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Bulgaria in was far more open than Albania, Romania or East Germany, but still posed challenges for visitors. Procuring soft drinks was one of them. Tourists from Western Europe travelling behind the Iron Curtain before its fall in could broadly be separated into three distinct groups: those attracted by the cheap prices; those fascinated to take a look at a communist society; and those who were left-wing sympathisers of the communist regimes usually called fellow travellers or — less kindly — useful idiots. For Eastern Europe, as it was known back then, was unquestionably cheap. In an era when low-cost, no-frills airlines were unheard of, travel to just about anywhere was relatively expensive. Eastern Europe was an exception. Skiing holidays in particular could be bought for less than half of the cost of a sojourn in France, Austria or Switzerland, and while the skiing was nowhere near as extensive as that offered by the Alps, for those of us hardy enough to put up with appalling food and customer service the Carpathians and the Balkans provided a way of pursuing our love of going downhill without placing our financial well-being for the rest of the year in jeopardy. It was the incredibly low cost of one such package skiing holiday that brought me to the resort of Borovets in Bulgaria, at the end of January Just 16, I travelled with my now sadly-departed brother, who was several years older but was a good sport and had for some time allowed his annoying younger sibling to tag along when he went skiing with his friends. We stayed at the Rila hotel pictured above , recently opened and something of a showpiece not just for Borovets but for Bulgaria itself. The food was edible, the rooms comfortable and there was a rather tawdry nightclub complete with floorshow of questionable taste. The ski lifts were new, the pistes well-prepared and it was all rather agreeable. The only real sign that perhaps the Bulgarian economy was not quite up to scratch was the fact that local money could buy you very little. There were two shops in the hotel: one relatively well-stocked but accepting only foreign currency and charging high prices, and another, far less well-stocked, which was far cheaper but took only Bulgarian leva. One morning, having stupidly changed much of our hard currency into leva blinded by the generous black market exchange rates offered by our ski instructor we enquired at the Bulgarian shop if there was any Coke or Pepsi available. But you will need to be quick, it sells out fast. One of our group, a market trader, then asked the manager of the shop how much a bottle of at that stage purely theoretical Pepsi cost. Why is it so cheap? He asked. We offered there and then to buy every bottle of Pepsi that was delivered at double the retail price if the manager would keep them for us. The manager agreed. Come Wednesday, the six of us took delivery of 24 crates of Pepsi, which we carried to our rooms. By the end of the day we had sold out. The shelves of the leva shop were devoid of Pepsi, but our pockets were full. We had done well, and the free market had once again triumphed over the planned economy. Not that leva was entirely without value in communist Bulgaria. While most things had to be bought in hard currency, some places accepted leva. One of these was, incredibly, the best restaurant in the country: a Japanese teppanyaki establishment in the basement of the New Otani hotel in Sofia now the Marinela , to where we decamped one evening. For the equivalent of less than 15 UK pounds I kid you not six of us feasted like Japanese royalty before heading to the dollars-only casino at the Sheraton now the Sofia Hotel Balkan ; and yes: communist Bulgaria had casinos. Underage, I was fortunately forced to sit in the lobby while my companions lost just about all the money they had made in the Pepsi caper. My other abiding memory of that holiday was just how relaxed the locals were. These were not the cowed eastern Europeans living in a constant state of fear we had expected. They were more than willing to talk about the country and its problems. Certainly, Bulgaria at the time was far more open than Albania, Romania or East Germany, but it was still a one-party state whose rulers had little idea that the end of their regime was nigh. Indeed, to a naive schoolboy life in communist Bulgaria looked good, not least one afternoon when a group of local kids turned up for a skiing lesson. I was impressed, and tempted to move to Samokov as soon as possible. He died in hospital later the same day. Alas, Palach is far better remembered. There are also plans to raise a statue of him in the city. Unlike many news and information platforms, Emerging Europe is free to read, and always will be. There is no paywall here. We are independent, not affiliated with nor representing any political party or business organisation. We want the very best for emerging Europe, nothing more, nothing less. Your support will help us continue to spread the word about this amazing region. You can contribute here. Thank you. You must be logged in to post a comment. Craig Turp-Balazs. I was part of the first group. The quest for Pepsi We stayed at the Rila hotel pictured above , recently opened and something of a showpiece not just for Borovets but for Bulgaria itself. Casino communism Not that leva was entirely without value in communist Bulgaria. You may also like. Add Comment. Click here to post a comment. Cancel reply You must be logged in to post a comment. Log in to Reply. The Colour of Pomegranates: One of the most unique films ever made. Time for tourism in Central and Eastern Europe to move up the value chain. Comment Share This!

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That is the most famous night club in Borovets. Located on the main shopping of Borovets, just a minute walk from hotels Rila and Samokov. People like to come here because of the friendly atmosphere, music and the good parties that happen every night. This place works as a 'Apres ski-bar' during the day from 3 pm to 10 pm. The place is actually not big. Consists of 2 halls, first is the calmer part with tables and chairs, more space and light. Well decorated. One bar where you can order drinks. There are TV's on the walls with extreme sports being showed all the time. Here you can have a pleasant chat and drink with your buddies or may be meet some girls or boys :. Further inside is the dancing area of the club. More space is left for the dancers. There is another bar here with chairs around and the DJ's area. Less lighting here, and more disco-like atmosphere. It gets really busy in the night, so come earlier if you want to get place. DJ Veledino on the mix! The music is mostly dance and hip-hop, plus some old classics, some trance and pop. DJ Veledino provides the tunes! He plays here in the winter and during the summer you can find him in Lazur Disco of Sunny Beach resort. Ask DJ Veledino to play your favorite song. He tries hard to make everyone's mood, so Brits, please be patient if he also plays some different music! There's 'happy hour - buy 1 get 1 free' every night from 10 to This applies on beer too. Prices are reasonable. There is no entrance fee. We will greatly appreciate this. It will help us improve the content of this website, so other people know what they can expect. Lpatricia From Ireland Sent on 16 February Buzz bar made my holiday! I fell in love with this great guy, and i think he's the one! The champange was really cool and cheap. The music was the best ive heard since ! Did you find this review helpful? Yes No. All i can say is it was amazing until i nearly got atrrested for breaking a table! They made me pay lev which is about 50 or 60 quid for a chip board table which was half broke any way! Just because we are english does nt mean were loaded! Ok so i read alot of the reviews written on this web site about the buzz bar, so thought i'd give it a go. If not give it a wide birth and head to chilly peppers or one of the other bars. Buzz bar is a place of many happy memories for my 2 daughters Rachel and Ellie. Buzz bar will always be special for us and I went to borovets earlier this year just to see it. Love you Georgi. Hey the brilliant buzz bar. Just wanna say that I recommend all the young hip and happenin guys and girls to go to the buzz bar. The music is brill, drinks well cheap, especially when its buy one get one free, everyone is just in there to have a good time and trust me if you do go you will definetly wanna go again! Jo From England Sent on 31 March I stayed in Borovets and went to the Buzz bar and it was wicked, the music was excellent and it kept me up till 3 in the morning! So much fun! Fab night out in Buzz Bar, great atmosphere, great music and good 2 for 1 on local drinks. A must on holiday in Borovets. Please, post a comment on Buzz Bar in Borovets. Please fill in the code from the picture. Most popular searches. Ski holidays in bulgaria. Useful information. About BulgariaSki.

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