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A customer review can be shared pretty much anywhere and by anyone, whereas a customer testimonial is typically shared by the company for whom the positive review is about. So thats the difference between a customer testimonial vs. a customer review!. 8 janv. 2024 · Customer reviews are honest. Brutally honest in some cases. 67% will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience. Which means your customer reviews are a true reflection of what your customers think of your brand. 12 déc. 2024 · Testimonials are more personal and detailed, while reviews are more concise and focused on specific features. Businesses should choose the right type of feedback for their product/service and use it to their advantage in their marketing efforts. 2. Authenticity and credibility. 21 déc. 2024 · You consider your options, research alternatives, and look for customer reviews and testimonials. After all, you want to choose a product or service that's effective and has been proven to solve problems like yours. Learning how to write a testimonial is important for any business. Illustrating what your customers experience when using your product or service puts potential customers at ease. 15 déc. 2024 · Testimonials are perceived as less trustworthy than reviews. Businesses enjoy using testimonials because they show off the best of them. What’s more, testimonials are easy to host on the site. If you’re using your own site to host reviews, using an Algolia alternative for search is a good idea.