Citation Building For Local SEO - Strategies You Can Use
Best practice citation building for local SEO is all about volume more than quality. Yes, getting plenty of local listings are fantastic, and top business sites ranking in the local top 10 typically have an average of 77-86 citations, but these on relevant and authority web pages will ultimately have the greatest impact on your rankings. The main reason why this is so true is because of the fact that Google is highly effective in indexing webpages based on content. For example, if a web page is focused on a single topic and is relevant to the user, then Google is far more likely to rank it higher due to the fact that it is more valuable to the search engine at this point in time. Simply put, the key to local SEO success is always to get plenty of relevant backlinks to each of your web pages.
While it is entirely possible to get enough local citations to be ranked ahead of the competition simply by using pay per click marketing (PPC), it certainly isn't the fastest or easiest way to do so. For local SEO success, it is best to utilize article marketing, which is a completely free form of Internet marketing that has been proven to be incredibly effective. The good news is that there are several ways to increase the amount of citations you receive without spending any money on PPC. One of the best ways to accomplish this is by submitting your articles to several article directories. Article submission is the most powerful backlink generation strategy you can engage in. If you want to get high search rankings for both your main webpage and for specific key phrases within your local region, then article marketing should definitely be a part of your local SEO strategy.
Not only are article submissions beneficial to your local SEO efforts, but they can be a great boost to your website's organic search rankings as well. Many people don't realize the importance of links that lead back to a website. Google uses links to determine where your site is placed in its search results. That is why it is important to focus on your local SEO in addition to pursuing PPC and article submission strategies. When you include links to your website in your content, not only will those links serve as good local SEO for your business, but Google will also consider them when ranking your site for specific keywords. This will increase your chances of being listed ahead of the competition when people search for the specific services and products you provide.
There are several ways to submit your articles to online directories. Most of these involve an understanding of what the various local directories are looking for, and how you can meet their criteria. In general, each of the major directories will have a few specific guidelines that must be followed in order to submit your content. Every submission process is a little different, but if you follow the basic guidelines of submitting to the right directories, your efforts will be greatly rewarded.
The two most important components of your citation building for local SEO are: where your content is placed and how you submit it. Since the two are so focused on different things, you may want to create a strategy for each. Your content should be placed on the home page of your business page if possible, since this will be seen by the most people. But you need to make sure that your business page or homepage is not too general, since search engines will be less likely to show it in listings.
One of the great benefits of online citations is that you can track exactly how many links you've generated for your website through the links that you leave on individual pages. This makes it easy to see how effective your SEO is in terms of generating links and getting seen by the major search engines. You can also see what kind of impact the SEO is having on Google, as many search results are affected by the overall strength of your local seo strategy. Google looks at the anchor text links on individual web pages and considers them when calculating rankings for the query. In particular, anchor text links are considered valuable because they have high search volume.
Another important part of local search results generation is creating inbound links to your site through other websites. These are called backlinks, and they play a large role in determining your site's rankings. In order to create backlinks to your site, there are a few different strategies you can use, but I recommend creating internal and external backlinks. Internal backlinks are links within your own site that are directed at your main domain page. External backlinks are links from other websites that point back to your site.
The last component of your strategy for Citation Building For Local SEO is how you actually submit your citations. There are several different ways to go about submitting your citations. Some of the more common ones include: submitting the URL of your website as an anchor text link; providing the full citation as a web address in your meta description; including the full keyword phrase in the anchor text link; and submitting a partial citation, which allows the website to be listed in several different places. All of these strategies are useful, and it really depends on the type of website you have what strategies you choose to employ. If you have a small business with several sites, using all of these strategies will likely be the best choice for you.