Chilled Cow Girl

Chilled Cow Girl





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By



Jay Peters @jaypeters






Mar 19, 2021, 1:01pm EDT














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The hugely popular lo-fi music YouTube channel ChilledCow isn’t just known for its chill, cozy beats; the iconic animations of the girl sitting and working at her desk are instantly recognizable around the internet. (She’s even being turned into a one-foot-tall figurine .) And on Thursday, the channel’s sixth anniversary, ChilledCow fully embraced the icon by rebranding the channel to “Lofi Girl.”
“This was a very tough decision to make, but the driving force behind it is the fact that ChilledCow’s name was chosen many years ago, and is no longer reflective of what the channel is about anymore,” Lofi Girl said in a statement on Twitter .
The YouTube channel is indeed called Lofi Girl now, and the Facebook and Twitter accounts are @lofigirl. (The Instagram account is still @chilledcow_yt , but maybe that will change soon.) Otherwise, the channel remains the same — there is still a live stream of the soft electronic beats to work or relax to , as well as a second, mellower stream , if that’s what you’re in the mood for.
“Don’t worry, this change won’t affect in any way the content on the channel but will instead pave the way for many exciting projects for you all in the future!” Lofi Girl said. “The channel has been and always will be about music, art and positivity only.”
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From Wikipedia, the free encyclopedia

^ His last name is unknown. The New York Times stated that "Dimitri asked that his last name not be used." [1]



^ Jump up to: a b c Bromwich, Jonah Engel (May 3, 2018). "Pirate Radio Stations Explode on YouTube" . The New York Times . Retrieved September 19, 2020 .

^ Dimitri. "Lofi Girl's About Page" . YouTube . Retrieved September 19, 2020 .

^ Jump up to: a b Gafy, Faried El (November 22, 2019). "Staff Recs: Good Music for Studying" . Washington Square News . Retrieved September 20, 2020 .

^ Jump up to: a b c d Alexander, Julia (February 24, 2020). "YouTube briefly terminated a popular live stream channel, creating one of the longest videos ever" . The Verge . Retrieved September 19, 2020 .

^ "Pop Culture: the "lofi girl" of the live Youtube "lofi hip hop radio" lives... in Lyon" . April 23, 2020 . Retrieved September 19, 2020 .

^ Freedman, Maxwell (5 July 2020). "You Can Thank Studio Ghibli for YouTube's Lofi Anime Study Girl" . Comic Book Resources . Retrieved 1 November 2020 .

^ Tesema, Feleg (February 2020). "YouTube Accidently Shut Down "Lofi Hip Hop Radio" Livestream & Fans Lost It" . Highs Nobelity . Retrieved September 20, 2020 .

^ Darville, Jordan (February 24, 2020). " " Lofi hip hop radio – beats to relax/study to" returns to YouTube after brief ban" . Fader . Retrieved September 20, 2020 .

^ Gramenz, Jack (February 2020). "YouTube apologises after mistakenly deleting cult-favourite pirate radio station" . News.com.au . Retrieved September 20, 2020 .

^ "ChilledCow lo-fi channel rebrands to reflect its iconic character" . SlashGear . 2021-03-20 . Retrieved 2021-08-02 .

^ Peters, Jay (2021-03-19). "ChilledCow puts channel name out to pasture with a rebrand to 'Lofi Girl ' " . The Verge . Retrieved 2021-08-02 .

^ Jump up to: a b "People Edit The "Lo-Fi Study Girl" Into Versions From Different Countries Full Of Original Details (30 Pics)" . Bored Panda . Retrieved 2020-09-17 .

^ Jump up to: a b Dazed (2020-03-23). "The '24/7 lo-fi hip hop beats' girl is our social distancing role model" . Dazed . Retrieved 2020-10-15 .

^ Jump up to: a b c d e Hamelin, François (April 23, 2020). "Pop Culture : la "lofi girl" du live Youtube "lofi hip hop radio" habite... à Lyon" . Actu.fr (in French).

^ Freedman, Maxwell (6 July 2020). "You Can Thank Studio Ghibli for YouTube's Lofi Anime Study Girl" . Comic Book Resources . Retrieved 15 December 2020 .

^ "L'actu des alumni // They customise the major platforms of lo-fi hip hop" . École Émile COHL. 2020-05-08 . Retrieved 2020-09-07 . [ unreliable source? ]

^ "Juan Pablo Machado : l'artiste derrière l'animation de Lyon sur le live YouTube Lofi Beats" . OUR(S) - Actualités et guide : communication, marketing, digital, événementiel, management, médias (in French). 2020-04-04 . Retrieved 2021-08-18 .

^ Piedra, Xavier (September 28, 2018). "Reboot your mind with this 24/7 lo-fi hip-hop radio station" . Mashable . Retrieved September 20, 2020 .

