Check Out: How Marketing Content Planner Is Taking Over And What Can We Do About It
The Importance of a Marketing Content Planner
Content planners are accountable for creating a vision of content creation publishing, distribution and publication. They are also responsible to track and assess the effectiveness of a plan.
This type of content informs the audience about the services and products offered by the company. It also helps the viewers resolve issues and meet their needs.
A marketing content planner is a spreadsheet, or it could be a third-party software. The difference lies in how you utilize it.
1. Identify Your Goals
Benjamin Franklin's famous line "If you don't plan, you plan for failure" is a fact. Moving from a strategic plan to an effective content marketing engine requires structure, workflow efficiencies and clear communication.
One of the most crucial steps in this process is identifying your goals. You can begin with the most basic goals for your business, or you can utilize the SMART Framework to make them more specific. This is also a great time to look over your existing content goals and ensure they align with current strategy.
Understanding your goals will allow you track the performance of every piece of content. This will help you identify what is working and what needs to be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ensure that you achieve your objectives, and provide high-quality content to your users.
2. Identify Your Audience
It's important to know who your target audience is in order to create content that is relevant, informative and efficient. The best method to accomplish this is through conducting research and identifying the traits of your ideal customer personas. This can be accomplished through surveys, data analysis, and other methods of gathering information about your customers.
Then, you can use the results of your research to determine the content types that will be most effective for you and your company. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've determined the most effective formats, you can start creating your strategy for content.
A tool for content planning can help you keep track of your marketing goals and ensure that the right people are working on the right projects. It can also boost productivity by helping teams concentrate on what's most important and avoid distractions. It's easy to start by downloading a no-cost Content Analysis Report from CopyPress today.
3. Find Your Ideal Platforms
When creating digital content, you need to make it a perfect fit for your ideal platform. Instagram users prefer visually appealing images, whereas TikTok audiences enjoy trendy short-form videos. You can determine the platforms that your audience prefers through conducting market research.
A successful marketing content planner will take into account all the steps required to convert your ideas into an actual asset. It will outline a plan to help you meet your goals and ensure that everyone in your team is on the same page.
Content planning tools like Monday and Kapost aid you in this. They let you create tasks, assign them, collaborate and monitor their progress on one dashboard. Additionally, there are sophisticated tools like Wrike that offer drop-down menus and provide overall project timelines and a table of actionable items and a message board. Both come with a free version, and more extensive subscriptions for teams that require more advanced capabilities.
4. Find content marketing for b2b is a fantastic tool for anyone, no matter if you're an influencer working alone or a team of marketers in a large enterprise. It helps to keep you organized and ensures everyone is on the right level. It's also a great way to manage content for long lead-time projects, like quarterly or annual campaigns.
A good content planner can aid you in determining what kinds of content to create and the best way to create them. This includes determining the format your content should be in, such as blog posts, infographics, case studies, podcasts, or social media press releases. This should include a schedule of when these pieces are to be created and published.
You should also be monitoring the metrics that relate to your goals for content marketing such as engagement and traffic. This will help you evaluate your results and make the necessary changes. Using a tool like Ahrefs will help you understand what's working and what's not. It also gives you insights on your competition's performance.
5. Identify Your Content objectives
If you have clear goals for your content this can help your team keep on track to meet their goals. Clare objectives will help you achieve your goals for content marketing, whether it's to increase the number of visitors to your blog by updating posts or to increase retention of customers by arranging webinars.
A good content planner will help you establish your goals by laying out the workflow in a way that is organized and allows collaboration. It could also include tools such as images-generation software and instructions for text-to-image or social management software to make the process easier.
A marketing content planner can assist you in identifying your key performance indicators (KPIs) and other important elements. This will enable you to monitor the effectiveness of your content and react accordingly to improve your campaign. Bounce rate, website traffic and social media shares are all examples of metrics that can be measured. All of these metrics should be tracked throughout the lifecycle of your content including production, publication, and distribution.
6. Identify Your Resources
If you lack the resources required to implement your content strategy, it will be ineffective. While planning, make sure that you have the budget to complete the tasks you've laid out. This could include team or salary payments, production costs, web space and marketing strategies.
Once you've got your budget in place, you can start assigning responsibilities to each job. For instance, you could decide to assign tasks such as keyword research, copywriting, editing, and design to different members of your team. Additionally, Sprout can be used to automate the process of scheduling your content across various platforms.
You can connect your social media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's scheduling tools also include an image library that can simplify managing assets and reduce time when creating posts.
7. Find your Key Performance Indicators
It's important to make your marketing efforts worth it if you're spending lots of time writing content. You can improve your results by analyzing and identifying the right key performance metrics.
For instance, a typical KPI for content marketers is the number of repeat customers. This metric can be used to determine the effectiveness of your content at converting customers, and it can also be used to identify any areas that could be improved for future campaigns.
It's also important to determine the type of content you will create according to your objectives and your target audience. This could be blogs, social media posts, articles or infographics, as well as videos. Once you've identified different content formats you need to make a plan for each that includes frequency and distribution. This will ensure that the right people are viewing your content at the right time.
8. Identify the tracking methods you use
A marketing content plan can be a valuable tool for any company looking to improve their marketing efforts. It helps you keep track of your marketing goals as well as your audience and your resources, while also allowing you the ability to evaluate the effectiveness of your strategy over time.
A social media calendar will aid you in planning your content and ensure it is regularly released. You can also prepare for holidays and events that could affect your audience.
A keyword content strategy is a powerful tool to improve your SEO strategies. It will help you find the most relevant keywords for your content, which will boost your search engine ranking and visibility. It will also allow you to determine the effectiveness of your keyword content strategy over time.
9. Find Your Measurements
Whatever your preference, whether you opt to organize your content by theme or keyword the marketing plan you create will identify the most important metrics for each piece. This will help you determine how successful your content has been, so that you can continue to improve it. A cloud-based marketing planner, like Optimizely CMP can also make it easier for team members to work together and produce reports that are useful for making future content decision-making.