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Why another Chinese lesbian dating app just shut down
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With neither political support nor a profitable business model, lesbian dating apps are finding it hard to survive in China.
Operating a dating app for LGBTQ+ communities in China is like walking a tightrope.
When Lesdo, a Chinese dating app designed for lesbian women, announced it was closing down, it didn't come as a surprise to the LGBTQ+ community.
It's unclear what directly caused this decision. 2021 hasn't been kind to China's queer communities; WeChat has deactivated queer groups' public accounts and Beijing has pressured charity organizations not to work with queer activists.
On Oct. 8, Lesdo published an in-app announcement that it will terminate operations after the end of this month, saying all user data will be erased by May 1. The same announcement was published on the app's WeChat public account on Monday, prompting discussions and eulogies.
Political pressure aside, lesbian dating apps in China have always struggled to scale and make a profit, even though similar apps for gay men have grown much larger: Blued, a gay dating app launched in 2012, has gained over 60 million registered members and is among the biggest gay dating app in the world. Sandwiched between a hostile political environment and an indifferent audience, lesbian dating apps, which serve an estimated audience of 10 million people within China, have yet to find a path to success.
In an official statement to Protocol, BlueCity, the parent company of both Blued and Lesdo, said Lesdo's discontinuation was due to business realignment, and that "the Company will tighten its focus on the steady growth of its core business." BlueCity acquired Lesdo in August 2020.
While neither the announcement nor the official statement mentioned regulatory pressure, it immediately came to mind for some observers.
"My first reaction was, hadn't it already been closed down?" said Liu, a young lesbian woman living in Beijing, who used Lesdo until two years ago and gave just her surname. There have been too many news stories about queer apps or communities being censored in recent years, to the point that Liu says she can't tell one from another.
Operating a dating app for LGBTQ+ communities in China is like walking a tightrope. In theory, it is not illegal. But if such a product crosses any red line — if it becomes too high-profile, too political or too careless about inappropriate content — the result can be immediate termination. Zank, a gay dating app with over 10 million registered users at the time, was taken down by regulators in 2017 for hosting pornographic content. Rela, a lesbian dating app with over 12 million users, was removed from app stores twice before it rebranded to "The L," removed all mentions of "lesbian" in its app store description and just called itself "a diverse community for women."
Even though gay and lesbian dating apps are navigating the same heavily-censored environment, the former have outperformed the latter by a huge margin. Blued has grown into a Nasdaq-listed company and expanded into livestreaming and health services.
But lesbian dating apps like Lesdo haven't figured out a feasible business model that makes the regulatory trouble worthwhile. In March, one of Lesdo's founders told Chinese media that activism wasn't going to singlehandedly keep the app growing: "If you want to influence more people, finding a feasible business model will be the most important thing."
This phenomenon isn't specific to China. Around the world, lesbian dating apps are rarer and less prominent than their men-facing counterparts. A story in Mic outlined reasons that include insufficient financial backing, limited dating pools and the exclusion of nonbinary people.
There's also the fact that dating apps like Blued and Grindr offer the possibility of casual sex. Apps, especially those with location-based technologies, provide unprecedentedly convenient access to it.
Lesbian dating apps appear to serve a different set of needs. A Chinese ex-manager at a lesbian dating app told Protocol that a far smaller percentage of its users are coming to the app for immediate sex. They are looking for connections and community, but those don't have to come from lesbian-only platforms, as some of China's largest lesbian groups are actually sub-forums on mainstream sites like Douban and Baidu Tieba. And when relationships develop in real life, the need for the apps disappears.
The need for queer women to socialize and date will never go away. On Weibo, new apps serving lesbian users are already promoting themselves under the news of Lesdo's closure. Other lesbian groups on mainstream platforms will also continue to exist. But before someone figures out how to solve for both the political and profitability sides of the equation, the notion of a thriving lesbian dating app in China will remain just that.
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Zeyi Yang is a former reporter with Protocol | China. Previously, he worked as a reporting fellow for the digital magazine Rest of World, covering the intersection of technology and culture in China and neighboring countries. He has also contributed to the South China Morning Post, Nikkei Asia, Columbia Journalism Review, among other publications. In his spare time, Zeyi co-founded a Mandarin podcast that tells LGBTQ stories in China. He has been playing Pokemon for 14 years and has a weird favorite pick.