^ Quinn, Cassidy (March 31, 2020). "Top 10 non-news live channels to watch on YouTube while social distancing" . KGW . Retrieved September 20, 2020 .

^ "8 Nerdy Lofi Beats, Ambient Sounds, And Meditations To Chill The Heck Out" . Gizmodo Australia . 2020-04-19 . Retrieved 2020-09-17 .

^ Messner, Steven (November 20, 2020). "World of Warcraft releases amazing set of lo-fi beats to relax/study to" . PC Gamer . Future US Inc.


Lofi Girl , formerly ChilledCow , is a YouTube channel and music label established in 2017. It streams lo-fi hip hop music 24/7, accompanied by a Japanese-style animation of a girl studying or relaxing.

The YouTube channel "ChilledCow" was created by Dimitri [a] on March 18, 2015. [2] ChilledCow began streaming lo-fi hip hop music meant for people to listen while studying on February 25, 2017. [1] [3] The live stream was taken down by YouTube between July and August 2017 for using footage of a girl studying from the animated film Whisper of the Heart (1995). [4] The livestream was later reinstated with a custom animation of a girl studying. [5] [6]

The music used in ChilledCow's live streams were either released through the ChilledCow label or were given permission to use by another artist. [4] YouTube briefly removed the channel without explanation but reinstated it after a public backlash. [4] [7] [8] [9] The original live stream that was stopped by the take down was 13,000 hours long, making it one of the longest videos on YouTube. [4]

On March 18, 2021, six years after the creation of the channel, it was announced that the channel would rebrand from ChilledCow to Lofi Girl. The YouTube community posts explained how Lofi Girl had become the icon of the channel, and that it would fit as the new channel name. [10] [11]

Lofi Girl streams are accompanied by an animation of a girl studying or relaxing who has come to be known as the Lofi Girl, the Lofi Study Girl, [12] or the "24/7 lofi hip hop beats" girl. [13] The channel began using the Lofi Girl for its streams in March 2018. [14]

Dimitri originally used the character Shizuku Tsukishima from the Studio Ghibli film Whisper of the Heart (1995) as the face of the channel, with footage of her studying or writing used in the streams. When the popularity of the streams ultimately led to channel being taken down for copyright violations, Dimitri decided to maintain the Ghibli-esque aesthetic but with an original character and put out a call for artists. [15]

One of the artists who responded was Juan Pablo Machado (also known as Santo Puppy). Originally from Colombia , Machado moved to Lyon in 2013 to study at the Émile-Cohl design school, after a stint at the art school of Bogota . In September 2018, during his last year of his Master's degree, he decided to respond to a call for tenders received by his school. [14] The tender from ChilledCow called for a "student busy revising for her classes, with Miyazaki -esque visuals." Machado, who was not previously familiar with lo-fi aesthetic, decided to send in his sketches. [14] [16] Several positions were tested for the Lofi Girl, including a lying position, at the end of which she would return to her initial position; this did not carry over into the final product because it took too long to animate. [14] The background was also originally just plain black, in order to save animation time. But Machado eventually decided to place La Croix-Rousse in the window instead. [17]

Lofi Girl's viewership has grown ever since the start of the live stream. [1] Farield El Gafy from Washington Square News praised the live stream about studying, saying "Thanks to this playlist, I’ve cranked out a multitude of essays, study sessions, scripts and rough cuts to the tune of pop culture samples, muted snares and artificial record scratches." [3] Xavier Piedra of Mashable praised it for its relaxing songs that keep the listener focused. He also noted that the playlist is updated frequently and often contains a mixture of old and newly added songs. [18] The live stream was the first live stream listed on Cassidy Quinn of KGW 's "Top 10 non-news live channels to watch on YouTube while social distancing". Quinn described the songs in the live stream as "a constant stream of low-key music you play in the background while you get work done, do chores, whatever you're doing at home right now". [19]

The character quickly went viral, and was established as an Internet meme . [14] She has been referenced in popular culture. An example is contained within Steven Universe , where the character Connie is depicted studying in the same pose and environment as the Girl. [20] In September 2020, a trend started on Reddit whereby the Lofi Girl would be redrawn to match the context of a certain country or place. [12]

During the COVID-19 pandemic , Dazed Digital writer Sophia Atkinson referred to Lofi Girl as a " social distancing role model", it seemingly being "crystal clear that the anime girl was always operating in a post-coronavirus reality". [13]

To promote the release of the new expansion Shadowlands , the official YouTube account for MMORPG World of Warcraft posted a Warcraft -themed parody of Lofi Girl's 'lofi beats to relax/study to' stream. [21]


https://www.theverge.com/2021/3/19/22340142/chilledcow-lofi-girl-rebrand-lo-fi-beats-youtube
https://en.wikipedia.org/wiki/ChilledCow
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