to embrace them and it’s okay to be silly and stupid. you all might already know this, but i’m happy that i know this now”. The video is fairly simple, featuring Clairo singing to a webcam and dancing, with karaoke style lyrics at the bottom of the screen for the viewer. As of March 2020, the video has 47.3 million views and 1 million likes.
Music Video Release Date: 4th August 2017
Chart Rankings: “Pretty Girl” did not reach any mainstream charts, but the song does have 108.3 million streams worldwide on Spotify.
The lyrics to “Pretty Girl” can be viewed here: LINK
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