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没有眼里所无法看见的花朵，更无心中所不愿思慕的明月。
这里是华人lesbian社区，请畅所欲言。
1.拒绝男性加入，投稿，发帖。
2.自由探讨，请勿人身攻击。
3.仅限海外女同性恋，双性恋用户使用。
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啊顺直人（女）的择偶真的不行、顺直人（男）聊的啥啊真的好无聊啊（而且为啥都是女的在两旁听着/迎合啊）、（一直以来在网上看麻了顺直人的傲慢与偏见了 但我知道现在傲慢与偏见的是我自己）忽然觉得好可怜那些顺直情侣哦ta们无论physically/sexually还是psychologically都无法体会到我们女同的快乐呢
本人0.5，现在在美东农村，希望在美东的城市约，比如波士顿纽约，可以一起吃饭玩耍，希望对方>0.5，酒店AA。
加过很多群，作为一个潜水人，观察到很多人明明是已婚和非单身状态，却很喜欢出轨。
比如说明明有女朋友，却用小号在rela上找人玩。或者是明明已经结婚了，还在群里撩人。
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Fauna
Saturday, May 8, 2010, 2:31 pm
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This is not new but has recently spread on the Chinese internet again.
Japanese women often teach their children to bravely fight the forces of evil, and even if they lose, it is still infinitely glorious, the highest honor.
Chinese women often teach their children that when they encounter the forces of evil they must be good at hiding/running away/avoiding. They say that God will punish them [the forces of evil].
Japanese women believe Japan is the world’s greatest country.
Chinese women usually believe that the moon may be rounder abroad [“the grass is greener”].
Japanese women usually believe marrying foreigners is a kind of disgrace.
Chinese women usually feel that marrying foreigners is a kind of infinite glory.
Japanese women are normally lady-like, but dirty in bed.
Many Chinese women are lady-like in bed, but dirty out of bed.
Most Japanese women abide by the rules of a woman, supporting her husband, raising her children, dutifully.
China is the world’s number one country for one-night stands and extramarital affairs.
Japanese women are almost all very filial, seeing their mother-in-law as their own mother.
Most Chinese women are all too eager for their mother-in-law to quickly die.
Japanese wives treat their husbands with encouragement and concern. Returning home late at night exhausted at the end of a day, the wife will say “you’ve had a tough day.”
Chinese wives treat their husbands with complaints and scolding. Returning home late at night exhausted at the end of a day, the wife will roar “where the hell did you go this time?”
Most young Japanese girls will find a man who is around their age to marry, and make a life with him together.
Young Chinese girls always find a wealthy “old” man, and don’t mind even being his Nth mistress/wife.
Japanese mothers teach their daughters to look after their husbands, and diligently be filial to her parents-in-law.
Chinese mothers teach their daughters that they must keep firm control of all the man’s assets.
Japanese women can tolerate men without money [poor men], but definitely cannot tolerate cowardly and weak men.
Chinese women can tolerate cowardly and weak men, but definitely cannot tolerate men without money.
Japanese women see manly men as the most charming men.
Chinese women see manly men as male chauvinists.
Most Japanese women are very lenient towards men’s infidelity.
Most Chinese women are very lenient towards their own infidelity.
Japanese women almost never say bad things about Japanese men in public or in the media.
Chinese women always loudly curse and mock Chinese men on various media.
The first words of Japanese women on their wedding night is: “If I do not look after/service you well tonight, please be forgiving.”
The first words of Chinese women on their wedding night is: “Hurry and see how much money was received today.”
Different countries have different cultures.
There are good things and bad things. Chinese people just have more bad things.
Japan has AV [adult video] women, China does not, this is the root.
Haha…I see it as just a joke = = Some definitely make some sense…though if women saw this they probably would be very unhappy…Some of it is different circumstances, some things result from different traditions and culture…society is the key, and actually women are innocent…
Many of them are not accurate, just ask those who have experience studying abroad in Japan, not a single one wants to marry Japanese women.
Seeing this makes me feel the lou zhu is Japanese. With the conditions being different in the two countries, there is nothing that is comparable. Using this post to put down a country is a bit too comical.
I bet the lou zhu was born in Japan. If not, then he must be sent by Japanese to stir up trouble with China.
Just as the LZ said, what c
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