Choosing a Vertical
MobstraGetting to know Mobstra and its offers starts with the catalog. The current list of verticals is always available in this section of the platform. Using filters such as volume, CR, and labels like "top" and "hot," you can determine the most suitable vertical for yourself.
Our main focus is on white-hat verticals: Astrology and IQ Tests. These are clean digital products that are easy to launch, work well across most traffic sources, and do not require any gray mechanics.
We also work with Adult, which is a more sensitive vertical. Launching it requires a more careful approach to creatives and traffic sources, as well as a higher-trust ad account.
The right vertical also depends on your traffic source:
• Facebook – a source with an older average audience, where horoscopes and astrology convert especially well, and to a lesser extent IQ tests.
• Google – a universal source where traffic for all verticals can be found, but to avoid bans and achieve good conversions, astrology and IQ tests work best.
• TikTok (Snapchat, X) – a source with a younger audience, where IQ tests convert very well.
• Push – a source with very cheap traffic, which can convert well for the adult vertical, as it launches without issues.
Additionally, we do not restrict launching any vertical from any source as long as it complies with our rules. For the most up-to-date information or to discuss any questions, please contact your manager.