Chief Marketing Officer

Company: BigCashWeb

Company Description BigCashWeb is a rewarded engagement platform that connects advertisers with highly engaged consumers through gaming, incentivized offers, surveys, and rewards. Since 2020, the company has helped brands and app developers acquire and retain users at scale, creating more ways for consumers to discover and interact with products they enjoy.
BigCashWeb operates across mobile gaming, performance-based user acquisition, and engagement-focused campaigns, supporting advertisers and partners across the digital ecosystem.
Role Description The Chief Marketing Officer (CMO) at BigCashWeb is a full-time, remote role responsible for leading the overall marketing vision, strategy, and execution across the organization.
The CMO will oversee brand positioning, performance marketing, user acquisition initiatives, and lifecycle campaigns that support growth in gaming, offers, surveys, and rewards. Day-to-day responsibilities include developing integrated marketing plans, guiding market research and competitive analysis, and managing external communications and public relations.
The CMO will collaborate closely with product, sales, and partnership teams to align marketing efforts with business objectives, optimize campaign performance, and ensure consistent messaging across all channels. This role also includes building and mentoring a high-performing marketing team, setting measurable goals, managing budgets, and reporting on key performance indicators to senior leadership.
Required Qualifications
* 5+ years in growth/marketing, preferably in rewarded gaming, offerwalls, incentive traffic, or performance marketing
* Direct experience with platforms/companies such as Almedia or similar rewarded platforms
* Strong understanding of CPI/CPA offers, LTV, ROAS, CAC, retention, and user quality
* Proven experience scaling paid acquisition while maintaining profitability
* Strong understanding of offerwall economics and advertiser requirements
Preferred Skills
* Experience managing Google, Meta, TikTok, Snapchat and influencer acquisition
* Strong analytical and cohort-based decision making
* Experience building referral, lifecycle, and retention programs
* Strong understanding of rewarded gaming user behavior
* Entrepreneurial mindset with a focus on growth + profitability

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