Chubby Plump Shine

Chubby Plump Shine

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Full-blown shine.
Introducing NEW Chubby™ Plump & Shine Liquid Lip Plumping Gloss
In the pursuit of fuller, more voluptuous lips? Introducing the newest member of the Chubby family; NEW Chubby™ Plump & Shine Liquid Lip Plumping Gloss, a high-shine gloss that makes lips appear fuller, smoother and more plumped. Just twist up to plump up, and apply- no mirror required! Instantly refreshing upon applying, the intense shine adds a layer of dimension to lips.
Providing immediate and long-lasting moisturization, the NEW Chubby™ Plump & Shine Liquid Lip Plumping Gloss is easy and convenient, drawing the right amount of attention to lips.
With eight wearable shades ranging from nudes to violets and creams to pearls, lips are sure to be seen and heard.
NEW Chubby™ Plump & Shine Liquid Lip Plumping Gloss helps lips look plumped-up with a moisture rich shine.
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Published: 2017-02-22 by
Marina Milojević
in
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Clinique extends it Chubby Stick franchise to include a brand new Plump & Shine Liquid Lip Plumping Gloss . As its name suggests, the new liquid lip color is a lip-plumping shiny lip gloss infused with moisturizing oils, emollients, and light-refracting particles. The Chubby Plump & Shine Liquid Lip Plumping Gloss enhances the appearance of lips as it plumps and infuses them with moisture. The advanced formula feels refreshing and cool upon application, and promises a long-lasting wear.
Just like Bobbi Brown’s Art Stick Liquid Lip , the new Plump & Shinne Chubby Stick comes in a squeezable pen format. You need to twist it up to pump out the liquid formula, which can be worn on its own, or combined with any other lipstick or lip liner.
Clinique Chubby Plump & Shine Liquid Lip Plumping Gloss is available for purchase exclusively at Ulta . com , for $17.00 per shade. The Clinique Chubby Plump & Shine is launching internationally in April 2017.
Marina Milojević is a senior editor at Fragrantica. She’s been a member of the team since 2010. Marina writes for BeautyAlmanac and Luxois, ... (more)

Brand: Estée Lauder Agencies: Talon

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Clinique (Estee Lauder) wanted to create an interactive digital OOH experience to celebrate the launch of their new Chubby Plump & Shine Liquid lip gloss.
We created an Augmented Reality experience, layering a pink filter over the busiest street in Manchester & Birmingham. The creative was able to detect passersby, drawing a heart with the Chubby Plump & Shine lip gloss when people came into frame. The experience gave people the opportunity to star in their own personalised Clinique advertisement.
The campaign was 270% more engaging. More people looked at the Clinique content than other campaigns running at that time on Signature screens.

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